REI Content Strategist Salary | Comparably
REI Claimed Company
Cooperative, selling outdoor recreation gear, sporting goods, and clothing via some 143 retail stores in 36 states, catalogs, and the web. read more
EMPLOYEE
PARTICIPANTS
486
TOTAL
RATINGS
4645
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REI Content Strategist Salary

The average REI Content Strategist earns an estimated $97,356 annually, which includes an estimated base salary of $86,856 with a $10,500 bonus. REI's Content Strategist compensation is $22,471 more than the US average for a Content Strategist. Content Strategist salaries at REI can range from $60,000 - $148,000.

The Marketing Department at REI earns $17,701 more on average than the HR Department.

Last updated 2 months ago.

$30k
$44k
$58k
$72k
$115k
$160k
$200k
$97,356
Average Compensation
$86,856
avg. base
$10,500
avg. bonus

Content Strategist Salaries at REI

Content Strategists earn $2,776 more than Data Analysts, and $12,043 less than Brand Managers.

Director of Marketing
$201k*
Senior Marketing Manager
$158k*
Marketing Operations
$154k*
Marketing Manager
$120k*
SEM Manager
$112k*
Brand Manager
$109k*
Data Analyst
$95k*
Content Strategist
$91k*
$87k
Content Manager
$86k*
Copywriter
$81k*
Email Marketer
$77k*
SEO Specialist
$76k*
Community Manager
$75k*
Social Media Manager
$74k*
Marketing Associate
$68k*
Event Planner
$62k*
* estimated salary

Compensation at REI by Department

The Marketing Department averages $17,701 more than the HR Department, and $1,604 less than the Business Development Department

Business Development
$129,646 Avg. total comp.
+$2k
Marketing
$128,042 Avg. total comp.
HR
$110,341 Avg. total comp.
-$18k

Content Strategist Compensation by Gender (All Companies)

The average female Content Strategist at companies similar size to REI reported making $104,773, while the average male Content Strategist at similar sized companies reported making $101,238.

Content Strategist Compensation by Ethnicity (All Companies)

The average African American/Black Content Strategist at companies similar size to REI reported making $109,750, while the average Hispanic or Latino Content Strategist at similar sized companies reported making $96,571.

How Content Strategists at REI Rate Their Compensation

The majority of Content Strategists at REI believe they're not compensated fairly. 92% of Content Strategists at REI say they receive annual bonuses, and the majority (62%) are satisfied with their benefits. See more compensation ratings at REI

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