
Our mission is to give everyone a voice and show them the world. YouTube was purchased by Google in November 2006 for $1.65B.
Besides getting paid, the “company mission” is the most important thing about their work for 20% of employees at YouTube. 25% of employees say that the main reason they stay at YouTube is because of the YouTube company mission. When asked to whom they feel the most loyal at work, 100% of employees said YouTube's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.