ZEFR Claimed Company
ZEFR is the world’s leading video identification technology company. Its videoID™ technology identifies, filters and organizes online video for brands and content owners. With access to more data any other YouTube partner, ZEFR’s BrandID® delivers a view into culture and the tools to turn insights into more impactful media for advertisers. In 2015, ZEFR released BrandID® Influencers, a technology-based influencer marketing platform. read more
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No information is communicated from the top down. The leadership team is basically invisible. There are no goals or strategies.
What do your coworkers need to improve and how could you work together better?
Everyone at this organization works in a silo. There's an open floor plan, but everyone communicates through Gmail or Slack.
What needs to change to make the company culture better?
Actually follow the company's "Core Values," and make sure they resonate with everyone and they're being followed from the top down.
What's going wrong and how can it be improved?
Shift the business's focus from making money to making your customers happy. That will help give you a better sense of direction.
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