Apple Claimed Company

EMPLOYEE PARTICIPANTS: 3209

TOTAL RATINGS: 30563

Toshiba

EMPLOYEE PARTICIPANTS: 49

TOTAL RATINGS: 331

Apple vs Toshiba

Compare Apple versus Toshiba for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 3209 employees and customers of Apple and 49 employees and customers of Toshiba.

Apple

Apple's brand is ranked #5 in the list of Global Top 100 Brands, as rated by customers of Apple. Their current market cap is $2.11T.

Toshiba

Toshiba's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Toshiba. Their current market cap is $15.15B.

4.3/5

Product Quality

4.2/5

4/5

Pricing

3.9/5

4.2/5

Customer Service

4/5

NPS Score

65%	Promoters
18%	Passive
17%	Detractors

Net Promoter Score
Winner by 10

NPS Score

59%	Promoters
20%	Passive
21%	Detractors

See how Apple compares to its competitors

See how Toshiba compares to its competitors

Working at Apple vs Working at Toshiba

78 / 100

CEO Rating
Winner by 2%

Nobuaki Kurumatani

76 / 100

CEO Rating

Apple

Apple doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Toshiba

Employees at Toshiba rate their CEO, Nobuaki Kurumatani, 76/100. This score is 2% lower than the scores of Apple's CEO, Timothy Cook.

CEO Score 78

CEO Score

CEO Score 76

Overall Culture 73

Overall Culture

Overall Culture 70

eNPS

Gender Score 72

Gender Score

Gender Score 62

Diversity Score 72

Diversity Score

Diversity Score 70

Perk And Benefits 78

Perk And Benefits

Perk And Benefits 65

Professional Dev. 60

Professional Dev.

Professional Dev. 67

Overall Culture at Apple vs Toshiba

/ 100

Apple

Employees at Apple rate their Overall Culture a 73/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Overall Culture
Winner by 3%

/ 100

Toshiba

Employees at Toshiba rate their Overall Culture a /100.

Apple73
Toshiba

Employee Net Promoter Score at Apple vs Toshiba

eNPS

Apple

1114 Promoters 47%

508 Passives 22%

725 Detractors 31%

eNPS

Toshiba

14 Promoters 48%

6 Passives 21%

9 Detractors 31%

Employee Net Promoter Score
Winner by %

Apple16
Toshiba

Gender Score at Apple vs Toshiba

/ 100

Apple

Employees at Apple rate their Gender Score a 72/100, with Communications and Product as the two departments that rate their experience the highest.

Gender Score
Winner by 10%

/ 100

Toshiba

Employees at Toshiba rate their Gender Score a /100.

Apple72
Toshiba

Diversity Score at Apple vs Toshiba

/ 100

Apple

Employees at Apple rate their Diversity Score a 72/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Diversity Score
Winner by 2%

/ 100

Toshiba

Employees at Toshiba rate their Diversity Score a /100.

Apple72
Toshiba

Perk and Benefits Score at Apple vs Toshiba

/ 100

Apple

Employees at Apple rate their Perk and Benefits Score a 78/100, with Communications and Customer Success as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 13%

/ 100

Toshiba

Employees at Toshiba rate their Perk and Benefits Score a /100.

Apple79
Toshiba

Professional Development Score at Apple vs Toshiba

/ 100

Apple

Employees at Apple rate their Professional Development Score a 60/100, with Business Development and Design as the two departments that rate their experience the highest.

/ 100

Toshiba

Employees at Toshiba rate their Professional Development Score a /100.

Professional Development Score
Winner by 7%

Apple60
Toshiba

Leadership Culture Ratings vs Toshiba

Apple

74 / 100

Leadership Culture Ratings vs Toshiba
Winner by 1%

Toshiba

73 / 100

Apple rates % higher than Toshiba on Leadership Culture Ratings vs Toshiba Ratings based on looking at 7200 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's goals clear, and are you invested in them?" and "Does Your Boss Hurt Your Company Culture?".

Apple74
Toshiba

Compensation Culture Ratings vs Toshiba

Apple

72 / 100

Compensation Culture Ratings vs Toshiba
Winner by 7%

Toshiba

65 / 100

Apple rates % higher than Toshiba on Compensation Culture Ratings vs Toshiba Ratings based on looking at 4714 ratings from employees of the two companies. Ratings come from the answers to questions like "What is the best part about your compensation package?" and "Why do you feel undervalued and what would make you feel better about your compensation?".

Apple72
Toshiba

Team Culture Ratings vs Toshiba

Apple

75 / 100

Team Culture Ratings vs Toshiba
Winner by 10%

Toshiba

65 / 100

Apple rates % higher than Toshiba on Team Culture Ratings vs Toshiba Ratings based on looking at 3979 ratings from employees of the two companies. Ratings come from the answers to questions like "What are some of the best things about your team?" and "Do you look forward to interacting with your coworkers?".

Apple75
Toshiba

Environment Culture Ratings vs Toshiba

Apple

71 / 100

Environment Culture Ratings vs Toshiba
Winner by 1%

Toshiba

70 / 100

Apple rates % higher than Toshiba on Environment Culture Ratings vs Toshiba Ratings based on looking at 4053 ratings from employees of the two companies. Ratings come from the answers to questions like "Does someone you work with closely, make you want to quit your job?" and "Is your work environment positive or negative?".

Apple71
Toshiba

Sentiment Culture Ratings vs Toshiba

Apple

77 / 100

Sentiment Culture Ratings vs Toshiba
Winner by 1%

Toshiba

76 / 100

Apple rates % higher than Toshiba on Sentiment Culture Ratings vs Toshiba Ratings based on looking at 5215 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "Are you typically excited about going to work each day?".

Apple77
Toshiba