REI Brand Manager Salary | Comparably
REI Claimed Company
Cooperative, selling outdoor recreation gear, sporting goods, and clothing via some 143 retail stores in 36 states, catalogs, and the web. read more
EMPLOYEE
PARTICIPANTS
486
TOTAL
RATINGS
4645
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REI Brand Manager Salary

The average REI Brand Manager earns an estimated $111,991 annually, which includes an estimated base salary of $98,991 with a $13,000 bonus. REI's Brand Manager compensation is $13,376 more than the US average for a Brand Manager. Brand Manager salaries at REI can range from $86,000 - $148,500.

The Marketing Department at REI earns $17,701 more on average than the HR Department.

Last updated 2 months ago.

$18
$35k
$62k
$92k
$250k
$500k
$111,991
Average Compensation
$98,991
avg. base
$13,000
avg. bonus

Brand Manager Salaries at REI

Brand Managers earn $289 more than SEM Managers, and $8,395 less than Marketing Managers.

Director of Marketing
$201k*
Senior Marketing Manager
$158k*
Marketing Operations
$154k*
Marketing Manager
$120k*
SEM Manager
$112k*
Brand Manager
$109k*
Data Analyst
$95k*
Content Strategist
$91k*
$87k
Content Manager
$86k*
Copywriter
$81k*
Email Marketer
$77k*
SEO Specialist
$76k*
Community Manager
$75k*
Social Media Manager
$74k*
Marketing Associate
$68k*
Event Planner
$62k*
* estimated salary

Compensation at REI by Department

The Marketing Department averages $17,701 more than the HR Department, and $1,604 less than the Business Development Department

Business Development
$129,646 Avg. total comp.
+$2k
Marketing
$128,042 Avg. total comp.
HR
$110,341 Avg. total comp.
-$18k

Brand Manager Compensation by Gender (All Companies)

The average female Brand Manager at companies similar size to REI reported making $111,303, while the average male Brand Manager at similar sized companies reported making $117,246.

Brand Manager Compensation by Ethnicity (All Companies)

The average African American/Black Brand Manager at companies similar size to REI reported making $121,000, while the average Asian or Pacific Islander Brand Manager at similar sized companies reported making $108,541.

How Brand Managers at REI Rate Their Compensation

The majority of Brand Managers at REI believe they're not compensated fairly. 92% of Brand Managers at REI say they receive annual bonuses, and the majority (62%) are satisfied with their benefits. See more compensation ratings at REI

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