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GumGum Claimed Company
GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.
To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers read more
GumGum Company Culture
GumGum Culture
This score is derived from employee ratings & reviews4.1/5
GumGum's Overall Culture is rated B
Top Rated Culture Dimensions
CEO Rating
AOffice Culture
AEnvironment
B+Outlook
B+Meetings
BGumGum CEO
Top 10%Top 10% of Similar Size Companies on Comparably
Marcus Startzel
77 /100
See More
Diversity at GumGum
Top 50%Top 50% of Similar Size Companies on Comparably
C+
Diverse employees at GumGum have rated Outlook, Work Culture, and Team as the highest categories they have scored
Women at GumGum
Bottom 35%Bottom 35% of Similar Size Companies on Comparably
C-
Women at GumGum have rated Outlook, Team, and Meetings as the highest categories they have scored
GumGum eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 35%Top 35% of Similar Size Companies on Comparably
Recommend to a Friend?
18
GumGum employees are 18% more likely to recommend GumGum as a great place to work
| 53% | Promoters |
|---|---|
| 12% | Passives |
| 35% | Detractors |
Working at GumGum
Working at GumGum is rated highly by 54 employees, across various culture dimensions. GumGum employees are most satisfied about CEO Rating, Office Culture, and Environment categories, putting GumGum’s culture in the Top 25% compared to similar sized companies on Comparably and in the Top 40% compared to other companies in Los Angeles. See below in detail how working at GumGum was rated by employees.
Overall Company Culture at GumGum
B
Overall Company Culture at GumGum is rated B
Last updated months ago
Top
25%
GumGum ranks in the Top 25% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score
GumGum Employee Reviews
Out of 61 GumGum employee reviews, 86% were positive. The remaining 14% were constructive reviews with the goal of helping GumGum improve their work culture.
| Positive Reviews | 86% |
|---|---|
| Constructive Feedback | 14% |
Positive Reviews From GumGum Employees
- What did you like most about the interview process?I was able to bring my complete self to my interviews. I didn't feel that I had to "pretend" to be someone I'm not.
- What makes you most happy at work?I love the diversity in the work! The collaboration and constant interaction with smart people is super rewarding.
- What is most positive about the culture and environment at your company?We have a ton of positive programming and enthusiasm about what are doing now and what we have planned in the future!
Constructive Feedback From GumGum Employees
- What's going wrong and how can it be improved?The company should focus on specializing in one product and truly becoming experts, rather than pushing something they aren’t prepared for. There’s a major lack of organization and clear processes, and sales teams prioritize their own benefit over the company’s long-term su
- What needs to change to make the company culture better?Actually listening to employees and taking action—not just posting feel-good messages for the outside worl
- What do your coworkers need to improve and how could you work together better?Working as a team means prioritizing collective success over personal agendas. Meeting expectations instead of focusing on a loud culture.
GumGum Company Information
GumGum Company Overview
GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data. To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers
GumGum was founded in 2008 and its current CEO is Marcus Startzel. Since its inception 18 years ago, GumGum has grown to 571 employees.
GumGum Mission, Vision & Values
GumGum Mission Statement
Empower advertisers to target consumers without personal data across current and future emerging digital environments at scale.
GumGum Values
- Thoughtful
- Agility
- Grit
Sustainability and Corporate Social Responsibility at GumGum
GumGum hosts quarterly causes and works to focus the power of our company's community by making an impact in one charitable cause each quarter. We've committed to supporting various initiatives such as a fundraising undeserved communities, hosting in-person volunteer days at the LA Food Bank, and raising money in a month long breast cancer awareness event.
| Headquarter | 2419 Michigan Ave Santa Monica, CA 90404 United States of America |
|---|---|
| Website | gumgum.com/ |
| Founding Date | 2008 |
| Tel | 3102609666 |
| Company Status | Private |
| Jobs | gumgum.com/careers |
| Social Sites |
GumGum Competitors
GumGum competitors include Madison Logic, Sharethrough, and Viant Inc.. GumGum ranks 3rd in Overall Culture Score on Comparably vs its competitors. See below how GumGum compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
GumGum's 2022 Hackathon Video
Our newest culture video just dropped! Check out our unique and world class culture at GumGum! Several of our team members, such as CEO Phil Schraeder and CTO Ken Weiner, talk about what GumGum means to them.
Contextual Wins: A Message from GumGum's CEO
GumGum's amazing People Operations team!
Our VP of Business Integration & Assurance with GumGummers in our Santa Monica office!
New York City Kick Off Party
Denim day at our Santa Monica office!
GumGum End of Year Party
GumGum's Japan team!
GumGum attended the Black is Tech conference in Atlanta!
GumGum Employees
GumGum has 571 employees. 54 employees at GumGum have reviewed GumGum across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 54 GumGum employees give their leadership a grade of C+, or Top 50% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at GumGum are generally satisfied with their total compensation at GumGum, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at GumGum are pleased with their team. 54 Participants grade the quality of their coworkers a B. The majority believe the meetings at GumGum are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at GumGum believe the environment at GumGum is positive. Most Participants believe the pace of work at GumGum is comfortably fast. About 58% of the employees at GumGum work 8 hours or less, while 4% of them have an extremely long day - longer than twelve hours.
Overall, the employees at GumGum are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
A Day in the Life
A Day in the Life
GumGum employees generally work 8.9 hrs a day
Work Hours
A Day in the Life
Employees at GumGum report the work pace is comfortably fast
Work Pace
A Day in the Life
85% of GumGum employees look forward to interacting with their team every day
Coworkers
A Day in the Life
GumGum employees most often take unlimited paid vacation and sick days each year
Perks & Benefits
A Day in the Life
83% of GumGum employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
GumGum employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
74% of GumGum employees call their work environment positive
Environment
Joining GumGum - Employee Onboarding
The prevailing opinion from employees about joining GumGum is that the company was very prepared on their first day. GumGum employees concluded that their overall onboarding experience was negative. 75% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
GumGum KPIs and OKRs
At GumGum 40% of employees think their department KPIs and OKRs are clear. Employees’ understanding of GumGum's KPIs and OKRs is essential for its success. Out of 7 GumGum employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 3 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
Featured Press for GumGum
GumGum CEO & Leadership
GumGum CEO - Marcus Startzel
77 /100
GumGum’s CEO Marcus Startzel started in this role in 2025. Marcus’s approval rate is in the Top 10% of all CEOs of similar-sized companies on Comparably, and in the Top 20% compared to the CEOs of all other companies in Los Angeles. GumGum’s CEO is highly regarded especially by employees with Over 10 Years experience, employees with Entry Level experience, and Asian or Pacific Islander employees. However, employees with the company for Less than 1 Year, employees in the Product department, and employees in the Engineering department have a less favorable view of the CEO and believe there is room for improvement. Compared to GumGum’s competitors, Marcus Startzel ranks right above Madison Logic CEO Keith Turco. Under Startzel’s leadership, GumGum employee respondents are most happy about their Office Culture and the company’s Environment. Manager and Gender are two areas, according to respondents, where GumGum could stand to see real improvement.
GumGum Leadership
The GumGum Executive Team is rated a “C+” and led by CEO Marcus Startzel, Chief People Officer Kelly Battelle, and CFO Patrick Gildea
Marcus Startzel CEO / President
GumGum, the contextual-first technology leader, announced today that ad tech veteran Marcus Startzel has been appointed... read more
Kelly Battelle Chief People Officer
As VP of People Operations, Kelly Battelle is responsible for hiring the industry’s best talent and for creating a... read more
Patrick Gildea CFO
Patrick Gildea is the Chief Financial Officer for GumGum overseeing finance, accounting, and legal. Patrick has led... read more
Vaibhav Puranik SVP of Engineering
Vaibhav Puranik serves as the SVP of Engineering at GumGum. Vaibhav started at GumGum in August of 2008 and leads... read more
Adam Schenkel SVP, Commercial Development
Adam is the Senior Vice President of Global Commercial Development responsible for programmatic advertising,... read more
Dave Matthews Chief Revenue Officer
Dave Matthews is the Chief Revenue Officer for North America and plays a critical role in driving the North American... read more
Ken Weiner CTO
Ken Weiner leads the engineering and product teams behind the industry’s top computer vision platform for marketers and... read more
Erin McCallion Global Chief Marketing Officer
Erin McCallion serves as the Global Chief Marketing Officer of GumGum.
GumGum Salaries
How much does GumGum pay?
How much do people at GumGum get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at GumGum is $102,938, or $49 per hour, while the estimated median salary is $102,601, or $49 per hour.
At GumGum, the highest paid job is a General Counsel at $241,835 annually and the lowest is a CS Rep at $37,409 annually. Average GumGum salaries by department include: Operations at $89,826, Finance at $78,692, Customer Support at $58,585, and Legal at $241,836. Half of GumGum salaries are above $102,601.
33 employees at GumGum rank their Compensation in the Top 50% of similar sized companies in the US (based on 104 ratings) while 31 employees at GumGum rank their Perks And Benefits in the Top 30% of similar sized companies in the US (based on 36 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $58k | $58k | 1st Percentile |
17th Percentile $80k | $80k | 17th Percentile |
33rd Percentile $102k | $102k | 33rd Percentile |
50th Percentile $157k | $157k | 50th Percentile |
67th Percentile $212k | $212k | 67th Percentile |
83rd Percentile $263k | $263k | 83rd Percentile |
100th Percentile $269k | $269k | 100th Percentile |
$102,938*
Average Compensation
$102,601*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
GumGum Salaries by Department
Diversity & Inclusion at GumGum
Diverse employees at GumGum score the company 68/100 across various culture categories, placing GumGum in the Top 50% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at GumGum across various culture dimensions.
GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity–and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation.
Ranked Culture the Highest
Ranked Culture the Lowest
GumGum Perks & Benefits
GumGum's Medical, Vision, and Dental Coverage includes 100% premium coverage for an employee and their spouse/family!
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
- Life Insurance
- Gym Membership / Reimbursement
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
- Maternity / Paternity Leave
Financial Benefits
- 401K / Retirement Plan
- Performance Bonus
- Tuition Reimbursement
- Employee Stock Purchase Plan
Office Perks
- Free Food
- Pet-Friendly
- Company Social Outings
- Legal Assistance
- Work From Home Policy
- Unique Office Space
GumGum PTO
GumGum's PTO and Vacation policy typically gives unlimited days off a year. Paid Time Off is GumGum's 2nd most important benefit besides Healthcare when ranked by employees, with 33% of employees saying it is the most important benefit. GumGum's benefits and PTO Package averages to represent a $2500+ cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
GumGum Careers
GumGum Jobs
No Recent Jobs found for GumGum on Comparably
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H1B Visa
In 2019, GumGum applied for 13 H1B visas. Of the work permits applied for, 92% were approved.
Work Permit Application Outcome
GumGum has a total of 571 employees
13
Total Applied
H1B Applications Outcome
- 92% Granted (12 out of 13)
- 0% Denied ( out of 13)
- 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 13)
- 8% Certified-Withdrawn Application was approved but later withdrawn by employer (1 out of 13)
This data was calculated using publicly sourced data from OFLC Performance Data
Let GumGum Know You Want To Work There
Overview of Candidates Interested in GumGum on Comparably
Candidates By Department
All Industries | 46% | |
|---|---|---|
Product | 15% | |
HR | 15% | |
Marketing | 8% | |
Operations | 8% | |
Other | 8% |
Candidates By Location
Los Angeles | 54% | |
|---|---|---|
Santa Monica | 15% | |
Boston | 8% | |
Glendale | 8% | |
New York City | 8% | |
Other | 8% |
Frequently Asked Questions regarding GumGum
What is GumGum address?
GumGum location is at 2419 Michigan Ave
Who is the CEO of GumGum?
GumGum CEO is Marcus Startzel, their score by employees is 77
What is GumGum eNPS?
The eNPS for GumGum is 18
What is the salary for SysAdmin in GumGum?
SysAdmin average salary in the US is 102k
What are the salaries in the Sales in GumGum?
The average salaries for Sales in GumGum is 209k
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