YouTube Mission, Vision & Values | Comparably
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EMPLOYEE
PARTICIPANTS
423
TOTAL
RATINGS
3322

YouTube Mission, Vision & Values

YouTube Mission Statement

Our mission is to give everyone a voice and show them the world. YouTube was purchased by Google in November 2006 for $1.65B.

YouTube Vision Statement

Claim Page to update your vision statement.

YouTube Values

  • Freedom of Expression
  • Freedom of Information
  • Freedom of Opportunity
  • Freedom to Belong

YouTube Employee Alignment

Besides getting paid, the “company mission” is the most important thing about their work for 20% of employees at YouTube. 25% of employees say that the main reason they stay at YouTube is because of the YouTube company mission. When asked to whom they feel the most loyal at work, 100% of employees said YouTube's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

AnswerPercent
Yes100%
No0%
Are you proud to be a part of your company?
AnswerPercent
Yes100%
No0%
Are you motivated by your company's mission, vision, & values?
AnswerPercent
Very Important100%
Important0%
Neutral0%
Less Important0%
Not Important0%
How important was your Company's mission while job searching?
AnswerPercent
Yes86%
No14%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Career Advancement Opportunities40%
Work Life Balance40%
Company Mission20%
Healthcare & Benefits0%
Culture & Environment0%
Besides your Salary, what's most important to you about work?
AnswerPercent
Boss or Manager0%
Coworkers0%
Direct Reports0%
Company Mission/Vision100%
No One0%
To whom do you feel most loyal at work?
AnswerPercent
Company Mission25%
Comp & Benefits50%
Co-Workers25%
Comfort & Familiarity0%
Career Advancement Opportunities0%
What's the main reason you stay at your current company?
AnswerPercent
Transparency & Integrity100%
Teamwork & Winning0%
Speed & Innovation0%
Fun & Passionate0%
Diversity & Inclusion0%
Which of the following set of Company Values is most meaningful to you?

YouTube Culture at a Glance

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