Superdry Mission, Vision & Values | Comparably
To innovate, to lead, to enhance, to provide best-value products and services to global customers.To make a difference through our branding to stay ahead of fashion trends, market changes and the latest technology.To enhance the quality of life for our business partners,customers and employees. read more
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Superdry Mission, Vision & Values

Superdry Mission Statement

To innovate, to lead, to enhance, to provide best-value products and services to global customers.To make a difference through our branding to stay ahead of fashion trends, market changes and the latest technology.To enhance the quality of life for our business partners,customers and employees.

Superdry Vision Statement

Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling.

Superdry Values

  • Quality
  • Fashion
  • Lifestyle
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