Firstleaf Culture | Comparably
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Firstleaf Claimed Company
Firstleaf hinges on one simple idea: buying great wine that you love should be easier. Our subscription service customizes every wine shipment to each of our 150,000+ members according to their individual tastes, ratings, and schedule. We deliver each tailored shipment to our members in the convenience of their own home. By eliminating the middlemen and dealing directly with the world’s finest wineries, we are able to deliver an exclusive collection of outstanding small-batch wines at significant savings. All of this is backed by a 100% satisfaction guarantee. read more
EMPLOYEE
PARTICIPANTS
36
TOTAL
RATINGS
536
Updated on: April 27, 2026

Firstleaf Company Culture

Firstleaf Culture

This score is derived from employee ratings & reviews
Choice Employer
A+
4.7/5

Top Rated Culture Dimensions

CEO Rating
A+
Compensation
A+
Executive Team
A+
Happiness
A+
Leadership
A+

Firstleaf CEO

Top 5%Top 5% of Similar Size Companies on Comparably
Philip James Firstleaf's CEO
Philip James
99 /100
See More

Diversity at Firstleaf

N/A

Women at Firstleaf

N/A

Firstleaf eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 5%Top 5% of Similar Size Companies on Comparably

Recommend to a Friend?

97

Firstleaf employees are 97% more likely to recommend Firstleaf as a great place to work

97%Promoters
3%Passives
0%Detractors

Working at Firstleaf

Working at Firstleaf is rated highly by 36 employees, across various culture dimensions. Firstleaf employees are most satisfied about CEO Rating, Compensation, and Executive Team categories, putting Firstleaf’s culture in the Top 5% compared to similar sized companies on Comparably and in the Top 5% compared to other companies in San Francisco. See below in detail how working at Firstleaf was rated by employees.

Overall Company Culture at Firstleaf

A+

Overall Company Culture at Firstleaf is rated A+

Last updated months ago

Top
5%

Firstleaf ranks in the Top 5% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score

Firstleaf Employee Reviews

Out of 102 Firstleaf employee reviews, 98% were positive. The remaining 2% were constructive reviews with the goal of helping Firstleaf improve their work culture.

98%
2%
Positive Reviews98%
Constructive Feedback2%

Positive Reviews From Firstleaf Employees

  • What is most positive about the culture and environment at your company?
    The most positive thing about things at Firstleaf are the openness to new ideas and change.
  • What are some of the best things about your team?
    We come from varying backgrounds and experiences, so this makes growing and working together easier. It also feels like a second family because we do get the opportunity to get to know each other.
  • What is the best part about your compensation package?
    The benefit of receiving monthly wine credits is great to help better experience the customer-facing side of Firstleaf.
Read More Positive Reviews

Constructive Feedback From Firstleaf Employees

  • Why do you feel undervalued and what would make you feel better about your compensation?
    Better health insurance and company perks would be greatly appreciated.
  • What would you most like to see improved at your company?
    Prioritization and coordination of initiatives and resources
Read More Constructive Reviews

Firstleaf Company Information

Firstleaf Company Overview

Firstleaf hinges on one simple idea: buying great wine that you love should be easier. Our subscription service customizes every wine shipment to each of our 150,000+ members according to their individual tastes, ratings, and schedule. We deliver each tailored shipment to our members in the convenience of their own home. By eliminating the middlemen and dealing directly with the world’s finest wineries, we are able to deliver an exclusive collection of outstanding small-batch wines at significant savings. All of this is backed by a 100% satisfaction guarantee.

Firstleaf was founded in 2015 and its current CEO is Philip James. Since its inception 11 years ago, Firstleaf has grown to 90 employees.

Firstleaf Mission, Vision & Values

Firstleaf Mission Statement

We exist to enhance the joy of wine exploration.

Firstleaf Values

  • Challenge conventional wisdom
  • Always exceed expectations
  • Never compromise on integrity
  • Blend data with imagination
  • Be passionately curious
  • Fail out of boldness
Firstleaf Mission, Vision & Values

Sustainability and Corporate Social Responsibility at Firstleaf

Since 2015 we've been partnering with Wine to Water, a global non-profit organization of thousands of people internationally joined by a commitment to support life and dignity for all through the power of clean water. More than 1,000,000 people in 46 countries now have access to clean water through the W|W community. Our Bodewell wine brand donates $1 of every wine bottle sold in support of W|W's efforts.

Sustainability at Firstleaf
Headquarter50 Technology Court
Napa, CA 94558
United States of America
Websitewww.firstleaf.com
Founding Date2015
Tel1-800-461-7203
Company StatusPrivate
Jobsapply.workable.com/firstleaf/
Social Sites

Firstleaf Competitors

Firstleaf competitors include Constellation Brands, nakedwines.com, Blue Apron, and Winc. Firstleaf ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how Firstleaf compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    Firstleaf's Logo
    Firstleaf
    4.7/5
  2. #2
    Constellation Brands' Logo
    Constellation Brands
    3.8/5
  3. #3
    nakedwines.com's Logo
    nakedwines.com
    3.7/5
  4. #4
    Blue Apron's Logo
    Blue Apron
    3.7/5
  5. #5
    Winc's Logo
    Winc
    2.8/5
Learn More About Firstleaf Competitors

Firstleaf Employees

Firstleaf has 90 employees. 36 employees at Firstleaf have reviewed Firstleaf across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 36 Firstleaf employees give their leadership a grade of A+, or Top 5% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Firstleaf are extremely happy with their total compensation at Firstleaf, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Firstleaf are extremely happy with their team. 36 Participants grade the quality of their coworkers an A+. The majority believe the meetings at Firstleaf are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Firstleaf believe the environment at Firstleaf is positive. Most Participants believe the pace of work at Firstleaf is comfortably fast. About 66% of the employees at Firstleaf work 8 hours or less, while 3% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Firstleaf are extremely happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining Firstleaf - Employee Onboarding

The prevailing opinion from employees about joining Firstleaf is that the company was very prepared on their first day. Firstleaf employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Firstleaf Employee Onboarding

Firstleaf KPIs and OKRs

Employees’ understanding of Firstleaf's KPIs and OKRs is essential for its success. Out of 1 Firstleaf employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.

AnswerPercent
Yes100%
No0%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No0%
Are the KPIs/OKRs for your department clear?
Firstleaf KPIs & OKRs

Firstleaf CEO & Leadership

Firstleaf CEO - Philip James

Philip James Firstleaf's CEO
99 /100

Firstleaf’s CEO Philip James started in this role in 2015. Philip’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in San Francisco. Firstleaf’s CEO is highly regarded especially by Caucasian employees, employees with Over 10 Years experience, and Male employees. Compared to Firstleaf’s competitors, Philip James ranks right above Constellation Brands CEO Rob Sands. Under James’s leadership, Firstleaf employee respondents are most happy about their Compensation and the company’s Executive Team. Environment and Work Culture are two areas, according to respondents, where Firstleaf could stand to see real improvement.

Firstleaf Leadership

The Firstleaf Executive Team is rated an “A+” and led by CEO Philip James and CEO Philip James

  • Philip James CEO / President

    Philip James CEO / President

    Philip James is a serial entrepreneur who has spent the past two decades in the wine industry developing properties... read more

  • Philip James CEO

    Philip James serves as the CEO of Firstleaf.

Explore Firstleaf Leadership Team

Firstleaf Salaries

How much does Firstleaf pay?

How much do people at Firstleaf get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Firstleaf is $89,169, or $42 per hour, while the estimated median salary is $221,227, or $106 per hour.

At Firstleaf, the highest paid job is a Sales Manager at $149,004 annually and the lowest is a Receptionist at $40,258 annually. Average Firstleaf salaries by department include: Finance at $49,163, Admin at $41,769, HR at $109,137, and Marketing at $95,538. Half of Firstleaf salaries are above $221,227.

29 employees at Firstleaf rank their Compensation in the Top 5% of similar sized companies in the US (based on 87 ratings) while 28 employees at Firstleaf rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 28 ratings).

Last updated months ago.

1st Percentile
$100k
$100k1st Percentile
25th Percentile
$155k
$155k25th Percentile
50th Percentile
$216k
$216k50th Percentile
75th Percentile
$252k
$252k75th Percentile
100th Percentile
$348k
$348k100th Percentile
$89,169*
Average Compensation
$221,227*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Firstleaf Salaries by Department

Explore Firstleaf Salaries

Diversity & Inclusion at Firstleaf

The Diversity score provides insights into how diverse employees feel and rate their work experience at Firstleaf across various culture dimensions.

Ranked Culture the Highest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

Ranked Culture the Lowest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100
Explore Firstleaf Diversity & Inclusion

Firstleaf Perks & Benefits

Fully Remote position – our philosophy is work from anywhere with a flexible work schedule Most positions have unlimited PTO/vacation Competitive compensation package including salary, bonus and equity options grants Choices with medical, dental, and vision coverage Flexible spending accounts, life insurance, 401(k) matching, employee assistance program, legal assistance & discounted pet insurance Monthly wine credit towards our wine club, Firstleaf

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance
  • Life Insurance

Paid Time Off

  • PTO / Vacation Policy
  • Paid Holidays
  • Maternity / Paternity Leave

Financial Benefits

  • 401K / Retirement Plan
  • Performance Bonus

Office Perks

  • Pet-Friendly
  • Company Social Outings
  • Legal Assistance
  • Work From Home Policy
  • Unique Office Space
Explore Firstleaf Perks and Benefits

Firstleaf PTO

Firstleaf's PTO and Vacation policy typically gives unlimited days off a year. Firstleaf's benefits and PTO Package averages to represent a $2500+ cash value per month.

AnswerPercent
Flex Time0%
Vacation Policy0%
Office Meals0%
401k Contribution100%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo100%
$1500 - $2500/mo0%
$1000 -$1500/mo0%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
Firstleaf PTO Policy

Firstleaf Careers

Firstleaf Jobs

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Frequently Asked Questions regarding Firstleaf

What is Firstleaf address?

Firstleaf location is at 50 Technology Court

Who is the CEO of Firstleaf?

Firstleaf CEO is Philip James, their score by employees is 99

What is Firstleaf eNPS?

The eNPS for Firstleaf is 97

What is the salary for Customer Service Manager in Firstleaf?

Customer Service Manager average salary in the US is 83k

What are the salaries in the Marketing in Firstleaf?

The average salaries for Marketing in Firstleaf is 96k

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