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Anonymously Rate Your Experience & Make Work BetterxAd, Inc employees are -56% more likely to recommend xAd, Inc as a great place to work
| 11% | Promoters |
|---|---|
| 22% | Passives |
| 67% | Detractors |
Working at xAd, Inc is rated below average by 13 employees, across various culture dimensions. xAd, Inc employees rate Perks And Benefits highest among all categories, and think that Leadership and Manager have the most room for improvement, putting xAd, Inc’s culture in the Bottom 25% compared to similar sized companies on Comparably and in the Bottom 30% compared to other companies in New York. See below in detail how working at xAd, Inc was rated by employees.
Overall Company Culture at xAd, Inc is rated D+
Last updated months ago
xAd, Inc ranks in the Bottom 25% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score
Out of 11 xAd, Inc employee reviews, 50% were positive. The remaining 50% were constructive reviews with the goal of helping xAd, Inc improve their work culture.
| Positive Reviews | 50% |
|---|---|
| Constructive Feedback | 50% |
What did you like most about the interview process?The people were friendly and the questions were relevant to the role
What are some of the best things about your team?Meeting people that I like
What is the best part about your compensation package?The pay is very competitive. But it rots your soul.
What's going wrong and how can it be improved?We track data about people that they don't know about
What needs to change to make the company culture better?Less creepy data tracking of people
What does the leadership team need to get better at?Being ethical and knowing when to stop.
xAd, Inc was founded in 2009 and its current CEO is Dipanshu Sharma. Since its inception 17 years ago, xAd, Inc has grown to 350 employees.
xAd enables real-time, location-based mobile marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalized messages to the right people they want to reach, based on the real places they visit every day through the most scalable and precise mobile marketing platform on the planet. Each month, xAd's patented location platform helps marketers reach over 300 million people globally with the ability to reach users at nearly 100 million unique points of interest. With xAd, marketers can say goodbye to assumptive marketing and reach the right people at real places in real-time with precision, relevance and confidence. Learn more: www.xad.com
To be one of the top leading regional companies known for services, trust and innovative solutions in Telecom, IT Networks and Security Solutions
| Headquarter | One World Trade Center New York City, NY 10007 United States of America |
|---|---|
| Website | www.xad.com/ |
| Founding Date | 2009 |
| Tel | 1-888-234-7893 |
| Company Status | Private |
| Jobs | www.xad.com/careers/ |
| Social Sites |

xAd, Inc has 350 employees. 13 employees at xAd, Inc have reviewed xAd, Inc across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 13 xAd, Inc employees give their leadership a grade of F, or Bottom 5% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at xAd, Inc are pleased with their total compensation at xAd, Inc, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at xAd, Inc are generally satisfied with their team. 13 Participants grade the quality of their coworkers a C+. The majority believe the meetings at xAd, Inc are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at xAd, Inc believe the environment at xAd, Inc is positive. Most Participants believe the pace of work at xAd, Inc is extremely fast. About 40% of the employees at xAd, Inc work 8 hours or less, while 10% of them have an extremely long day - longer than twelve hours.
Overall, the employees at xAd, Inc are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining xAd, Inc is that the company was somewhat prepared on their first day. xAd, Inc employees concluded that their overall onboarding experience was negative. 50% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At xAd, Inc 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of xAd, Inc's KPIs and OKRs is essential for its success. Out of 4 xAd, Inc employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Dipanshu’s approval rate is lower compared to CEOs at similar sized companies, putting Dipanshu in the Bottom 15% of all CEOs of similar-sized companies on Comparably, and in the Bottom 15% compared to CEOs of all other companies in New York. Dipanshu Sharma’s employees rank xAd, Inc in the Top 5% for Perks And Benefits, in the Top 20% for Compensation, and in the Top 25% for Professional Development. Sharma is generally unpopular with xAd, Inc employees, but ranks especially low with employees with 3 to 6 Years experience, and by Caucasian employees and employees with the company for 1 to 2 Years. However, employees in the Business Development department have a slightly more favorable view of the CEO.
The xAd, Inc Executive Team is rated a “D-” and led by CEO Dipanshu Sharma and Managing Director Catherine Fanone
Dipanshu Sharma CEO / President
Dipanshu Sharma serves as the CEO / President of xAd, Inc.
Catherine Fanone Managing Director
Catherine Fanone serves as the Managing Director of xAd, Inc. Catherine started at xAd, Inc in January of 2017.... read more
How much do people at xAd, Inc get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at xAd, Inc is $119,229, or $57 per hour, while the estimated median salary is $126,305, or $60 per hour.
At xAd, Inc, the highest paid job is a General Counsel at $250,240 annually and the lowest is an Admin Assistant at $53,418 annually. Average xAd, Inc salaries by department include: Sales at $231,984, Product at $138,262, Business Development at $135,771, and Marketing at $138,743. Half of xAd, Inc salaries are above $126,305.
11 employees at xAd, Inc rank their Compensation in the Top 20% of similar sized companies in the US (based on 39 ratings) while 10 employees at xAd, Inc rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 11 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $77k | $77k | 1st Percentile |
17th Percentile $102k | $102k | 17th Percentile |
33rd Percentile $120k | $120k | 33rd Percentile |
50th Percentile $190k | $190k | 50th Percentile |
67th Percentile $245k | $245k | 67th Percentile |
83rd Percentile $268k | $268k | 83rd Percentile |
100th Percentile $338k | $338k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at xAd, Inc across various culture dimensions.
xAd, Inc's PTO and Vacation policy typically gives 0-10 days off a year with 0% of employees expected to be work free while out of office. Paid Time Off is xAd, Inc's most important benefit besides Healthcare when ranked by employees, with 100% of employees saying it is the most important benefit. xAd, Inc's benefits and PTO Package averages to represent a $500 -$1000 cash value per month.

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In 2019, xAd, Inc applied for 27 H1B visas. Of the work permits applied for, 81% were approved.
xAd, Inc has a total of 350 employees
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Candidates By Department
All Industries | 44% | |
|---|---|---|
Business Development | 22% | |
Marketing | 22% | |
Design | 11% |
Candidates By Location
New York City | 67% | |
|---|---|---|
San Francisco | 22% | |
Denver | 11% |
What is xAd, Inc address?
xAd, Inc location is at One World Trade Center
Who is the CEO of xAd, Inc?
xAd, Inc CEO is Dipanshu Sharma, their score by employees is 57
What is xAd, Inc eNPS?
The eNPS for xAd, Inc is -56
What is the salary for Engineering Manager in xAd, Inc?
Engineering Manager average salary in the US is 149k
What are the salaries in the Sales in xAd, Inc?
The average salaries for Sales in xAd, Inc is 232k