PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for their industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte's Fast 500, placed in the Top 50 of the GRIT Most Innovative Companies List, and ranked in the top 20% on the Inc. 5000 list. read more

EMPLOYEE PARTICIPANTS: 47

TOTAL RATINGS: 751

CEO: Michael McCrary

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Michael McCrary PureSpectrum CEO Rating

PureSpectrum's CEO, Michael McCrary, has 49 employee ratings and a score of 90/100, placing them in the Top 5% of similar size companies on Comparably with 51-200 Employees and Top 5% of other companies in Los Angeles. When breaking the CEO score down by factors such as department, gender, and ethnicity, we see that males at PureSpectrum rate Michael McCrary higher than females, giving the CEO a score of 96/100.

Last updated months ago.

Where This Score Ranks PureSpectrum's CEO Rating

TOP
5%
In the Top 5% of 2035 Similar Sized Companies on Comparably
TOP
5%
In the Top 5% of 403 Nearby Companies in Los Angeles
1st
1st place versus 1 competitors rated on Comparably

Aug

Oct

Feb

May

Jun

A+90 / 100

Jan

PureSpectrum CEO Michael McCrary Bio

Michael McCrary is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles California. In 2003, Michael joined Greenfield Online where he became the company’s SVP of North America Sales. He played an instrumental role in Greenfield’s public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million. From 2008 to 2014, Michael helped pioneer both Cint as Managing Director and Lucid as President. Given his depth of experience, deep customer relationships and with the support of his family, in 2015 Michael went full time as an entrepreneur and founded PureSpectrum which is one of the fastest growing consumer insight tech firms.

Who Ranks PureSpectrum's CEO Rating the Highest?

Department - Customer Support 100/100

Ethnicity - Caucasian 97/100

Ethnicity - Other 96/100

Who Ranks PureSpectrum's CEO Rating the Lowest?

Experience - 1 to 3 Years 92/100

Department - Sales 94/100

Gender - Female 94/100

PureSpectrum CEO Michael McCrary At a Glance

The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at PureSpectrum.

Based on 49 ratings, Michael McCrary ranks right above Cint's CEO.

PureSpectrum's CEO is highly regarded by the Customer Support department and Caucasian employees. However, employees with 1 to 3 Years experience, the Sales department, and Female employees have a less favorable view of the CEO and believe there is room for improvement. Overall, the CEO score has remained stable over the last 90 days.