WHSmith competitors include Tesco, Waterstones and Ryman. WHSmith ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how WHSmith compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.


22 Employees at WHSmith rate a 46 out of 100, which ranks them 2nd below Tesco's CEO,David Lewis. Last rating was months ago.
31 Customers rate WHSmith's Product Quality Score a 3.9/5, which ranks it 2nd against its competitors, below Waterstones.
41 Customers rate WHSmith's Net Promoter Score a 2, which ranks it 2nd against its competitors, below Tesco. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend WHSmith to a friend?”.
31 Customers rate WHSmith's Pricing Score a 3.4/5, which ranks it 2nd against its competitors, below Waterstones.
30 Customers rate WHSmith's Customer Service a 3.7/5, which ranks it 2nd against its competitors, below Waterstones.
30 Employees rate WHSmith's Overall Culture a 63/100, which ranks it 1st against its competitors. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.
23 Employees rate WHSmith's Employee Net Promoter Score a -35, which ranks it 2nd against its competitors, below Tesco. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at WHSmith to a friend?”.
3 Employees rate WHSmith's Gender Score a 69/100, which ranks it 1st against its competitors. The Gender Score tracks how positively women rate their experience at WHSmith.
