REI VP of Marketing Salaries in Boulder | Comparably
Comparably
REI Claimed Company
Cooperative, selling outdoor recreation gear, sporting goods, and clothing via some 143 retail stores in 36 states, catalogs, and the web. read more
EMPLOYEE
PARTICIPANTS
497
TOTAL
RATINGS
4758
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REI VP of Marketing Salaries in Boulder

The average REI VP of Marketing in Boulder earns an estimated $250,307 annually, which includes an estimated base salary of $196,524 with a $53,783 bonus. REI's VP of Marketing compensation is $34,717 more than the US average for a VP of Marketing. VP of Marketing salaries at REI in Boulder can range from $145,000 - $650,000.

In Boulder, The Marketing Department at REI earns $2,835 more on average than the IT Department.

Last updated 18 days ago.

$50k
$105k
$157k
$210k
$358k
$515k
$650k
$250,307
Average Compensation
$196,524
avg. base
$53,783
avg. bonus

VP of Marketing Salaries at REI

In Boulder, VPs of Marketing earn $97,217 more than Directors of Marketing.

Director of Marketing
$153k*
Senior Marketing Manager
$151k*
Content Strategist
$133k*
Brand Manager
$112k*
Marketing Operations
$111k*
Marketing Manager
$100k*
Data Analyst
$99k*
Event Planner
$93k*
Editor
$87k
Business Analyst
$85k
SEM Manager
$84k*
Content Manager
$84k*
Email Marketer
$77k*
Social Media Manager
$77k*
Marketing Associate
$76k*
SEO Specialist
$76k*
Community Manager
$75k*
Copywriter
$66k*
* estimated salary

Compensation at REI by Department

In Boulder, The Marketing Department averages $2,835 more than the IT Department, and $10,876 less than the HR Department

HR
$111,464 Avg. total comp.
+$11k
Marketing
$100,588 Avg. total comp.
IT
$97,753 Avg. total comp.
-$3k

VP of Marketing Compensation by Gender (All Companies)

The average female VP of Marketing at companies similar size to REI reported making $230,142, while the average male VP of Marketing at similar sized companies reported making $278,882.

VP of Marketing Compensation by Ethnicity (All Companies)

The average Hispanic or Latino VP of Marketing at companies similar size to REI reported making $306,667, while the average African American/Black VP of Marketing at similar sized companies reported making $220,000.

How VPs of Marketing at REI Rate Their Compensation

The majority of VPs of Marketing at REI believe they're not compensated fairly. 93% of VPs of Marketing at REI say they receive annual bonuses, and the majority (61%) are satisfied with their benefits. See more compensation ratings at REI

Do you believe you're paid fairly?
48% Yes
48
Does your company give annual bonuses?
93% Yes
93
Are you satisfied with your Benefits?
61% Yes
61

See REI VP of Marketing Salaries in Other Cities

VP of Marketing Salaries at Similar Size Companies in Boulder

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