Contribute to society by creating value through innovation and entrepreneurship, Empowering people to realize their hopes and dreams, Embracing new thinking, Rakuten changes the world through innovation.
Global Innovation Company. At Rakuten, we drive disruptive innovation, Engaging knowledge, creativity and passion from around the world. To achieve ambitious goals and help build communities in which people can pursue their dreams and live in happiness.
Rakuten's mission, vision & values motivate 33% of Rakuten employees. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.