Amazon Claimed Company

This companyis accepting feedback from verified employees EMPLOYEE PARTICIPANTS: 9773

TOTAL RATINGS: 117605

Rakuten

EMPLOYEE PARTICIPANTS: 209

TOTAL RATINGS: 1616

Amazon vs Rakuten

Compare Amazon versus Rakuten for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 9773 employees and customers of Amazon and 209 employees and customers of Rakuten.

Amazon

Amazon's brand is ranked #9 in the list of Global Top 100 Brands, as rated by customers of Amazon. Their current market cap is $1.64T.

Rakuten

Rakuten's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Rakuten.

4.2/5

Product Quality

3.7/5

4.1/5

Pricing

3.5/5

4.2/5

Customer Service

3.6/5

NPS Score

66%	Promoters
17%	Passive
17%	Detractors

Net Promoter Score
Winner by 34

NPS Score

47%	Promoters
21%	Passive
32%	Detractors

See how Amazon compares to its competitors

Alibaba Group Holding Limited

Barnes & Noble

See how Rakuten compares to its competitors

Working at Amazon vs Working at Rakuten

73 / 100

CEO Rating

Hiroshi Mikitani

77 / 100

CEO Rating
Winner by 4%

Amazon

Amazon doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Rakuten

Employees at Rakuten rate their CEO, Hiroshi Mikitani, 77/100. This score is 4% higher than the scores of Amazon's CEO, Andy Jassy. Employees in the IT and Marketing departments rate Hiroshi Mikitani the highest.

CEO Score 73

CEO Score

CEO Score 77

Overall Culture 73

Overall Culture

Overall Culture 68

eNPS

Gender Score 74

Gender Score

Gender Score 67

Diversity Score 73

Diversity Score

Diversity Score 60

Perk And Benefits 77

Perk And Benefits

Perk And Benefits 65

Professional Dev. 67

Professional Dev.

Professional Dev. 54

Overall Culture at Amazon vs Rakuten

/ 100

Amazon

Employees at Amazon rate their Overall Culture a 73/100, with Business Development and Marketing as the two departments that rate their experience the highest.

Overall Culture
Winner by 5%

/ 100

Rakuten

Employees at Rakuten rate their Overall Culture a /100, with Customer Support and IT as the two departments that rate their experience the highest.

Amazon73
Rakuten

Employee Net Promoter Score at Amazon vs Rakuten

eNPS

Amazon

3473 Promoters 44%

1901 Passives 24%

2566 Detractors 32%

eNPS

Rakuten

66 Promoters 43%

40 Passives 27%

46 Detractors 30%

Employee Net Promoter Score
Winner by %

Amazon10
Rakuten

Gender Score at Amazon vs Rakuten

/ 100

Amazon

Employees at Amazon rate their Gender Score a 74/100, with Business Development and Engineering as the two departments that rate their experience the highest.

Gender Score
Winner by 7%

/ 100

Rakuten

Employees at Rakuten rate their Gender Score a /100.

Amazon74
Rakuten

Diversity Score at Amazon vs Rakuten

/ 100

Amazon

Employees at Amazon rate their Diversity Score a 73/100, with Business Development and Marketing as the two departments that rate their experience the highest.

Diversity Score
Winner by 13%

/ 100

Rakuten

Employees at Rakuten rate their Diversity Score a /100, with IT and Engineering as the two departments that rate their experience the highest.

Amazon73
Rakuten

Perk and Benefits Score at Amazon vs Rakuten

/ 100

Amazon

Employees at Amazon rate their Perk and Benefits Score a 77/100, with Admin and IT as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 12%

/ 100

Rakuten

Employees at Rakuten rate their Perk and Benefits Score a /100, with Customer Support and IT as the two departments that rate their experience the highest.

Amazon77
Rakuten

Professional Development Score at Amazon vs Rakuten

/ 100

Amazon

Employees at Amazon rate their Professional Development Score a 67/100, with Communications and Marketing as the two departments that rate their experience the highest.

Professional Development Score
Winner by 13%

/ 100

Rakuten

Employees at Rakuten rate their Professional Development Score a /100, with Engineering as the department that rate their experience the highest.

Amazon67
Rakuten

Leadership Culture Ratings vs Rakuten

Amazon

72 / 100

Leadership Culture Ratings vs Rakuten
Winner by 2%

Rakuten

70 / 100

Amazon rates % higher than Rakuten on Leadership Culture Ratings vs Rakuten Ratings based on looking at 26317 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your manager seem to care about you as a person?" and "How would you rate your executive team?".

Amazon72
Rakuten

Compensation Culture Ratings vs Rakuten

Amazon

73 / 100

Compensation Culture Ratings vs Rakuten
Winner by 12%

Rakuten

61 / 100

Amazon rates % higher than Rakuten on Compensation Culture Ratings vs Rakuten Ratings based on looking at 18692 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "Are you satisfied with your Benefits?".

Amazon73
Rakuten

Team Culture Ratings vs Rakuten

Amazon

77 / 100

Team Culture Ratings vs Rakuten
Winner by 6%

Rakuten

71 / 100

Amazon rates % higher than Rakuten on Team Culture Ratings vs Rakuten Ratings based on looking at 16765 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's meetings effective?" and "Do you look forward to interacting with your coworkers?".

Amazon77
Rakuten

Environment Culture Ratings vs Rakuten

Amazon

73 / 100

Environment Culture Ratings vs Rakuten
Winner by 8%

Rakuten

65 / 100

Amazon rates % higher than Rakuten on Environment Culture Ratings vs Rakuten Ratings based on looking at 17071 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your work environment positive or negative?" and "What % of the time are you bored at work?".

Amazon73
Rakuten

Sentiment Culture Ratings vs Rakuten

Amazon

77 / 100

Sentiment Culture Ratings vs Rakuten
Winner by 3%

Rakuten

74 / 100

Amazon rates % higher than Rakuten on Sentiment Culture Ratings vs Rakuten Ratings based on looking at 19020 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "What do you like best about your company?".

Amazon77
Rakuten