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Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States and Canada. With fiscal year 2020 sales of nearly $90 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com. read more

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TOTAL RATINGS: 10473

CEO: Marvin Ellison

Lowe's Home Improvement VP of Marketing Salary

The average Lowe's Home Improvement VP of Marketing earns an estimated $258,850 annually, which includes an estimated base salary of $205,067 with a $53,783 bonus. Lowe's Home Improvement's VP of Marketing compensation is $43,259 more than the US average for a VP of Marketing. VP of Marketing salaries at Lowe's Home Improvement can range from $145,000 - $650,000.

The Marketing Department at Lowe's Home Improvement earns $5,456 more on average than the HR Department.

Last updated 2 years ago.

$50k

$105k

$157k

$210k

$358k

$515k

$650k

$258,850

Average Compensation

$205,067: avg. base

$53,783: avg. bonus

VP of Marketing Salaries at Lowe's Home Improvement

VPs of Marketing earn $64,597 more than Directors of Marketing.

Director of Marketing

$194k*

Senior Marketing Manager

$160k*

Brand Manager

$117k*

Marketing Manager

$112k*

Marketing Operations

$109k*

Content Strategist

$100k*

Event Planner

$92k*

Data Analyst

$90k*

Content Manager

$87k*

Copywriter

$85k*

SEM Manager

$82k*

Email Marketer

$80k*

Community Manager

$78k*

Social Media Manager

$75k*

Marketing Associate

$75k*

SEO Specialist

$74k*

Business Analyst

$67k*

* estimated salary

Compensation at Lowe's Home Improvement by Department

The Marketing Department averages $5,456 more than the HR Department, and $5,636 less than the Business Development Department

Business Development

$123,142 Avg. total comp.

+$6k

Marketing

$117,506 Avg. total comp.

$112,050 Avg. total comp.

-$5k

VP of Marketing Compensation by Gender (All Companies)

The average female VP of Marketing at companies similar size to Lowe's Home Improvement reported making $230,142, while the average male VP of Marketing at similar sized companies reported making $278,882.

VP of Marketing Compensation by Ethnicity (All Companies)

The average Hispanic or Latino VP of Marketing at companies similar size to Lowe's Home Improvement reported making $306,667, while the average African American/Black VP of Marketing at similar sized companies reported making $220,000.

How VPs of Marketing at Lowe's Home Improvement Rate Their Compensation

The majority of VPs of Marketing at Lowe's Home Improvement believe they're compensated fairly. 59% of VPs of Marketing at Lowe's Home Improvement say they receive annual bonuses, and the majority (65%) are satisfied with their benefits. See more compensation ratings at Lowe's Home Improvement

Do you believe you're paid fairly?

58% Yes

Does your company give annual bonuses?

59% Yes

Are you satisfied with your Benefits?

65% Yes

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