As the pioneer of clothing rental, we built a more sustainable business model for fashion by encouraging customers to buy less and wear more. We believed that the most significant way to power change within the industry was to ultimately reduce clothing production, given it accounts for 70% of the fashion industry's emissions. But, until recently, we had never quantified our impact.
To learn more, click below for a full list of key methodology and findings from our first ever Life Cycle Analysis:
https://www.linkedin.com/pulse/rtr-commissions-first-comprehensive-study-clothing-rental-/?trackingId=07iFTrvBn5oSrq3JKJMU4g%3D%3D