We're on a quest to bring the fun side of beauty to all—constantly delighting our guests with All Things Beauty, All in One Place™ while offering rewarding careers for our passionate, beauty-loving associates. Every day we use the power of beauty to bring to life the possibilities that lie within each of us – inspiring every guest and enabling each associate to build a fulfilling career.
To be the most-loved beauty destination of our guests and the most-admired retailer by our Ulta Beauty associates, communities, partners and investors.
Ulta Beauty's mission, vision & values motivate 75% of Ulta Beauty employees. Besides getting paid, the “company mission” is the most important thing about their work for 10% of employees at Ulta Beauty. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.