Apple Claimed Company

EMPLOYEE PARTICIPANTS: 3234

TOTAL RATINGS: 30726

IBM Claimed Company

This companyis accepting feedback from verified employees EMPLOYEE PARTICIPANTS: 3752

TOTAL RATINGS: 102615

Apple vs IBM

Compare Apple versus IBM for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 3234 employees and customers of Apple and 3752 employees and customers of IBM.

Apple

Apple's brand is ranked #5 in the list of Global Top 100 Brands, as rated by customers of Apple. Their current market cap is $2.11T.

IBM

IBM's brand is ranked #106 in the list of Global Top 1000 Brands, as rated by customers of IBM. IBM has a neutral social sentiment, when analyzing social media channels and online mentions. Their current market cap is $119.05B.

4.3/5

Product Quality

3.8/5

4/5

Pricing

3.8/5

4.2/5

Customer Service

3.9/5

NPS Score

64%	Promoters
18%	Passive
18%	Detractors

Net Promoter Score
Winner by 20

NPS Score

53%	Promoters
20%	Passive
27%	Detractors

See how Apple compares to its competitors

See how IBM compares to its competitors

Working at Apple vs Working at IBM

78 / 100

CEO Rating

Arvind Krishna

86 / 100

CEO Rating
Winner by 8%

Apple

Apple doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

IBM

Employees at IBM rate their CEO, Arvind Krishna, 86/100. This score is 8% higher than the scores of Apple's CEO, Timothy Cook. Employees in the Admin and Business Development departments rate Arvind Krishna the highest.

CEO Score 78

CEO Score

CEO Score 86

Overall Culture 73

Overall Culture

Overall Culture 81

eNPS

Gender Score 72

Gender Score

Gender Score 82

Diversity Score 72

Diversity Score

Diversity Score 82

Perk And Benefits 78

Perk And Benefits

Perk And Benefits 77

Professional Dev. 60

Professional Dev.

Professional Dev. 77

Overall Culture at Apple vs IBM

/ 100

Apple

Employees at Apple rate their Overall Culture a 73/100, with Customer Success and Communications as the two departments that rate their experience the highest.

/ 100

IBM

Employees at IBM rate their Overall Culture a /100, with Finance and Customer Success as the two departments that rate their experience the highest.

Overall Culture
Winner by 8%

Apple73
IBM

Employee Net Promoter Score at Apple vs IBM

eNPS

Apple

1123 Promoters 47%

512 Passives 22%

729 Detractors 31%

eNPS

IBM

2303 Promoters 63%

822 Passives 23%

491 Detractors 14%

Employee Net Promoter Score
Winner by %

Apple16
IBM

Gender Score at Apple vs IBM

/ 100

Apple

Employees at Apple rate their Gender Score a 72/100, with Communications and Product as the two departments that rate their experience the highest.

/ 100

IBM

Employees at IBM rate their Gender Score a /100, with Finance and Admin as the two departments that rate their experience the highest.

Gender Score
Winner by 10%

Apple72
IBM

Diversity Score at Apple vs IBM

/ 100

Apple

Employees at Apple rate their Diversity Score a 72/100, with Customer Success and Communications as the two departments that rate their experience the highest.

/ 100

IBM

Employees at IBM rate their Diversity Score a /100, with Communications and Admin as the two departments that rate their experience the highest.

Diversity Score
Winner by 10%

Apple72
IBM

Perk and Benefits Score at Apple vs IBM

/ 100

Apple

Employees at Apple rate their Perk and Benefits Score a 78/100, with Communications and Customer Success as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 1%

/ 100

IBM

Employees at IBM rate their Perk and Benefits Score a /100, with Admin and Operations as the two departments that rate their experience the highest.

Apple78
IBM

Professional Development Score at Apple vs IBM

/ 100

Apple

Employees at Apple rate their Professional Development Score a 60/100, with Business Development and Design as the two departments that rate their experience the highest.

/ 100

IBM

Employees at IBM rate their Professional Development Score a /100, with Legal and Finance as the two departments that rate their experience the highest.

Professional Development Score
Winner by 17%

Apple60
IBM

Leadership Culture Ratings vs IBM

Apple rates % lower than IBM on Leadership Culture Ratings vs IBM Ratings based on looking at 35073 ratings from employees of the two companies. Ratings come from the answers to questions like "What do you like best about the leadership team?" and "How would you rate your CEO?".

Apple74
IBM

Compensation Culture Ratings vs IBM

Apple rates % lower than IBM on Compensation Culture Ratings vs IBM Ratings based on looking at 12311 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you get a raise?" and "Are you satisfied with your stock/equity compensation?".

Apple72
IBM

Team Culture Ratings vs IBM

Apple rates % lower than IBM on Team Culture Ratings vs IBM Ratings based on looking at 11464 ratings from employees of the two companies. Ratings come from the answers to questions like "What are some of the best things about your team?" and "How would you rate the quality of your coworkers?".

Apple76
IBM

Environment Culture Ratings vs IBM

Apple rates % lower than IBM on Environment Culture Ratings vs IBM Ratings based on looking at 21458 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your work environment positive or negative?" and "What is most positive about the culture and environment at your company?".

Apple71
IBM

Sentiment Culture Ratings vs IBM

Apple rates % lower than IBM on Sentiment Culture Ratings vs IBM Ratings based on looking at 15853 ratings from employees of the two companies. Ratings come from the answers to questions like "What makes you most happy at work?" and "Are you typically excited about going to work each day?".

Apple77
IBM