Apple Claimed Company

EMPLOYEE PARTICIPANTS: 3227

TOTAL RATINGS: 30650

Samsung Claimed Company

EMPLOYEE PARTICIPANTS: 765

TOTAL RATINGS: 5049

Apple vs Samsung

Compare Apple versus Samsung for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 3227 employees and customers of Apple and 765 employees and customers of Samsung.

Apple

Apple's brand is ranked #5 in the list of Global Top 100 Brands, as rated by customers of Apple. Their current market cap is $2.11T.

Samsung

Samsung's brand is ranked #103 in the list of Global Top 1000 Brands, as rated by customers of Samsung. Their current market cap is $263.86B.

4.3/5

Product Quality

3.7/5

4/5

Pricing

3.5/5

4.2/5

Customer Service

3.5/5

NPS Score

64%	Promoters
18%	Passive
18%	Detractors

Net Promoter Score
Winner by 30

NPS Score

49%	Promoters
18%	Passive
33%	Detractors

See how Apple compares to its competitors

See how Samsung compares to its competitors

Whirlpool Corporation

Digital Paper

Maveron

Working at Apple vs Working at Samsung

78 / 100

CEO Rating
Winner by 7%

KS Choi

71 / 100

CEO Rating

Apple

Apple doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Samsung

Employees at Samsung rate their CEO, KS Choi, 71/100. This score is 7% lower than the scores of Apple's CEO, Timothy Cook. Employees in the Design and Sales departments rate KS Choi the highest.

CEO Score 78

CEO Score

CEO Score 71

Overall Culture 73

Overall Culture

Overall Culture 69

eNPS

Gender Score 72

Gender Score

Gender Score 67

Diversity Score 72

Diversity Score

Diversity Score 66

Perk And Benefits 78

Perk And Benefits

Perk And Benefits 71

Professional Dev. 60

Professional Dev.

Professional Dev. 53

Overall Culture at Apple vs Samsung

/ 100

Apple

Employees at Apple rate their Overall Culture a 73/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Overall Culture
Winner by 4%

/ 100

Samsung

Employees at Samsung rate their Overall Culture a /100, with IT and Sales as the two departments that rate their experience the highest.

Apple73
Samsung69

Employee Net Promoter Score at Apple vs Samsung

eNPS

Apple

1120 Promoters 47%

511 Passives 22%

728 Detractors 31%

Employee Net Promoter Score
Winner by 6%

eNPS

Samsung

232 Promoters 46%

89 Passives 18%

180 Detractors 36%

Apple16
Samsung10

Gender Score at Apple vs Samsung

/ 100

Apple

Employees at Apple rate their Gender Score a 72/100, with Communications and Product as the two departments that rate their experience the highest.

Gender Score
Winner by 5%

/ 100

Samsung

Employees at Samsung rate their Gender Score a /100, with Design and Engineering as the two departments that rate their experience the highest.

Apple72
Samsung

Diversity Score at Apple vs Samsung

/ 100

Apple

Employees at Apple rate their Diversity Score a 72/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Diversity Score
Winner by 6%

/ 100

Samsung

Employees at Samsung rate their Diversity Score a /100, with Sales and Design as the two departments that rate their experience the highest.

Apple72
Samsung

Perk and Benefits Score at Apple vs Samsung

/ 100

Apple

Employees at Apple rate their Perk and Benefits Score a 78/100, with Communications and Customer Success as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 7%

/ 100

Samsung

Employees at Samsung rate their Perk and Benefits Score a /100, with Business Development and IT as the two departments that rate their experience the highest.

Apple78
Samsung

Professional Development Score at Apple vs Samsung

/ 100

Apple

Employees at Apple rate their Professional Development Score a 60/100, with Business Development and Design as the two departments that rate their experience the highest.

Professional Development Score
Winner by 7%

/ 100

Samsung

Employees at Samsung rate their Professional Development Score a /100, with IT and Marketing as the two departments that rate their experience the highest.

Apple
Samsung53

Leadership Culture Ratings vs Samsung

Apple

73 / 100

Leadership Culture Ratings vs Samsung
Winner by 6%

Samsung

67 / 100

Apple rates % higher than Samsung on Leadership Culture Ratings vs Samsung Ratings based on looking at 8404 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you approve of your CEOs management style?" and "How would you rate your executive team?".

Apple73
Samsung67

Compensation Culture Ratings vs Samsung

Apple

72 / 100

Compensation Culture Ratings vs Samsung
Winner by 2%

Samsung

70 / 100

Apple rates % higher than Samsung on Compensation Culture Ratings vs Samsung Ratings based on looking at 5411 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your stock/equity compensation?" and "What is the best part about your compensation package?".

Apple72
Samsung

Team Culture Ratings vs Samsung

Apple

75 / 100

Team Culture Ratings vs Samsung
Winner by 5%

Samsung

70 / 100

Apple rates % higher than Samsung on Team Culture Ratings vs Samsung Ratings based on looking at 4540 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate the quality of your coworkers?" and "What are some of the best things about your team?".

Apple76
Samsung

Environment Culture Ratings vs Samsung

Apple

71 / 100

Environment Culture Ratings vs Samsung
Winner by 6%

Samsung

65 / 100

Apple rates % higher than Samsung on Environment Culture Ratings vs Samsung Ratings based on looking at 4568 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "On average, how many hours do you work a day?".

Apple71
Samsung

Sentiment Culture Ratings vs Samsung

Apple

77 / 100

Sentiment Culture Ratings vs Samsung
Winner by 4%

Samsung

73 / 100

Apple rates % higher than Samsung on Sentiment Culture Ratings vs Samsung Ratings based on looking at 6169 ratings from employees of the two companies. Ratings come from the answers to questions like "What makes you most happy at work?" and "What would you most like to see improved at your company?".

Apple77
Samsung73