Robert D. Weisbord — Chief Revenue Officer at Sinclair Broadcast Group | Comparably
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair read more
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118
TOTAL
RATINGS
1258
Robert D. Weisbord — Chief Revenue Officer at Sinclair Broadcast Group

Robert D. Weisbord — Chief Revenue Officer at Sinclair Broadcast Group

Executive Bio

Mr. Robert D. Weisbord, also known as Rob, has been Chief Revenue Officer at Sinclair Broadcast Group Inc. since January 1, 2018. Mr. Weisbord has served as Senior Vice President of Sinclair Broadcast Group Inc. since June 2017 and as Chief Operating Officer of Sinclair Digital Group since January 2014. As COO, Mr. Weisbord was responsible for all web/mobile app/social media creation, interaction of the unit with news and television station platforms, revenue generation, and exploring strategic partnerships and potential related acquisitions, as well as oversight for Compulse, Sinclair's digital agency. Mr. Weisbord served as Vice President at Sinclair Broadcast Group Inc. Mr. Weisbord served as Head of Digital Interactive Business Unit at Sinclair Broadcast Group Inc., since January 2014. He served as Vice President of New Media at Sinclair Broadcast Group Inc. from June 2010 to January 2014. Prior to that, he served as Director of Digital Interactive Marketing at Sinclair Broadcast Group Inc. from November 2009 to since June 2010. He began his broadcasting career in the radio industry with Family Group Broadcasting in 1985. He made the switch to the television industry in 1989 when he went to work for New World Communication's television property WTVT-TV in Tampa, Fl. Mr. Weisbord joined Sinclair Broadcast Group in 1997 and served in various positions including Director of Sales and General Manager for Sinclair Broadcast Group's Las Vegas duopoly of KVMY-TV and KVCW-TV and subsequently as Regional Group Manager. Since 1993, he was National Sales Manager for WTVT-TV in Tampa, Florida. For two years, he has split his time between his Group Manager responsibilities and assisting Sinclair Broadcast Group Inc. on the integration of digital marketing with a 3 Screen Approach to Customer Solutions. He has been a Director of ZypMedia, Inc. since June 18, 2015. He serves as Director of AlertID. Mr. Weisbord holds a Bachelor of Science degree in Business Management and Masters in Business Administration from the University of Tampa.

Chief Revenue Officer Impact on Sales Department's Culture

Robert D. Weisbord holds the highest position within the Sales department at Sinclair Broadcast Group — Chief Revenue Officer, and therefore has influence on the culture of the Sales department.

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Executive Team Culture Ratings from Sinclair Broadcast Group Employees

BOTTOM
15%
Sinclair Broadcast Group's Executive Team scores in the Bottom 15%
of similar sized companies on Comparably
Who ranks the Executive Team the highest?
Experience - Over 10 Years 68/100
Tenure - 2 to 5 Years 66/100
Ethnicity - Caucasian 61/100
Who ranks the Executive Team the lowest?
Department - Communications 18/100
Ethnicity - Other 28/100
Experience - 1 to 3 Years 38/100

Sinclair Broadcast Group's Executive Team at a Glance

Based on 74 ratings, Sinclair Broadcast Group's employees are less satisfied with their Executive Team and give them a ā€œDā€ or 52/100. On average, Men provided higher ratings for their Executive Team compared to Women.

Sinclair Broadcast Group's Executive Team ranks in the Bottom 15% of other companies in Washington, DC and Bottom 15% of other companies on Comparably that also have 5,001-10,000 Employees.

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