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Anonymously Rate Your Experience & Make Work BetterMetric Theory employees are -39% more likely to recommend Metric Theory as a great place to work
| 24% | Promoters |
|---|---|
| 13% | Passives |
| 63% | Detractors |
Working at Metric Theory is rated below average by 12 employees, across various culture dimensions. Metric Theory employees rate Environment highest among all categories, and think that Compensation and Perks And Benefits have the most room for improvement, putting Metric Theory’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Bottom 30% compared to other companies in San Francisco. See below in detail how working at Metric Theory was rated by employees.
Overall Company Culture at Metric Theory is rated C-
Last updated 2 months ago
Metric Theory ranks in the Bottom 35% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterOut of 11 Metric Theory employee reviews, 67% were positive. The remaining 33% were constructive reviews with the goal of helping Metric Theory improve their work culture.
| Positive Reviews | 67% |
|---|---|
| Constructive Feedback | 33% |
What do you like best about your company?MT does a good job of trying to understand where we need to go next in the space and figuring out how we should get there.
What makes you most happy at work?The people I work with!
What is most positive about the culture and environment at your company?People enjoy working together and interacting for work related and non-work related subjects
What would you most like to see improved at your company?Compensation is adequate, but can be skewed.
Why do you feel undervalued and what would make you feel better about your compensation?I don't feel undervalued here
Metric Theory is a data-driven, performance-based digital marketing agency that partners with clients to drive results that help them succeed.
Metric Theory was founded in 2012 and its current CEO is Ken Baker. Since its inception 14 years ago, Metric Theory has grown to 105 employees.
Metric Theory provides technology-enhanced PPC, social media ads, and display advertising services for our clients. We are industry veterans who currently manage over $100 million in annualized ad spend for 200+ clients. When it comes to digital marketing, we believe results speak louder than words. Our experienced team has worked with large ecommerce sites, large B2B technology companies, small businesses, and more. Our strategy for each client is uniquely crafted to fit individual business goals and specific product and service offerings. That said, we are able to achieve such fantastic results by focusing that strategy around the same approach. We're data-driven, results-oriented, and leverage the latest technology to drive strong performance.
| Headquarter | 311 California St, 2nd floor San Francisco, CA 94104 United States of America |
|---|---|
| Website | www.metrictheory.com |
| Founding Date | 2012 |
| Tel | 415-659-8600 |
| Company Status | Private |
| Jobs | metrictheory.com/careers/ |
| Social Sites |
Metric Theory competitors include Tinuiti, Wpromote, and 3Q Digital. Metric Theory ranks 4th in Overall Culture Score on Comparably vs its competitors. See below how Metric Theory compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.






Metric Theory has 105 employees. 12 employees at Metric Theory have reviewed Metric Theory across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 2 months ago.
Overall, the 12 Metric Theory employees give their leadership a grade of C, or Bottom 45% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Metric Theory are mostly dissatisfied with their total compensation at Metric Theory, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Metric Theory are not very pleased with their team. 12 Participants grade the quality of their coworkers a D. The majority believe the meetings at Metric Theory are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Metric Theory believe the environment at Metric Theory is positive. Most Participants believe the pace of work at Metric Theory is extremely fast. About 83% of the employees at Metric Theory work 8 hours or less.
Overall, the employees at Metric Theory are dissatisfied, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining Metric Theory is that the company was unprepared on their first day. Metric Theory employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At Metric Theory 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Metric Theory's KPIs and OKRs is essential for its success. Out of 1 Metric Theory employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Ken’s approval rate is lower compared to CEOs at similar sized companies, putting Ken in the Bottom 25% of all CEOs of similar-sized companies on Comparably, and in the Bottom 25% compared to CEOs of all other companies in San Francisco. Ken Baker’s employees rank Metric Theory in the Top 35% for Environment, in the Bottom 45% for Leadership, and in the Bottom 35% for Executive Team. When compared to Metric Theory’s competitors, Ken Baker ranks below both 3Q Digital CEO Robert Murray and Tinuiti CEO Zach Morrison.
The Metric Theory Executive Team is rated a “C-” and led by CEO Ken Baker, SVP, Revenue Amanda Ferrante, and Vice President of Sales Jenny Howe
Ken Baker CEO / President
Ken Baker serves as the CEO / President of Metric Theory.
Amanda Ferrante SVP, Revenue
Amanda Ferrante serves as the SVP, Revenue of Metric Theory.
Jenny Howe Vice President of Sales
Jenny Howe serves as the Vice President of Sales of Metric Theory.
Adam Edwards Chief Client Officer (Founder)
Adam Edwards serves as the Chief Client Officer (Founder) of Metric Theory. Adam started at Metric Theory in September... read more
Jeff Buenrostro Founder, COO & CPO
Jeff Buenrostro serves as the Founder, COO & CPO of Metric Theory. Jeff started at Metric Theory in September of 2012.... read more
Brian Jones SVP, Enterprise Business Group
Brian Jones serves as the SVP, Enterprise Business Group of Metric Theory. Brian started at Metric Theory in February of... read more
Nadine Fuller VP, Agency Development
Nadine Fuller serves as the VP, Agency Development of Metric Theory. Nadine started at Metric Theory in February of... read more
Brittany Blanchard Vice President, Account Services
Brittany Blanchard serves as the Vice President, Account Services of Metric Theory.
How much do people at Metric Theory get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Metric Theory is $170,594, or $82 per hour, while the estimated median salary is $149,953, or $72 per hour.
8 employees at Metric Theory rank their Compensation in the Bottom 10% of similar sized companies in the US (based on 26 ratings) while 8 employees at Metric Theory rank their Perks And Benefits in the Bottom 10% of similar sized companies in the US (based on 9 ratings).
Last updated 2 months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $157k | $157k | 1st Percentile |
25th Percentile $186k | $186k | 25th Percentile |
50th Percentile $234k | $234k | 50th Percentile |
75th Percentile $256k | $256k | 75th Percentile |
100th Percentile $354k | $354k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at Metric Theory across various culture dimensions.
Metric Theory's PTO and Vacation policy typically gives 15-20 days off a year. Paid Time Off is Metric Theory's most important benefit besides Healthcare when ranked by employees, with 50% of employees saying it is the most important benefit. Metric Theory's benefits and PTO Package averages to represent a $1000 -$1500 cash value per month.

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What is Metric Theory address?
Metric Theory location is at 311 California St, 2nd floor
Who is the CEO of Metric Theory?
Metric Theory CEO is Ken Baker, their score by employees is 63
What are the salaries in Metric Theory
The average salary for employees in Metric Theory is 170594$
What is Metric Theory eNPS?
The eNPS for Metric Theory is -39
How many employees work in Metric Theory?
Metric Theory has 105 employees