REI Competitors | Comparably
REI Claimed Company
Cooperative, selling outdoor recreation gear, sporting goods, and clothing via some 143 retail stores in 36 states, catalogs, and the web. read more
EMPLOYEE
PARTICIPANTS
497
TOTAL
RATINGS
4758
HR or Marketing? Claim Your Free Employer Account

REI Competitors

REI competitors include Patagonia, The North Face, DICK'S Sporting Goods, Big 5 Sporting Goods Corporation and Matador Resources Company. REI ranks 1st in Customer Service Score on Comparably vs its competitors. See below how REI compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
5th
eNPS Rank
3rd
Gender Rank
4th
Diversity Rank
4th
Product Quality
2nd
NPS Rank
2nd
Pricing Rank
2nd
Customer Service
1st

REI Competitors at a Glance

Product Quality Score Comparison

REI Ranks 2nd in Product Quality Score

693 Customers rate REI's Product Quality Score a 4.3/5, which ranks it 2nd against its competitors, below Patagonia.

  1. 1st
    Patagonia
    4.5 / 5
  2. 2nd
    REI
    4.3 / 5
  3. 3rd
    DICK'S Sporting Goods
    3.8 / 5
  4. 4th
    Big 5 Sporting Goods Corporation
    3.8 / 5
  5. 5th
    The North Face
    3.7 / 5
Product Quality Score Comparison
RankCompany Score
1Patagonia91
2REI87
3DICK'S Sporting Goods77
4Big 5 Sporting Goods Corporation76
5The North Face74
NPS Comparison

REI Ranks 2nd in Net Promoter Score

845 Customers rate REI's Net Promoter Score a 53, which ranks it 2nd against its competitors, below Patagonia. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend REI to a friend?”.

  1. 1st
    Patagonia
    59
  2. 2nd
    REI
    53
  3. 3rd
    DICK'S Sporting Goods
    32
  4. 4th
    The North Face
    15
  5. 5th
    Big 5 Sporting Goods Corporation
    -14
NPS Comparison
RankCompany Score
1Patagonia59
2REI53
3DICK'S Sporting Goods32
4The North Face15
5Big 5 Sporting Goods Corporation-14
Pricing Score Comparison

REI Ranks 2nd in Pricing Score

614 Customers rate REI's Pricing Score a 4.1/5, which ranks it 2nd against its competitors, below Patagonia.

  1. 1st
    Patagonia
    4.2 / 5
  2. 2nd
    REI
    4.1 / 5
  3. 3rd
    DICK'S Sporting Goods
    3.6 / 5
  4. 4th
    The North Face
    3.4 / 5
  5. 5th
    Big 5 Sporting Goods Corporation
    3.3 / 5
Pricing Score Comparison
RankCompany Score
1Patagonia85
2REI82
3DICK'S Sporting Goods72
4The North Face68
5Big 5 Sporting Goods Corporation66
Customer Service Comparison

REI Ranks 1st in Customer Service

584 Customers rate REI's Customer Service a 4.4/5, which ranks it 1st against its competitors.

  1. 1st
    REI
    4.4 / 5
  2. 2nd
    Patagonia
    4.3 / 5
  3. 3rd
    DICK'S Sporting Goods
    3.7 / 5
  4. 4th
    Big 5 Sporting Goods Corporation
    3.5 / 5
  5. 5th
    The North Face
    3.4 / 5
Customer Service Comparison
RankCompany Score
1REI88
2Patagonia87
3DICK'S Sporting Goods74
4Big 5 Sporting Goods Corporation71
5The North Face68
Overall Culture Score Comparison

REI Ranks 3rd in Overall Culture Score

497 Employees rate REI's Overall Culture a 63/100, which ranks it 3rd against its competitors, below Patagonia. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    The North Face
    70 / 100
  2. 2nd
    Patagonia
    70 / 100
  3. 3rd
    REI
    63 / 100
  4. 4th
    DICK'S Sporting Goods
    62 / 100
  5. 5th
    Big 5 Sporting Goods Corporation
    59 / 100
Overall Culture Score Comparison
RankCompany Score
1The North Face70
2Patagonia70
3REI63
4DICK'S Sporting Goods62
5Big 5 Sporting Goods Corporation59
eNPS Comparison

REI Ranks 3rd in Employee Net Promoter Score

430 Employees rate REI's Employee Net Promoter Score a -13, which ranks it 3rd against its competitors, below The North Face. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at REI to a friend?”.

  1. 1st
    Patagonia
    17
  2. 2nd
    The North Face
    -9
  3. 3rd
    REI
    -13
  4. 4th
    DICK'S Sporting Goods
    -18
  5. 5th
    Big 5 Sporting Goods Corporation
    -34
eNPS Comparison
RankCompany eNPS
1Patagonia17
2The North Face-9
3REI-13
4DICK'S Sporting Goods-18
5Big 5 Sporting Goods Corporation-34
Gender Score Comparison

REI Ranks 4th in Gender Score

43 Employees rate REI's Gender Score a 65/100, which ranks it 4th against its competitors, below Big 5 Sporting Goods Corporation. The Gender Score tracks how positively women rate their experience at REI.

  1. 1st
    The North Face
    77 / 100
  2. 2nd
    DICK'S Sporting Goods
    67 / 100
  3. 3rd
    Big 5 Sporting Goods Corporation
    66 / 100
  4. 4th
    REI
    65 / 100
Gender Score Comparison
RankCompany Score
1The North Face77
2DICK'S Sporting Goods67
3Big 5 Sporting Goods Corporation66
4REI65
Diversity Score Comparison

REI Ranks 4th in Diversity Score

23 Employees rate REI's Diversity Score a 69/100, which ranks it 4th against its competitors, below The North Face. The Diversity Score tracks how positively diverse employees rate their experience at REI.

  1. 1st
    Big 5 Sporting Goods Corporation
    77 / 100
  2. 2nd
    Patagonia
    75 / 100
  3. 3rd
    The North Face
    71 / 100
  4. 4th
    REI
    69 / 100
  5. 5th
    DICK'S Sporting Goods
    61 / 100
Diversity Score Comparison
RankCompany Score
1Big 5 Sporting Goods Corporation77
2Patagonia75
3The North Face71
4REI69
5DICK'S Sporting Goods61
×
Rate your company