ActiveCampaign Claimed Company

EMPLOYEE PARTICIPANTS: 169

TOTAL RATINGS: 2876

Pardot

EMPLOYEE PARTICIPANTS: 4

TOTAL RATINGS: 114

ActiveCampaign vs Pardot

Compare ActiveCampaign versus Pardot for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 169 employees and customers of ActiveCampaign and 4 employees and customers of Pardot.

ActiveCampaign

ActiveCampaign's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of ActiveCampaign. Their current valuation is $350.00M.

Pardot

Pardot's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Pardot.

4.2/5

Product Quality

4.1/5

4/5

Pricing

3.8/5

4.1/5

Customer Service

3.5/5

NPS Score

62%	Promoters
15%	Passive
23%	Detractors

Net Promoter Score
Winner by 19

NPS Score

54%	Promoters
12%	Passive
34%	Detractors

See how ActiveCampaign compares to its competitors

See how Pardot compares to its competitors

Working at ActiveCampaign vs Working at Pardot

86 / 100

CEO Rating
Winner by 16%

Adam Blitzer

70 / 100

CEO Rating

ActiveCampaign

ActiveCampaign doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Pardot

Employees at Pardot rate their CEO, Adam Blitzer, 70/100. This score is 16% lower than the scores of ActiveCampaign's CEO, Jason VandeBoom.

CEO Score 86

CEO Score

CEO Score 70

Overall Culture 84

Overall Culture

Overall Culture 70

eNPS

Gender Score 89

Gender Score

Gender Score N/A

Diversity Score 87

Diversity Score

Diversity Score N/A

Perk And Benefits 90

Perk And Benefits

Perk And Benefits 62

Professional Dev. 65

Professional Dev.

Professional Dev. 49

Overall Culture at ActiveCampaign vs Pardot

/ 100

ActiveCampaign

Employees at ActiveCampaign rate their Overall Culture a 84/100, with IT and Business Development as the two departments that rate their experience the highest.

Overall Culture
Winner by 14%

/ 100

Pardot

Employees at Pardot rate their Overall Culture a /100.

ActiveCampaign84
Pardot

Employee Net Promoter Score at ActiveCampaign vs Pardot

eNPS

ActiveCampaign

115 Promoters 73%

16 Passives 10%

27 Detractors 17%

Employee Net Promoter Score
Winner by 31%

eNPS

Pardot

2 Promoters 50%

1 Passives 25%

1 Detractors 25%

ActiveCampaign55
Pardot

Gender Score at ActiveCampaign vs Pardot

/ 100

ActiveCampaign

Employees at ActiveCampaign rate their Gender Score a 89/100, with HR and Customer Success as the two departments that rate their experience the highest.

Gender Score
Winner

/ 100

Pardot

Pardot doesn't have enough ratings to calculate Gender Score ratings.

Know someone that works there? Invite them to rate their experience.

ActiveCampaign89

Diversity Score at ActiveCampaign vs Pardot

/ 100

ActiveCampaign

Employees at ActiveCampaign rate their Diversity Score a 87/100, with Business Development and Sales as the two departments that rate their experience the highest.

Diversity Score
Winner

/ 100

Pardot

Pardot doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

ActiveCampaign87

Perk and Benefits Score at ActiveCampaign vs Pardot

/ 100

ActiveCampaign

Employees at ActiveCampaign rate their Perk and Benefits Score a 90/100, with Design and Operations as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 28%

/ 100

Pardot

Employees at Pardot rate their Perk and Benefits Score a /100.

ActiveCampaign91
Pardot

Professional Development Score at ActiveCampaign vs Pardot

/ 100

ActiveCampaign

Employees at ActiveCampaign rate their Professional Development Score a 65/100, with Engineering and Marketing as the two departments that rate their experience the highest.

Professional Development Score
Winner by 16%

/ 100

Pardot

Employees at Pardot rate their Professional Development Score a /100.

ActiveCampaign65
Pardot

Leadership Culture Ratings vs Pardot

ActiveCampaign

84 / 100

Leadership Culture Ratings vs Pardot
Winner by 10%

Pardot

74 / 100

ActiveCampaign rates % higher than Pardot on Leadership Culture Ratings vs Pardot Ratings based on looking at 596 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's goals clear, and are you invested in them?" and "Does your manager seem to care about you as a person?".

ActiveCampaign84
Pardot

Compensation Culture Ratings vs Pardot

ActiveCampaign

87 / 100

Compensation Culture Ratings vs Pardot
Winner by 10%

Pardot

77 / 100

ActiveCampaign rates % higher than Pardot on Compensation Culture Ratings vs Pardot Ratings based on looking at 433 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your stock/equity compensation?" and "Do you believe you're paid fairly?".

ActiveCampaign87
Pardot

Team Culture Ratings vs Pardot

ActiveCampaign rates % lower than Pardot on Team Culture Ratings vs Pardot Ratings based on looking at 417 ratings from employees of the two companies. Ratings come from the answers to questions like "What do your coworkers need to improve and how could you work together better?" and "Does Your Boss Hurt Your Company Culture?".

ActiveCampaign91
Pardot

Environment Culture Ratings vs Pardot

ActiveCampaign

80 / 100

Environment Culture Ratings vs Pardot
Winner by 11%

Pardot

69 / 100

ActiveCampaign rates % higher than Pardot on Environment Culture Ratings vs Pardot Ratings based on looking at 438 ratings from employees of the two companies. Ratings come from the answers to questions like "What needs to change to make the company culture better?" and "On average, how many hours do you work a day?".

ActiveCampaign80
Pardot

Sentiment Culture Ratings vs Pardot

ActiveCampaign

86 / 100

Sentiment Culture Ratings vs Pardot
Winner by 14%

Pardot

72 / 100

ActiveCampaign rates % higher than Pardot on Sentiment Culture Ratings vs Pardot Ratings based on looking at 424 ratings from employees of the two companies. Ratings come from the answers to questions like "What would you most like to see improved at your company?" and "What's going wrong and how can it be improved?".

ActiveCampaign86
Pardot