


Diverse employees at Geotab have rated Team, Executive Team, and Work Culture as the highest categories they have scored
Women at Geotab have rated Manager, Executive Team, and Work Culture as the highest categories they have scored
Geotab employees are 16% more likely to recommend Geotab as a great place to work
| 47% | Promoters |
|---|---|
| 22% | Passives |
| 31% | Detractors |
Working at Geotab is rated highly by 123 employees, across various culture dimensions. Geotab employees are most satisfied about CEO Rating, Leadership, and Manager categories, putting Geotab’s culture in the Top 25% compared to similar sized companies on Comparably. See below in detail how working at Geotab was rated by employees.
Overall Company Culture at Geotab is rated B
Last updated 13 days ago
Geotab ranks in the Top 25% of other companies on Comparably with 1,001-5,000 Employees for Overall Company Culture Score
Out of 80 Geotab employee reviews, 78% were positive. The remaining 22% were constructive reviews with the goal of helping Geotab improve their work culture.
| Positive Reviews | 78% |
|---|---|
| Constructive Feedback | 22% |
What do you like best about the leadership team?Transparent and accountable. Fosters growth
What is most positive about the culture and environment at your company?We are given the freedom to make choices to better serve our customers, team get togethers are promoted and we are allowed to adjust our work hours if family things are needed.
What are some of the best things about your team?We have individual contributors who are able to work as a team
What does the leadership team need to get better at?Transparency, centralized control, processes implementation, fair practices
Why do you feel undervalued and what would make you feel better about your compensation?Very low raises, no recognition, no equity
Why do you feel undervalued and what would make you feel better about your compensation?a higher comp to sustain the cost of living
Geotab is a global leader in connected transportation solutions. We provide telematics — vehicle and asset tracking — solutions to over 47,000 customers in 150 countries. For more than 20 years, we have invested in ground-breaking data research and innovation to enable partners and customers, including Fortune 500 and public sector organizations, to transform their fleets and operations. We connect to over 3.6 million vehicles and process more than 55 billion data points a day so that customers can make better decisions, increase productivity, have safer fleets and achieve their sustainability goals. Geotab’s open platform and Marketplace, offers hundreds of third-party solution options. Backed by a team of industry-leading data scientists and AI experts, Geotab is unlocking the power of data to understand real-time and predictive analytics — solving for today’s challenges and tomorrow’s world.
Geotab was founded in 2000 and its current CEO is Neil Cawse. Since its inception 26 years ago, Geotab has grown to 1500 employees.
We are committed to advancing technology, empowering businesses and making the roads safer for everyone. Geotabbers innovate and seek creative ways to continuously improve. Collaboration and teamwork constantly refines our skills. We love being ahead of the curve, using leading technology, and being agile. We work hard, and we play hard. There is always an open-door policy for all staff to freely communicate. Learn more about working at Geotab at www.geotab.com/careers.
Geotab focuses on environmental responsibility through both internal and external efforts. As a technology leader, Geotab is committed to helping preserve the earth’s natural resources through continuous innovation and the efficient use of materials in our daily operations. Geotab’s telematics solutions assist businesses in minimizing their environmental footprint by helping them reduce fuel consumption and lower CO2 emissions by providing data-driven insights to help minimize idling time, optimize routes, manage vehicle maintenance and more.
Geotab created an employee group called the GO Green team that helps support all internal green initiatives at Geotab. They focus on creating educational activities, sharing resources and spreading sustainable awareness to all Geotab employees on a monthly basis.
Geotab prioritizes the responsible e-waste disposal of expired GO devices, Geotab’s telematics product. Geotab’s Las Vegas office partners with the Blind Centre of Nevada, an EPA-approved, R2/RIOS-certified recycling center. The Center provides free electronic asset removal for GO devices and accessories, reducing additional landfill. Geotab also partners with the Blind Centre of Nevada and a company called eCycle to properly dispose of the company’s electronic recycling.
Geotab's HQ office in Oakville, Ontario partners with Terracycle to properly recycle food wrappers to prevent them from being thrown in landfills.
To learn about Geotab’s sustainable fleet management solutions, visit https://www.geotab.com/fleet-management-solutions/sustainability/.
To read Geotab’s Environmental Code of Conduct, visit https://www.geotab.com/environmental-code-conduct/.
Geotab has—since its inception—abided by the adage, "Always do the right thing." As such, Geotab encourages and supports community involvement through a wide range of company-sponsored programs and initiatives. These efforts have been designed to positively impact our communities by working to create a better place for everyone to live.
Read more about our initiative Geotab Cares here: https://www.geotab.com/about/corporate-social-responsibility/
| Headquarter | 2440 Winston Park Drive Oakville, Ontario L6H 7V2 Canada |
|---|---|
| Website | www.geotab.com/ |
| Founding Date | 2000 |
| Tel | 1-800-397-7102 |
| Company Status | Private |
| Jobs | careers.geotab.com/ |
| Social Sites |
Geotab competitors include Samsara, Fleetio, Fleet Complete, and Omnitracs. Geotab ranks 3rd in Overall Culture Score on Comparably vs its competitors. See below how Geotab compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.










Geotab has 1500 employees. 123 employees at Geotab have reviewed Geotab across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 13 days ago.
Overall, the 123 Geotab employees give their leadership a grade of B, or Top 25% of similar size companies. This includes specific ratings of their executive team, CEO, and manager.
Employees at Geotab are generally satisfied with their total compensation at Geotab, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Geotab are pleased with their team. 123 Participants grade the quality of their coworkers a B. The majority believe the meetings at Geotab are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Geotab believe the environment at Geotab is positive. Most Participants believe the pace of work at Geotab is moderate. About 71% of the employees at Geotab work 8 hours or less, while 4% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Geotab are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.


The prevailing opinion from employees about joining Geotab is that the company was prepared on their first day. Geotab employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At Geotab 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Geotab's KPIs and OKRs is essential for its success. Out of 6 Geotab employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 3 have said yes.
Neil’s approval rate is in the Top 10% of all CEOs of similar-sized companies on Comparably. Geotab’s CEO is highly regarded especially by Caucasian employees, Male employees, and employees with the company for 2 to 5 Years. However, employees in the Engineering department, Asian or Pacific Islander employees, and Female employees have a less favorable view of the CEO and believe there is room for improvement. Compared to Geotab’s competitors, Neil Cawse ranks right above Omnitracs CEO Ray Greer. Under Cawse’s leadership, Geotab employee respondents are most happy about their Leadership and the company’s Manager. Office Culture and Gender are two areas, according to respondents, where Geotab could stand to see real improvement.
The Geotab Executive Team is rated a “B” and led by CEO Neil Cawse, VP, Operations Adrienne Jinks, and Executive Vice President Joey Marlow
Neil Cawse CEO / President
Neil Cawse serves as the CEO / President of Geotab.
Adrienne Jinks VP, Operations
Adrienne Jinks serves as the VP, Operations of GEOTAB. Adrienne started at GEOTAB in December of 2016. Adrienne... read more
Joey Marlow Executive Vice President
Joey Marlow serves as the Executive Vice President of US Operations of GEOTAB. Joey started at GEOTAB in September of... read more
Stephanie Voelker Vice President, Channel Sales, North America
Stephanie Voelker serves as the Vice President, Channel Sales, North America of GEOTAB. Stephanie started at GEOTAB in... read more
Dario Murkovic CFO
Dario Murkovic serves as the CFO of Geotab.
Colin Sutherland Executive Vice President, Sales & Marketing
Colin Sutherland serves as the Executive Vice President, Sales & Marketing of Geotab.
Pieter Venter Vice President, Software Development
Pieter Venter serves as the Vice President, Software Development of Geotab.
Darren Beams Vice President, Embedded Systems Development
Darren Beams serves as the Vice President, Embedded Systems Development of Geotab.
Clive Cawse Chief Operations Officer
Clive Cawse serves as the Chief Operations Officer of Geotab.
How much do people at Geotab get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Geotab is $118,184, or $56 per hour, while the estimated median salary is $117,801, or $56 per hour.
At Geotab, the highest paid job is a Director of Sales at $207,005 annually and the lowest is a CS Rep at $48,119 annually. Average Geotab salaries by department include: Marketing at $105,421, IT at $97,855, Design at $116,252, and Business Development at $114,675. Half of Geotab salaries are above $117,801.
54 employees at Geotab rank their Compensation in the Top 50% of similar sized companies (based on 166 ratings) while 54 employees at Geotab rank their Perks And Benefits in the Top 35% of similar sized companies (based on 55 ratings).
Salaries contributed from Geotab employees include job titles like Developer and Business Development Manager. Comparably data has a total of 0 salary records from Geotab employees.
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $67k | $67k | 1st Percentile |
20th Percentile $94k | $94k | 20th Percentile |
40th Percentile $114k | $114k | 40th Percentile |
60th Percentile $204k | $204k | 60th Percentile |
80th Percentile $284k | $284k | 80th Percentile |
100th Percentile $381k | $381k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Geotab score the company 62/100 across various culture categories, placing Geotab in the Bottom 35% of companies on Comparably with 1,001-5,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Geotab across various culture dimensions.
Geotab is committed to creating a diverse work environment where all Geotabbers feel safe and respected. Diversity is fundamental to Geotab's future growth and progress and is an integral part of everything that we do. Geotab has established a global Diversity and Inclusion Committee to support Geotab’s ongoing commitment to providing current and prospective staff with a welcoming and inclusive work environment as well as explore ways to support a more inclusive community at a global level. Within the Diversity and Inclusion Committee, Geotab has created three Business Resource Groups (BRGs): Women in STEM, People of Color in STEM and LGBTQ+ and Allies. ,,Geotab offers a paid half-day off to employees to write the citizenship test and a paid full-day off for employees to attend their citizenship ceremony.,,Geotab has created its own Women in STEM mentorship program. This program is designed to mentor the next generation of women who are interested in pursuing a career in STEM. Geotab's female engineers volunteer to be a part of the program and become mentors to local high school and university age girls to help them build their confidence and knowledge. ,,All Geotab managers are taught the Employment Standards Act, which focuses on protecting employees’ rights. This law tells employers how to treat workers fairly. Another training, Duty to Accommodate, discusses how to support the needs of people with psychosocial disabilities to ensure they have equal opportunities, equal access and can enjoy equal benefits. Additional training includes topics such as workplace violence, mental health, conflict resolution and handling difficult conversations.
-Geotab offers a baby bonus of $5,000 USD to celebrate an employee’s birth or adoption of a child. -Geotab offers an Electric Vehicle program, giving employees a generous financial incentive when purchasing or leasing a new or used fully electric or plug-in hybrid vehicle. -Geotab provides 80% company reimbursement for employees who are attending classes to further their education. -Geotab offers a public transportation reimbursement program to cover the transportation costs of employees. -Geotab provides financial support to employees setting up their home office up to $1,000 CAD for Canada employees and $750 USD for USA and international employees (reimbursed at 80% of claim). -Geotab has partnered with General Motors (GM) to provide all eligible Canadian and USA employees with preferred pricing on the purchase, lease, or finance of eligible new Chevrolet, Buick, GMC, or Cadillac vehicles. -All Geotab employees are eligible to receive a complimentary membership to Hotel Engine
Geotab's PTO and Vacation policy typically gives 15-20 days off a year. Paid Time Off is Geotab's most important benefit besides Healthcare when ranked by employees, with 100% of employees saying it is the most important benefit. Geotab's benefits and PTO Package averages to represent a $2500+ cash value per month.

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In 2019, Geotab applied for 1 H1B visas.
An in-depth look at ‘Certified-withdrawn’ H1B applications at Geotab unveil that one approved work permit application was withdrawn before the employee’s start date.
Geotab has a total of 1500 employees
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

What is Geotab address?
Geotab location is at 2440 Winston Park Drive
Who is the CEO of Geotab?
Geotab CEO is Neil Cawse, their score by employees is 78
What is Geotab eNPS?
The eNPS for Geotab is 16
What is Geotab revenue?
Geotab revenue is $349M
What is the salary for DevOps in Geotab?
DevOps average salary in the US is 114k