ShopperTrak Mission, Vision & Values
ShopperTrak Mission Statement
Since the vision doesn’t need to be the mission statement itself, it can focus on a more immediate need, such as preparing for a selling event. It should, however, still be part of the overall roadmap and consistent with the overall mission. And effectively communicating that vision provides a greater understanding of each associate’s role along that journey. It is not enough to just tell an associate to do something, whether it’s face-to-face or via memo, email or text message.
ShopperTrak Vision Statement
“Hit a home run” or “sell more stuff” isn’t a vision — it’s a task, and a very broad one at that. It doesn’t speak to purpose or the organization’s mission and goals. Establishing the vision helps provide a roadmap indicating where the organization is headed and how it’s going to get there (together).
