xAd, Inc Culture | Comparably
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xAd, Inc Claimed Company
xAd enables real-time, location-based mobile marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalized messages to the right people they want to reach, based on the real places they visit every day through the most scalable and precise mobile marketing platform on the planet. Each month, xAd's patented location platform helps marketers reach over 300 million people globally with the ability to reach users at nearly 100 million unique points of interest. With xAd, marketers can say goodbye to assumptive marketing and reach the right people at real places in real-time with precision, relevance and confidence. Learn more: www.xad.com read more
EMPLOYEE
PARTICIPANTS
13
TOTAL
RATINGS
240

xAd, Inc Company Culture

xAd, Inc Culture

This score is derived from employee ratings & reviews
2.8/5
xAd, Inc's Overall Culture is rated D+

Top Rated Culture Dimensions

xAd, Inc CEO

Bottom 15%Bottom 15% of Similar Size Companies on Comparably
Dipanshu Sharma xAd, Inc's CEO
Dipanshu Sharma
57 /100

Diversity at xAd, Inc

Women at xAd, Inc

xAd, Inc eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Bottom 15%Bottom 15% of Similar Size Companies on Comparably

Recommend to a Friend?

-56

xAd, Inc employees are -56% more likely to recommend xAd, Inc as a great place to work

11%Promoters
22%Passives
67%Detractors

Working at xAd, Inc

Working at xAd, Inc is rated below average by 13 employees, across various culture dimensions. xAd, Inc employees rate Perks And Benefits highest among all categories, and think that Leadership and Manager have the most room for improvement, putting xAd, Inc’s culture in the Bottom 25% compared to similar sized companies on Comparably and in the Bottom 30% compared to other companies in New York. See below in detail how working at xAd, Inc was rated by employees.

Overall Company Culture at xAd, Inc

D+

Overall Company Culture at xAd, Inc is rated D+

Last updated months ago

Bottom
25%

xAd, Inc ranks in the Bottom 25% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 13 Employees

View Results
0
20
40
60
80
100
Business Dev
76
Business Dev76

xAd, Inc Employee Reviews

Out of 11 xAd, Inc employee reviews, 50% were positive. The remaining 50% were constructive reviews with the goal of helping xAd, Inc improve their work culture.

50%
50%
Positive Reviews50%
Constructive Feedback50%

Positive Reviews From xAd, Inc Employees

  • What did you like most about the interview process?
    The people were friendly and the questions were relevant to the role
  • What are some of the best things about your team?
    Meeting people that I like
  • What is the best part about your compensation package?
    The pay is very competitive. But it rots your soul.

Constructive Feedback From xAd, Inc Employees

  • What's going wrong and how can it be improved?
    We track data about people that they don't know about
  • What needs to change to make the company culture better?
    Less creepy data tracking of people
  • What does the leadership team need to get better at?
    Being ethical and knowing when to stop.

xAd, Inc Company Information

xAd, Inc Company Overview

xAd, Inc was founded in 2009 and its current CEO is Dipanshu Sharma. Since its inception 17 years ago, xAd, Inc has grown to 350 employees.

xAd, Inc Mission, Vision & Values

xAd, Inc Mission Statement

xAd enables real-time, location-based mobile marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalized messages to the right people they want to reach, based on the real places they visit every day through the most scalable and precise mobile marketing platform on the planet. Each month, xAd's patented location platform helps marketers reach over 300 million people globally with the ability to reach users at nearly 100 million unique points of interest. With xAd, marketers can say goodbye to assumptive marketing and reach the right people at real places in real-time with precision, relevance and confidence. Learn more: www.xad.com

xAd, Inc Vision Statement

To be one of the top leading regional companies known for services, trust and innovative solutions in Telecom, IT Networks and Security Solutions

xAd, Inc Values

  • Excellence/Quality
  • Employee Focus
  • Teamwork
  • Integrity
  • Stewardship
  • Communication
HeadquarterOne World Trade Center
New York City, NY 10007
United States of America
Websitewww.xad.com/
Founding Date2009
Tel1-888-234-7893
Company StatusPrivate
Jobswww.xad.com/careers/
Social Sites
  • Culture Video

xAd, Inc Employees

xAd, Inc has 350 employees. 13 employees at xAd, Inc have reviewed xAd, Inc across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 13 xAd, Inc employees give their leadership a grade of F, or Bottom 5% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at xAd, Inc are pleased with their total compensation at xAd, Inc, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at xAd, Inc are generally satisfied with their team. 13 Participants grade the quality of their coworkers a C+. The majority believe the meetings at xAd, Inc are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at xAd, Inc believe the environment at xAd, Inc is positive. Most Participants believe the pace of work at xAd, Inc is extremely fast. About 40% of the employees at xAd, Inc work 8 hours or less, while 10% of them have an extremely long day - longer than twelve hours.

Overall, the employees at xAd, Inc are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining xAd, Inc - Employee Onboarding

The prevailing opinion from employees about joining xAd, Inc is that the company was prepared on their first day. xAd, Inc employees concluded that their overall onboarding experience was positive. 50% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

xAd, Inc KPIs and OKRs

At xAd, Inc 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of xAd, Inc's KPIs and OKRs is essential for its success. Out of 4 xAd, Inc employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.

AnswerPercent
Yes25%
No75%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes50%
No50%
Are the KPIs/OKRs for your department clear?

xAd, Inc CEO & Leadership

xAd, Inc CEO - Dipanshu Sharma

Dipanshu Sharma xAd, Inc's CEO
57 /100

Dipanshu’s approval rate is lower compared to CEOs at similar sized companies, putting Dipanshu in the Bottom 15% of all CEOs of similar-sized companies on Comparably, and in the Bottom 15% compared to CEOs of all other companies in New York. Dipanshu Sharma’s employees rank xAd, Inc in the Top 5% for Perks And Benefits, in the Top 20% for Compensation, and in the Top 25% for Professional Development. Sharma is generally unpopular with xAd, Inc employees, but ranks especially low with employees with 3 to 6 Years experience, and by Caucasian employees and employees with the company for 1 to 2 Years. However, employees in the Business Development department have a slightly more favorable view of the CEO.

xAd, Inc Leadership

The xAd, Inc Executive Team is rated a “D-” and led by CEO Dipanshu Sharma and Managing Director Catherine Fanone

  • Dipanshu Sharma  CEO / President

    Dipanshu Sharma CEO / President

    Dipanshu Sharma serves as the CEO / President of xAd, Inc.

  • Catherine Fanone Managing Director

    Catherine Fanone serves as the Managing Director of xAd, Inc. Catherine started at xAd, Inc in January of 2017.... read more

xAd, Inc Salaries

How much does xAd, Inc pay?

How much do people at xAd, Inc get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at xAd, Inc is $119,229, or $57 per hour, while the estimated median salary is $126,305, or $60 per hour.

At xAd, Inc, the highest paid job is a General Counsel at $250,240 annually and the lowest is an Admin Assistant at $53,418 annually. Average xAd, Inc salaries by department include: Sales at $231,984, Admin at $65,190, Marketing at $138,743, and Legal at $250,239. Half of xAd, Inc salaries are above $126,305.

11 employees at xAd, Inc rank their Compensation in the Top 20% of similar sized companies in the US (based on 39 ratings) while 10 employees at xAd, Inc rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 11 ratings).

Last updated months ago.

1st Percentile
$77k
$77k1st Percentile
17th Percentile
$102k
$102k17th Percentile
33rd Percentile
$120k
$120k33rd Percentile
50th Percentile
$190k
$190k50th Percentile
67th Percentile
$245k
$245k67th Percentile
83rd Percentile
$268k
$268k83rd Percentile
100th Percentile
$338k
$338k100th Percentile
$119,229*
Average Compensation
$126,305*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

xAd, Inc Salaries by Department

Explore xAd, Inc Salaries

Diversity & Inclusion at xAd, Inc

The Diversity score provides insights into how diverse employees feel and rate their work experience at xAd, Inc across various culture dimensions.

Ranked Culture the Highest

Women N/A/100
Men 87/100
Tenure - 1 to 2 Years
Diverse Employees N/A/100

Ranked Culture the Lowest

Women N/A/100
Men 87/100
Department - Business Development
Diverse Employees N/A/100

xAd, Inc Perks & Benefits

Health & Wellness

  • Gym Membership / Reimbursement

xAd, Inc PTO

xAd, Inc's PTO and Vacation policy typically gives unlimited days off a year with 0% of employees expected to be work free while out of office. Paid Time Off is xAd, Inc's most important benefit besides Healthcare when ranked by employees, with 100% of employees saying it is the most important benefit. xAd, Inc's benefits and PTO Package averages to represent a $500 -$1000 cash value per month.

AnswerPercent
Flex Time0%
Vacation Policy100%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes100%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo0%
$1000 -$1500/mo0%
$500 -$1000/mo100%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

xAd, Inc Careers

xAd, Inc Jobs

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H1B Visa

In 2019, xAd, Inc applied for 27 H1B visas. Of the work permits applied for, 81% were approved.

Work Permit Application Outcome

xAd, Inc has a total of 350 employees

27
Total Applied
  • 81% Granted (22 out of 27)
  • 0% Denied ( out of 27)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 27)
  • 19% Certified-Withdrawn Application was approved but later withdrawn by employer (5 out of 27)

This data was calculated using publicly sourced data from OFLC Performance Data

Let xAd, Inc Know You Want To Work There

Overview of Candidates Interested in xAd, Inc on Comparably

Candidates By Department

All Industries
44%
Business Development
22%
Marketing
22%
Design
11%

Candidates By Location

New York City
67%
San Francisco
22%
Denver
11%

Frequently Asked Questions regarding xAd, Inc

What is xAd, Inc address?

xAd, Inc location is at One World Trade Center

Who is the CEO of xAd, Inc?

xAd, Inc CEO is Dipanshu Sharma, their score by employees is 57

What is xAd, Inc eNPS?

The eNPS for xAd, Inc is -56

What is the salary for Director of Sales in xAd, Inc?

Director of Sales average salary in the US is 190k

What are the salaries in the Customer Support in xAd, Inc?

The average salaries for Customer Support in xAd, Inc is 71k

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