General Motors VP of Marketing Salary | Comparably
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General Motors VP of Marketing Salary

The average General Motors VP of Marketing earns an estimated $253,208 annually, which includes an estimated base salary of $199,425 with a $53,783 bonus. General Motors' VP of Marketing compensation is $37,617 more than the US average for a VP of Marketing. VP of Marketing salaries at General Motors can range from $145,000 - $650,000.

The Marketing Department at General Motors earns $22,537 more on average than the Sales Department.

Last updated 11 days ago.

$50k
$105k
$157k
$210k
$358k
$515k
$650k
$253,208
Average Compensation
$199,425
avg. base
$53,783
avg. bonus

VP of Marketing Salaries at General Motors

VPs of Marketing earn $63,582 more than Directors of Marketing.

Director of Marketing
$190k*
Senior Marketing Manager
$156k*
Brand Manager
$114k*
Marketing Operations
$106k*
Content Strategist
$98k*
Event Planner
$95k*
Data Analyst
$88k*
Content Manager
$85k*
SEM Manager
$85k*
Business Analyst
$84k*
Copywriter
$83k*
Email Marketer
$78k*
SEO Specialist
$77k*
Community Manager
$76k*
Social Media Manager
$73k*
Marketing Associate
$73k*
* estimated salary

Compensation at General Motors by Department

The Marketing Department averages $22,537 more than the Sales Department, and $100 less than the Design Department

Design
$120,373 Avg. total comp.
+$100
Marketing
$120,273 Avg. total comp.
Sales
$97,736 Avg. total comp.
-$23k

VP of Marketing Compensation by Gender (All Companies)

The average female VP of Marketing at companies similar size to General Motors reported making $230,142, while the average male VP of Marketing at similar sized companies reported making $278,882.

VP of Marketing Compensation by Ethnicity (All Companies)

The average Hispanic or Latino VP of Marketing at companies similar size to General Motors reported making $306,667, while the average African American/Black VP of Marketing at similar sized companies reported making $220,000.

How VPs of Marketing at General Motors Rate Their Compensation

The majority of VPs of Marketing at General Motors believe they're compensated fairly. 87% of VPs of Marketing at General Motors say they receive annual bonuses, and the vast majority (71%) are satisfied with their benefits. See more compensation ratings at General Motors

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