Ulta Beauty Competitors | Comparably
Ulta Beauty Claimed Company
The premier beauty destination for cosmetics, fragrance, skin care products, hair care products, and salon services. read more
EMPLOYEE
PARTICIPANTS
1409
TOTAL
RATINGS
11661
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Ulta Beauty Competitors

Ulta Beauty competitors include SEPHORA, Birchbox, Nordstrom, JD.com and Sally Beauty. Ulta Beauty ranks 3rd in CEO Score on Comparably vs its competitors. See below how Ulta Beauty compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
3rd
eNPS Rank
3rd
Gender Rank
4th
Diversity Rank
3rd
Product Quality
5th
NPS Rank
3rd
Pricing Rank
5th
Customer Service
5th

See Ulta Beauty Culture vs Competitors:

Ulta Beauty Competitors
RankCompanyScore
1SEPHORA72
2Birchbox68
3Nordstrom66
4Ulta Beauty64
5JD.com63
6Sally Beauty49

Ulta Beauty Competitors at a Glance

Product Quality Score Comparison

Ulta Beauty Ranks 5th in Product Quality Score

1360 Customers rate Ulta Beauty's Product Quality Score a 3.4/5, which ranks it 5th against its competitors, below Sally Beauty.

  1. 1st
    SEPHORA
    4.1 / 5
  2. 2nd
    Nordstrom
    3.8 / 5
  3. 3rd
    JD.com
    3.8 / 5
  4. 4th
    Sally Beauty
    3.5 / 5
  5. 5th
    Ulta Beauty
    3.4 / 5
  6. 6th
    Birchbox
    3.1 / 5
Product Quality Score Comparison
RankCompany Score
1SEPHORA82
2Nordstrom77
3JD.com76
4Sally Beauty70
5Ulta Beauty69
6Birchbox63
NPS Comparison

Ulta Beauty Ranks 3rd in Net Promoter Score

1562 Customers rate Ulta Beauty's Net Promoter Score a 10, which ranks it 3rd against its competitors, below Nordstrom. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Ulta Beauty to a friend?”.

  1. 1st
    SEPHORA
    35
  2. 2nd
    Nordstrom
    20
  3. 3rd
    Ulta Beauty
    10
  4. 4th
    JD.com
    0
  5. 5th
    Sally Beauty
    -3
  6. 6th
    Birchbox
    -22
NPS Comparison
RankCompany Score
1SEPHORA35
2Nordstrom20
3Ulta Beauty10
4JD.com0
5Sally Beauty-3
6Birchbox-22
Pricing Score Comparison

Ulta Beauty Ranks 5th in Pricing Score

1198 Customers rate Ulta Beauty's Pricing Score a 3.3/5, which ranks it 5th against its competitors, below Sally Beauty.

  1. 1st
    SEPHORA
    3.8 / 5
  2. 2nd
    Nordstrom
    3.6 / 5
  3. 3rd
    JD.com
    3.6 / 5
  4. 4th
    Sally Beauty
    3.3 / 5
  5. 5th
    Ulta Beauty
    3.3 / 5
  6. 6th
    Birchbox
    2.7 / 5
Pricing Score Comparison
RankCompany Score
1SEPHORA76
2Nordstrom73
3JD.com73
4Sally Beauty67
5Ulta Beauty66
6Birchbox55
Customer Service Comparison

Ulta Beauty Ranks 5th in Customer Service

1142 Customers rate Ulta Beauty's Customer Service a 3.1/5, which ranks it 5th against its competitors, below Sally Beauty.

  1. 1st
    JD.com
    4.5 / 5
  2. 2nd
    SEPHORA
    3.9 / 5
  3. 3rd
    Nordstrom
    3.7 / 5
  4. 4th
    Sally Beauty
    3.2 / 5
  5. 5th
    Ulta Beauty
    3.1 / 5
  6. 6th
    Birchbox
    2.7 / 5
Customer Service Comparison
RankCompany Score
1JD.com90
2SEPHORA79
3Nordstrom74
4Sally Beauty65
5Ulta Beauty63
6Birchbox54
Overall Culture Score Comparison

Ulta Beauty Ranks 4th in Overall Culture Score

1409 Employees rate Ulta Beauty's Overall Culture a 64/100, which ranks it 4th against its competitors, below Nordstrom. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    SEPHORA
    72 / 100
  2. 2nd
    Birchbox
    68 / 100
  3. 3rd
    Nordstrom
    66 / 100
  4. 4th
    Ulta Beauty
    64 / 100
  5. 5th
    JD.com
    63 / 100
  6. 6th
    Sally Beauty
    49 / 100
Overall Culture Score Comparison
RankCompany Score
1SEPHORA72
2Birchbox68
3Nordstrom66
4Ulta Beauty64
5JD.com63
6Sally Beauty49
eNPS Comparison

Ulta Beauty Ranks 3rd in Employee Net Promoter Score

1199 Employees rate Ulta Beauty's Employee Net Promoter Score a -18, which ranks it 3rd against its competitors, below Nordstrom. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Ulta Beauty to a friend?”.

  1. 1st
    SEPHORA
    2
  2. 2nd
    Nordstrom
    -5
  3. 3rd
    Ulta Beauty
    -18
  4. 4th
    Birchbox
    -25
  5. 5th
    JD.com
    -50
  6. 6th
    Sally Beauty
    -57
eNPS Comparison
RankCompany eNPS
1SEPHORA2
2Nordstrom-5
3Ulta Beauty-18
4Birchbox-25
5JD.com-50
6Sally Beauty-57
Gender Score Comparison

Ulta Beauty Ranks 4th in Gender Score

199 Employees rate Ulta Beauty's Gender Score a 66/100, which ranks it 4th against its competitors, below Nordstrom. The Gender Score tracks how positively women rate their experience at Ulta Beauty.

  1. 1st
    Birchbox
    77 / 100
  2. 2nd
    SEPHORA
    75 / 100
  3. 3rd
    Nordstrom
    69 / 100
  4. 4th
    Ulta Beauty
    66 / 100
  5. 5th
    Sally Beauty
    54 / 100
Gender Score Comparison
RankCompany Score
1Birchbox77
2SEPHORA75
3Nordstrom69
4Ulta Beauty66
5Sally Beauty54
Diversity Score Comparison

Ulta Beauty Ranks 3rd in Diversity Score

88 Employees rate Ulta Beauty's Diversity Score a 64/100, which ranks it 3rd against its competitors, below Nordstrom. The Diversity Score tracks how positively diverse employees rate their experience at Ulta Beauty.

  1. 1st
    SEPHORA
    73 / 100
  2. 2nd
    Nordstrom
    69 / 100
  3. 3rd
    Ulta Beauty
    64 / 100
  4. 4th
    Sally Beauty
    52 / 100
Diversity Score Comparison
RankCompany Score
1SEPHORA73
2Nordstrom69
3Ulta Beauty64
4Sally Beauty52
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