Ulta Beauty Mission, Vision & Values | Comparably
Ulta Beauty Claimed Company
The premier beauty destination for cosmetics, fragrance, skin care products, hair care products, and salon services. read more
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Ulta Beauty Mission, Vision & Values

Ulta Beauty Mission Statement

We're on a quest to bring the fun side of beauty to all—constantly delighting our guests with All Things Beauty, All in One Place™ while offering rewarding careers for our passionate, beauty-loving associates. Every day we use the power of beauty to bring to life the possibilities that lie within each of us – inspiring every guest and enabling each associate to build a fulfilling career.

Ulta Beauty Vision Statement

To be the most-loved beauty destination of our guests and the most-admired retailer by our Ulta Beauty associates, communities, partners and investors.

Ulta Beauty Values

  • Give Now Experiences
  • Win Together
  • Improve Always
  • Do what's right
  • Love what you do own what you do
  • champion diversity

Ulta Beauty Employee Alignment

Ulta Beauty's mission, vision & values motivate 75% of Ulta Beauty employees. Besides getting paid, the “company mission” is the most important thing about their work for 10% of employees at Ulta Beauty. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

AnswerPercent
Yes90%
No10%
Are you proud to be a part of your company?
AnswerPercent
Yes75%
No25%
Are you motivated by your company's mission, vision, & values?
AnswerPercent
Very Important25%
Important25%
Neutral25%
Less Important0%
Not Important25%
How important was your Company's mission while job searching?
AnswerPercent
Yes63%
No37%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Career Advancement Opportunities0%
Work Life Balance60%
Company Mission10%
Healthcare & Benefits20%
Culture & Environment10%
Besides your Salary, what's most important to you about work?
AnswerPercent
Boss or Manager33%
Coworkers0%
Direct Reports34%
Company Mission/Vision0%
No One33%
To whom do you feel most loyal at work?
AnswerPercent
Company Mission0%
Comp & Benefits50%
Co-Workers20%
Comfort & Familiarity20%
Career Advancement Opportunities10%
What's the main reason you stay at your current company?
AnswerPercent
Transparency & Integrity34%
Teamwork & Winning33%
Speed & Innovation0%
Fun & Passionate33%
Diversity & Inclusion0%
Which of the following set of Company Values is most meaningful to you?

Ulta Beauty Culture at a Glance

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