

Compare Amazon versus Apple for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 9776 employees and customers of Amazon and 3235 employees and customers of Apple.
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
Net Promoter Score
Winner by 3
| 64% | Promoters |
|---|---|
| 18% | Passive |
| 18% | Detractors |