REI VP of Brand Strategy Salary | Comparably
Comparably
REI Claimed Company
Cooperative, selling outdoor recreation gear, sporting goods, and clothing via some 143 retail stores in 36 states, catalogs, and the web. read more
EMPLOYEE
PARTICIPANTS
497
TOTAL
RATINGS
4758
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REI VP of Brand Strategy Salary

The average REI VP of Brand Strategy earns an estimated $247,902 annually, which includes an estimated base salary of $195,402 with a $52,500 bonus. REI's VP of Brand Strategy compensation is $57,517 more than the US average for a VP of Brand Strategy. VP of Brand Strategy salaries at REI can range from $170,000 - $260,000.

The Marketing Department at REI earns $17,701 more on average than the HR Department.

Last updated 17 days ago.

$55k
$100k
$149k
$200k
$658k
$247,902
Average Compensation
$195,402
avg. base
$52,500
avg. bonus

VP of Brand Strategy Salaries at REI

VPs of Brand Strategy earn $47,070 more than Directors of Marketing.

Director of Marketing
$201k*
Senior Marketing Manager
$158k*
Marketing Operations
$154k*
Marketing Manager
$120k*
SEM Manager
$112k*
Brand Manager
$109k*
Data Analyst
$95k*
Content Strategist
$91k*
Editor
$87k
Content Manager
$86k*
Business Analyst
$85k
Copywriter
$81k*
Email Marketer
$77k*
SEO Specialist
$76k*
Community Manager
$75k*
Social Media Manager
$74k*
Marketing Associate
$68k*
Event Planner
$62k*
* estimated salary

Compensation at REI by Department

The Marketing Department averages $17,701 more than the HR Department, and $1,604 less than the Business Development Department

Business Development
$129,646 Avg. total comp.
+$2k
Marketing
$128,042 Avg. total comp.
HR
$110,341 Avg. total comp.
-$18k

VP of Brand Strategy Compensation by Gender (All Companies)

The average female VP of Brand Strategy at companies similar size to REI reported making $239,000, while the average male VP of Brand Strategy at similar sized companies reported making $240,000.

How VPs of Brand Strategy at REI Rate Their Compensation

The majority of VPs of Brand Strategy at REI believe they're not compensated fairly. 93% of VPs of Brand Strategy at REI say they receive annual bonuses, and the majority (61%) are satisfied with their benefits. See more compensation ratings at REI

Do you believe you're paid fairly?
48% Yes
48
Does your company give annual bonuses?
93% Yes
93
Are you satisfied with your Benefits?
61% Yes
61

See REI VP of Brand Strategy Salaries by City

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