
H-E-B promotes its mission to maintain sustainable strategies by bolstering local farmers and various social welfare initiatives to benefit employees, customers and the community (Slott, 2013). H-E-B’s relationship with its community goes beyond the typical charitable activities enabling it to enhance and leverage its influence while maintaining its mission to make “each and every person count.”
We're in the people business. We just happen to sell groceries.
H E B's mission, vision & values motivate 75% of H E B employees. Besides getting paid, the “company mission” is the most important thing about their work for 11% of employees at H E B. When asked to whom they feel the most loyal at work, 17% of employees said H E B's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.