REI Mission, Vision & Values
REI Mission Statement
At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products—and the trails, slopes and waterways where we play.
REI Vision Statement
REI's core purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. As a cooperative, everyone in the company and custom- ers, producers and suppliers, are invited in to the mission of REI and asked to play a part in creating the unique REI experience.
REI Values
No one has added REI's values yet.
REI Employee Alignment
REI's mission, vision & values motivate 67% of REI employees. Besides getting paid, the “company mission” is the most important thing about their work for 10% of employees at REI. 14% of employees say that the main reason they stay at REI is because of the REI company mission. When asked to whom they feel the most loyal at work, 25% of employees said REI's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
