Nike Claimed Company
NIKE, Inc. is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel,... read more
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Nike Mission, Vision & Values

Nike Mission Statement

Our mission is to bring inspiration and innovation to every athlete* in the world. [*If you have a body, you are an athlete.] This mission drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

Nike Vision Statement

We see a world where everybody is an athlete — united in the joy of movement. Driven by our passion for sport and our instinct for innovation, we aim to bring inspiration to every athlete in the world and to make sport a daily habit.

Nike Values

  • Do the right thing
  • Be on the offense always
  • Serve athletes*
  • Create the future of sport
  • Win as a team

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    Nike Employee Alignment

    Nike's mission, vision & values motivate 74% of Nike employees. Besides getting paid, the “company mission” is the most important thing about their work for 14% of employees at Nike. 11% of employees say that the main reason they stay at Nike is because of the Nike company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

    Are you proud to be a part of your company?
    Are you motivated by your company's mission, vision, & values?
    Very Important
    25%
    Important
    40%
    Neutral
    30%
    Less Important
    0%
    Not Important
    5%
    How important was your Company's mission while job searching?
    Are your company's goals clear, and are you invested in them?
    Career Advancement Opportunities
    29%
    Work Life Balance
    39%
    Company Mission
    14%
    Healthcare & Benefits
    11%
    Culture & Environment
    7%
    Besides your Salary, what's most important to you about work?
    Boss or Manager
    33%
    Coworkers
    28%
    Direct Reports
    28%
    Company Mission/Vision
    0%
    No One
    11%
    To whom do you feel most loyal at work?
    Company Mission
    11%
    Comp & Benefits
    27%
    Co-Workers
    27%
    Comfort & Familiarity
    21%
    Career Advancement Opportunities
    14%
    What's the main reason you stay at your current company?
    Transparency & Integrity
    37%
    Teamwork & Winning
    32%
    Speed & Innovation
    5%
    Fun & Passionate
    26%
    Diversity & Inclusion
    0%
    Which of the following set of Company Values is most meaningful to you?

    Nike Culture at a Glance

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