HR or Marketing?Claim Your Free Employer Account
GWI Company Culture
GWI Culture
This score is derived from employee ratings & reviewsChoice Employer
A+
4.8/5
Top Rated Culture Dimensions
CEO Rating
A+Compensation
A+Environment
A+Executive Team
A+Happiness
A+GWI CEO
Top 5%Top 5% of Similar Size Companies
Tom Smith
93 /100
See More
Diversity at GWI
N/A
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterWomen at GWI
Top 10%Top 10% of Similar Size Companies
A
Women at GWI have rated Meetings, Perks And Benefits, and Outlook as the highest categories they have scored
GWI eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 5%Top 5% of Similar Size Companies
Recommend to a Friend?
79
GWI employees are 79% more likely to recommend GWI as a great place to work
| 84% | Promoters |
|---|---|
| 11% | Passives |
| 5% | Detractors |
Working at GWI
Working at GWI is rated highly by 69 employees, across various culture dimensions. GWI employees are most satisfied about CEO Rating, Compensation, and Environment categories, putting GWI’s culture in the Top 5% compared to similar sized companies on Comparably. See below in detail how working at GWI was rated by employees.
Overall Company Culture at GWI
A+
Overall Company Culture at GWI is rated A+
Last updated months ago
Top
5%
GWI ranks in the Top 5% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score
GWI Employee Reviews
Out of 163 GWI employee reviews, 98% were positive. The remaining 2% were constructive reviews with the goal of helping GWI improve their work culture.
| Positive Reviews | 98% |
|---|---|
| Constructive Feedback | 2% |
Positive Reviews From GWI Employees
- What did you like most about the interview process?Being honest and realistic about the operations
- What is most positive about the culture and environment at your company?Always striving for the perfection of customer Services and distribution of it's goods.
- What makes you most happy at work?the technology we use and the work life balance and the coworkers
Constructive Feedback From GWI Employees
- Why do you feel undervalued and what would make you feel better about your compensation?Higher Bonus than the current one
- What would you improve about your company's interview process?Needs to be a bit more streamlined. Needs to be a bit quicker.
GWI Company Information
GWI Company Overview
We're market research with an edge - here to show you how consumers think.
GWI was founded in 2009 and its current CEO is Tom Smith. Since its inception 17 years ago, GWI has grown to 250 employees.
GWI Mission, Vision & Values
GWI Mission Statement
To inspire with insight.
GWI Vision Statement
A world where every business knows its audience.
GWI Values
- Think Big
- Zero In
- Be Real
- Show Respect
Sustainability and Corporate Social Responsibility at GWI
Curious to learn about our sustainability work? Check out some of our studies:
https://blog.gwi.com/chart-of-the-week/lifting-the-lid-on-sustainable-packaging/
https://www.gwi.com/reports/sustainable-packaging-unwrapped
https://blog.gwi.com/chart-of-the-week/sustainability-post-covid/
https://blog.gwi.com/chart-of-the-day/sustainability/
| Headquarter | 25 Farringdon St London EC4A 4AB United Kingdom |
|---|---|
| Website | www.gwi.com/ |
| Founding Date | 2009 |
| Company Status | Private |
| Jobs | www.gwi.com/careers?_ga=2.98938014.1868210103.1628034937-204258085.1626198499&_gac=1.57879512.1626198506.CjwKCAjw87SHBhBiEiwAukSeUUfoSB_dharAvw91DiTuhLQsCoznP8rDO35H8QasFLcACmQog89SRRoCLFEQAvD |
| Social Sites |
GWI Competitors
GWI competitors include Nielsen and YouGov. GWI ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how GWI compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
GWI (formerly GlobalWebIndex) is a target audience company that provides consumer insight across 46 countries to the world’s leading brands, communication agencies and media organizations.
NYC Summer Party 2021
NYC Summer Party 2021
NYC Summer Party 2021
GWI Employees
GWI has 250 employees. 69 employees at GWI have reviewed GWI across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 69 GWI employees give their leadership a grade of A+, or Top 5% of similar size companies. This includes specific ratings of their executive team, CEO, and manager.
Employees at GWI are extremely happy with their total compensation at GWI, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at GWI are extremely happy with their team. 69 Participants grade the quality of their coworkers an A+. The majority believe the meetings at GWI are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at GWI believe the environment at GWI is positive. Most Participants believe the pace of work at GWI is comfortably fast. About 77% of the employees at GWI work 8 hours or less.
Overall, the employees at GWI are extremely happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
Joining GWI - Employee Onboarding
The prevailing opinion from employees about joining GWI is that the company was prepared on their first day. GWI employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
GWI KPIs and OKRs
At GWI 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of GWI's KPIs and OKRs is essential for its success. Out of 1 GWI employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
GWI CEO & Leadership
GWI CEO - Tom Smith
93 /100
GWI’s CEO Tom Smith started in this role in 2009. Tom’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably. GWI’s CEO is highly regarded especially by employees with 1 to 3 Years experience, employees in the Sales department, and employees with 3 to 6 Years experience. However, employees with Over 10 Years experience, Caucasian employees, and Male employees have a less favorable view of the CEO and believe there is room for improvement. Compared to GWI’s competitors, Tom Smith ranks right above Nielsen CEO David Kenny. Under Smith’s leadership, GWI employee respondents are most happy about their Compensation and the company’s Environment. Professional Development and Office Culture are two areas, according to respondents, where GWI could stand to see real improvement.
GWI Leadership
The GWI Executive Team is rated an “A+” and led by CEO Tom Smith, President and Chief Operating Officer Kerem Durdag, and Chief Financial Officer Leisa DuPuy
Kerem Durdag President and Chief Operating Officer
Kerem Durdag serves as the President and Chief Operating Officer of GWI.
Leisa DuPuy Chief Financial Officer
Leisa DuPuy serves as the Chief Financial Officer of GWI.
GWI Salaries
How much does GWI pay?
How much do people at GWI get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at GWI is $87,918, or $42 per hour, while the estimated median salary is $104,856, or $50 per hour.
At GWI, the highest paid job is a Sales Manager at $114,213 annually and the lowest is a Receptionist at $44,320 annually. Average GWI salaries by department include: Business Development at $101,384, Customer Support at $59,542, Operations at $83,735, and Finance at $75,773. Half of GWI salaries are above $104,856.
48 employees at GWI rank their Compensation in the Top 5% of similar sized companies (based on 144 ratings) while 47 employees at GWI rank their Perks And Benefits in the Top 5% of similar sized companies (based on 48 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $61k | $61k | 1st Percentile |
17th Percentile $85k | $85k | 17th Percentile |
33rd Percentile $103k | $103k | 33rd Percentile |
50th Percentile $166k | $166k | 50th Percentile |
67th Percentile $259k | $259k | 67th Percentile |
83rd Percentile $298k | $298k | 83rd Percentile |
100th Percentile $345k | $345k | 100th Percentile |
$87,918*
Average Compensation
$104,856*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
GWI Salaries by Department
Diversity & Inclusion at GWI
The Diversity score provides insights into how diverse employees feel and rate their work experience at GWI across various culture dimensions.
GWI has several committees aimed at enhancing our culture and bettering the world around us. From our DEI group (OneGWI) to the Social Committee, our employees have the power to enact change.,
Ranked Culture the Highest
Ranked Culture the Lowest
GWI Perks & Benefits
GWI has a long list of perks and benefits that make our employees feel valued, comfortable and supported. From a generous PTO policy to our affordable health insurance plans (we're talking $1 a month affordable), we've prioritized our employee's wellbeing ever step of the way!
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
- Life Insurance
- Gym Membership / Reimbursement
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
- Maternity / Paternity Leave
Financial Benefits
- 401K / Retirement Plan
- Performance Bonus
Office Perks
- Free Food
- Pet-Friendly
- Company Social Outings
- Legal Assistance
- Work From Home Policy
- Unique Office Space
GWI PTO
GWI's PTO and Vacation policy typically gives 20-30 days off a year. GWI's benefits and PTO Package averages to represent a less than $500 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
GWI Careers
GWI Jobs
No Recent Jobs found for GWI on Comparably
Mark that you are interested and we will alert you when there are new positions available listed on Comparably
Let GWI Know You Want To Work There
Frequently Asked Questions regarding GWI
What is GWI address?
GWI location is at 25 Farringdon St
Who is the CEO of GWI?
GWI CEO is Tom Smith, their score by employees is 93
What are the salaries in GWI
The average salary for employees in GWI is 87918$
What is GWI eNPS?
The eNPS for GWI is 79
What is the salary for Sales Manager in GWI?
Sales Manager average salary in the US is 114k
×