Lara Balazs — Executive Vice President, Chief Marketing Officer, and General Manager of Strategic Partner Group at Intuit | Comparably
Intuit Claimed Company
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. read more
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Lara Balazs — Executive Vice President, Chief Marketing Officer, and General Manager of Strategic Partner Group at Intuit

Lara Balazs — Executive Vice President, Chief Marketing Officer, and General Manager of Strategic Partner Group at Intuit

Executive Bio

As Intuit’s Chief Marketing Officer Lara Balazs is responsible for driving company growth and building Intuit’s brands and reputation in support of Intuit’s mission to power prosperity around the world. As the General Manager of the Strategic Partner Group, Lara leads Intuit’s ProConnect pro-tax group and is responsible for strategic partnerships to deliver the most important benefits to our customers. Lara also leads Intuit’s Corporate Responsibility efforts which focus on diversity and inclusion, job creation, job readiness, and making a positive impact on the climate.

Prior to joining Intuit in 2018, Lara developed a proven track record of building world-class businesses and brands at companies including Amazon, Visa and Nike. As Vice President, Worldwide Prime and Amazon North America Consumer Marketing, Lara was responsible for driving growth of the Prime membership program globally as well as the North America consumer business. Before Amazon, she held a variety of executive roles at Visa including Senior Vice President, Visa North America Marketing where she was responsible for all aspects of marketing for Visa’s largest revenue-driving region. During her time at Intuit, Lara has been named as one of Forbes’ World’s Most Influential CMOs, and she was recognized with AdWeek’s CMO Vanguard Award. She received a BA in pre-law from the University of Washington and has an MBA from Kellogg Graduate School of Business at Northwestern University.

Executive Team Culture Ratings from Intuit Employees

TOP
10%
Intuit's Executive Team scores in the Top 10%
of similar sized companies on Comparably
Who ranks the Executive Team the highest?
Ethnicity - African American/Black 86/100
Department - Customer Success 85/100
Experience - 1 to 3 Years 84/100
Who ranks the Executive Team the lowest?
Department - Engineering 57/100
Department - All Industries 58/100
Experience - Entry Level 60/100

Intuit's Executive Team at a Glance

Based on 269 ratings, Intuit's employees are very satisfied with their Executive Team and give them an “A” or 77/100. On average, Women provided higher ratings for their Executive Team compared to Men. Also, the Customer Success department thinks more highly of the Executive Team relative to the Engineering department.

Intuit's Executive Team ranks in the Top 30% of other companies in San Francisco and Top 10% of other companies on Comparably that also have 10,000+ Employees.

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