Rakuten competitors include Amazon, eBay, MyTime, Target and Macy's. Rakuten ranks 2nd in CEO Score on Comparably vs its competitors. See below how Rakuten compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
148 Employees at Rakuten rate Hiroshi Mikitani a 77 out of 100, which ranks them 2nd below MyTime's CEO,Ethan Anderson. Last rating was a month ago.

28 Employees at MyTime rate Ethan Anderson a 88 out of 100, which ranks them 1st out of Rakuten's competitors. Last rating was months ago.

412 Employees at eBay rate Jamie Iannone a 75 out of 100, which ranks them 3rd out of Rakuten's competitors. Last rating was 7 days ago.

8369 Employees at Amazon rate Andy Jassy a 73 out of 100, which ranks them 4th out of Rakuten's competitors. Last rating was a day ago.

4399 Employees at Target rate Brian Cornell a 63 out of 100, which ranks them 5th out of Rakuten's competitors. Last rating was 10 days ago.

2003 Employees at Macy's rate Jeff Gennette a 62 out of 100, which ranks them 6th out of Rakuten's competitors. Last rating was 17 days ago.
124 Customers rate Rakuten's Product Quality Score a 3.7/5, which ranks it 4th against its competitors, below Target.
168 Customers rate Rakuten's Net Promoter Score a 15, which ranks it 4th against its competitors, below Target. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Rakuten to a friend?”.
113 Customers rate Rakuten's Pricing Score a 3.5/5, which ranks it 4th against its competitors, below Target.
105 Customers rate Rakuten's Customer Service a 3.6/5, which ranks it 4th against its competitors, below Target.
209 Employees rate Rakuten's Overall Culture a 68/100, which ranks it 4th against its competitors, below eBay. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.
152 Employees rate Rakuten's Employee Net Promoter Score a 13, which ranks it 3rd against its competitors, below eBay. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Rakuten to a friend?”.
9 Employees rate Rakuten's Gender Score a 67/100, which ranks it 5th against its competitors, below Target. The Gender Score tracks how positively women rate their experience at Rakuten.
26 Employees rate Rakuten's Diversity Score a 60/100, which ranks it 6th against its competitors, below Macy's. The Diversity Score tracks how positively diverse employees rate their experience at Rakuten.
