Apple Claimed Company

EMPLOYEE PARTICIPANTS: 3241

TOTAL RATINGS: 30739

Toshiba

EMPLOYEE PARTICIPANTS: 50

TOTAL RATINGS: 332

Apple vs Toshiba

Compare Apple versus Toshiba for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 3241 employees and customers of Apple and 50 employees and customers of Toshiba.

Apple

Apple's brand is ranked #5 in the list of Global Top 100 Brands, as rated by customers of Apple. Their current market cap is $2.11T.

Toshiba

Toshiba's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Toshiba. Their current market cap is $15.15B.

4.3/5

Product Quality

4.2/5

4/5

Pricing

3.9/5

4.2/5

Customer Service

4/5

NPS Score

64%	Promoters
18%	Passive
18%	Detractors

Net Promoter Score
Winner by 10

NPS Score

58%	Promoters
20%	Passive
22%	Detractors

See how Apple compares to its competitors

See how Toshiba compares to its competitors

Working at Apple vs Working at Toshiba

78 / 100

CEO Rating
Winner by 2%

Nobuaki Kurumatani

76 / 100

CEO Rating

Apple

Apple doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Toshiba

Employees at Toshiba rate their CEO, Nobuaki Kurumatani, 76/100. This score is 2% lower than the scores of Apple's CEO, Timothy Cook.

CEO Score 78

CEO Score

CEO Score 76

Overall Culture 73

Overall Culture

Overall Culture 70

eNPS

Gender Score 72

Gender Score

Gender Score 62

Diversity Score 72

Diversity Score

Diversity Score 70

Perk And Benefits 78

Perk And Benefits

Perk And Benefits 65

Professional Dev. 60

Professional Dev.

Professional Dev. 67

Overall Culture at Apple vs Toshiba

/ 100

Apple

Employees at Apple rate their Overall Culture a 73/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Overall Culture
Winner by 3%

/ 100

Toshiba

Employees at Toshiba rate their Overall Culture a /100.

Apple73
Toshiba70

Employee Net Promoter Score at Apple vs Toshiba

eNPS

Apple

1125 Promoters 47%

514 Passives 22%

729 Detractors 31%

eNPS

Toshiba

14 Promoters 48%

6 Passives 21%

9 Detractors 31%

Employee Net Promoter Score
Winner by %

Apple16
Toshiba

Gender Score at Apple vs Toshiba

/ 100

Apple

Employees at Apple rate their Gender Score a 72/100, with Communications and Product as the two departments that rate their experience the highest.

Gender Score
Winner by 10%

/ 100

Toshiba

Employees at Toshiba rate their Gender Score a /100.

Apple72
Toshiba

Diversity Score at Apple vs Toshiba

/ 100

Apple

Employees at Apple rate their Diversity Score a 72/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Diversity Score
Winner by 2%

/ 100

Toshiba

Employees at Toshiba rate their Diversity Score a /100.

Apple72
Toshiba

Perk and Benefits Score at Apple vs Toshiba

/ 100

Apple

Employees at Apple rate their Perk and Benefits Score a 78/100, with Communications and Customer Success as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 13%

/ 100

Toshiba

Employees at Toshiba rate their Perk and Benefits Score a /100.

Apple78
Toshiba

Professional Development Score at Apple vs Toshiba

/ 100

Apple

Employees at Apple rate their Professional Development Score a 60/100, with Business Development and Design as the two departments that rate their experience the highest.

/ 100

Toshiba

Employees at Toshiba rate their Professional Development Score a /100.

Professional Development Score
Winner by 7%

Apple60
Toshiba

Leadership Culture Ratings vs Toshiba

Apple

74 / 100

Leadership Culture Ratings vs Toshiba
Winner by 1%

Toshiba

73 / 100

Apple rates % higher than Toshiba on Leadership Culture Ratings vs Toshiba Ratings based on looking at 7238 ratings from employees of the two companies. Ratings come from the answers to questions like "What does the leadership team need to get better at?" and "Do you feel comfortable giving your boss negative feedback?".

Apple74
Toshiba

Compensation Culture Ratings vs Toshiba

Apple

72 / 100

Compensation Culture Ratings vs Toshiba
Winner by 7%

Toshiba

65 / 100

Apple rates % higher than Toshiba on Compensation Culture Ratings vs Toshiba Ratings based on looking at 4735 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "Are you satisfied with your stock/equity compensation?".

Apple72
Toshiba

Team Culture Ratings vs Toshiba

Apple

76 / 100

Team Culture Ratings vs Toshiba
Winner by 11%

Toshiba

65 / 100

Apple rates % higher than Toshiba on Team Culture Ratings vs Toshiba Ratings based on looking at 3994 ratings from employees of the two companies. Ratings come from the answers to questions like "Does Your Boss Hurt Your Company Culture?" and "Are your company's meetings effective?".

Apple76
Toshiba

Environment Culture Ratings vs Toshiba

Apple

71 / 100

Environment Culture Ratings vs Toshiba
Winner by 1%

Toshiba

70 / 100

Apple rates % higher than Toshiba on Environment Culture Ratings vs Toshiba Ratings based on looking at 4065 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your work environment positive or negative?" and "Does someone you work with closely, make you want to quit your job?".

Apple71
Toshiba

Sentiment Culture Ratings vs Toshiba

Apple

77 / 100

Sentiment Culture Ratings vs Toshiba
Winner by 1%

Toshiba

76 / 100

Apple rates % higher than Toshiba on Sentiment Culture Ratings vs Toshiba Ratings based on looking at 5254 ratings from employees of the two companies. Ratings come from the answers to questions like "How confident are you about the future success of your company?" and "How do your customers perceive your company?".

Apple77
Toshiba76