Nike Mission, Vision & Values
Nike Mission Statement
Our mission is to bring inspiration and innovation to every athlete* in the world. [*If you have a body, you are an athlete.] This mission drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.
Nike Vision Statement
We see a world where everybody is an athlete — united in the joy of movement. Driven by our passion for sport and our instinct for innovation, we aim to bring inspiration to every athlete in the world and to make sport a daily habit.
Nike Values
- Do the right thing
- Be on the offense always
- Serve athletes*
- Create the future of sport
- Win as a team
Other Nike Photos
Nike Employee Alignment
Nike's mission, vision & values motivate 74% of Nike employees. Besides getting paid, the “company mission” is the most important thing about their work for 14% of employees at Nike. 10% of employees say that the main reason they stay at Nike is because of the Nike company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
