37
NPS
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ActiveCampaign
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About ActiveCampaign's Brand
ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 820+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign’s customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, also scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. Among its major competitors, ActiveCampaign is ranked in 4th place for NPS while Klaviyo is 1st, and MailChimp is 2nd. Overall, ActiveCampaign has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $350.00M
Brand at a Glance
78%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4/5
Customer Service
ActiveCampaign CMO
ActiveCampaign Ranking
- #3 / 4 of its competitors
ActiveCampaign NPS
ActiveCampaign's Net Promoter Score (NPS) is a 37 with 61% Promoters, 15% Passives, and 24% Detractors. Net Promoter Score tracks whether ActiveCampaign's customers would recommend using the product based on a scale of -100 to 100.
ActiveCampaign Overall NPS
| 61% | Promoters |
|---|---|
| 15% | Passives |
| 24% | Detractors |
ActiveCampaign NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 40 | Apr 2023 | 40 |
May 2023 39 | May 2023 | 39 |
Jun 2023 41 | Jun 2023 | 41 |
Jul 2023 37 | Jul 2023 | 37 |
Nov 2023 35 | Nov 2023 | 35 |
Feb 2024 34 | Feb 2024 | 34 |
Apr 2024 36 | Apr 2024 | 36 |
Jun 2024 36 | Jun 2024 | 36 |
Aug 2024 36 | Aug 2024 | 36 |
Sep 2024 37 | Sep 2024 | 37 |
Feb 2025 37 | Feb 2025 | 37 |
Oct 2025 37 | Oct 2025 | 37 |
How Other Brands Compare
ActiveCampaign is ranked third for NPS among its competitors. Klaviyo and MailChimp come in first and second, with HubSpot coming in at #4. Among those competitors, it is the lowest valued company behind HubSpot.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ActiveCampaign NPS by Gender
Female customers rated ActiveCampaign's NPS 4 points higher than Male customers.
Male
46
ActiveCampaign's NPS was rated 46 by Male customers on Comparably.
73%
Promoters
0%
Passives
27%
Detractors
Female
50
ActiveCampaign's NPS was rated 50 by Female customers on Comparably.
50%
Promoters
50%
Passives
0%
Detractors
ActiveCampaign NPS by Ethnicity
ActiveCampaign's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 86 | Caucasian | 86 |
African American/Black 75 | African American/Black | 75 |
Other 0 | Other | 0 |
ActiveCampaign NPS by Age
ActiveCampaign's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
ActiveCampaign NPS by Usage
ActiveCampaign's NPS was rated the highest by customers who have used ActiveCampaign's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 14 | Less than 1 Year | 14 |
1 to 2 Years 55 | 1 to 2 Years | 55 |
2 to 5 Years 56 | 2 to 5 Years | 56 |
5 to 10 Years 79 | 5 to 10 Years | 79 |
ActiveCampaign NPS vs. Competitors
Compared to its competitors, ActiveCampaign's NPS is rated right above HubSpot, and is preceded by Ontraport.
| COMPANY | NPS Score | |
|---|---|---|
 | Klaviyo | 47 |
 | MailChimp | 47 |
 | Ontraport | 45 |
| ActiveCampaign | 37 |
 | HubSpot | 35 |
 | Pardot | 20 |
 | iContact | 4 |
 | Constant Contact | -7 |
ActiveCampaign Customer Reviews
Out of the 6 ActiveCampaign customer reviews 5 were positive and 1 was constructive. ActiveCampaign customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
ActiveCampaign Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of ActiveCampaign users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ActiveCampaign Customer Loyalty Score by Gender
Female customers rated ActiveCampaign's Customer Loyalty score 8% higher than Male customers.
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Male
92%
Yes
Female
100%
Yes
ActiveCampaign Customer Loyalty Score by Ethnicity
ActiveCampaign's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ActiveCampaign.
100
out of 100
Caucasian
100
out of 100
African American/Black
78
out of 100
Other
ActiveCampaign Customer Loyalty Score by Age
ActiveCampaign's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
46-50 70% | 46-50 | 70% |
ActiveCampaign Customer Loyalty Score by Usage
ActiveCampaign's Customer Loyalty score was rated the highest by customers who have used ActiveCampaign's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
ActiveCampaign Customer Loyalty Score by Industry
ActiveCampaign's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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ActiveCampaign Customer Loyalty vs. Competitors
Compared to its competitors, ActiveCampaign's Customer Loyalty score is rated right above Klaviyo, and is preceded by HubSpot.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Pardot | 100% |
| Ontraport | 83% |
| HubSpot | 79% |
| ActiveCampaign | 78% |
| Klaviyo | 76% |
| Constant Contact | 76% |
| iContact | 71% |
| MailChimp | 70% |
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ActiveCampaign Product Quality
4.2/5
ActiveCampaign has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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ActiveCampaign Product Information
ActiveCampaign serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. ActiveCampaign supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
ActiveCampaign’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated ActiveCampaign's product the highest. Reviewers from the Real Estate industry rated ActiveCampaign the lowest at 4.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
SaaS
Languages Supported
English
Dutch
French
German
Indonesian
Portuguese
Spanish
Chinese (Simplified)
Turkish
Italian
Danish
Finnish
Product Type
CRM Software
Email Marketing Software
Marketing Automation Software
Online Marketing Software
Campaign Management Software
Sales Force Automation Software
Contact Management Software
Quick Insights into ActiveCampaign Product Quality
ActiveCampaign's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Other customers.
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Ranked ActiveCampaign Product Quality the Highest
Ranked ActiveCampaign Product Quality the Lowest
ActiveCampaign Product Quality Score by Gender
Male customers rated ActiveCampaign's Product Quality score 0.3 stars higher than Female customers.
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Male
4.6/5
Female
4.3/5
ActiveCampaign Product Quality Score by Ethnicity
ActiveCampaign's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 4.7 | African American/Black | 4.7 |
Other 3.9 | Other | 3.9 |
ActiveCampaign Product Quality Score by Age
ActiveCampaign's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.5 | 31-35 | 4.5 |
36-40 4.5 | 36-40 | 4.5 |
46-50 4.6 | 46-50 | 4.6 |
ActiveCampaign Product Quality Score by Usage
ActiveCampaign's Product Quality score was rated the highest by customers who have used ActiveCampaign's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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ActiveCampaign Product Quality Score by Industry
ActiveCampaign's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Real Estate industry customers.
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ActiveCampaign Product Quality vs. Competitors
Compared to its competitors, ActiveCampaign's Product Quality score is rated right above HubSpot.
| COMPANY | Product Quality Score | |
|---|---|---|
| ActiveCampaign | 4.2/5 |
| HubSpot | 4.2/5 |
| Klaviyo | 4.1/5 |
| MailChimp | 4.1/5 |
| Ontraport | 4.1/5 |
| Pardot | 4.1/5 |
| iContact | 4.1/5 |
| Constant Contact | 3.1/5 |
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ActiveCampaign Pricing
ActiveCampaign ROI & Value For Money
4/5
ActiveCampaign has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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ActiveCampaign Pricing Plans
ActiveCampaign has a pricing structure that accommodates small, medium, and large businesses. Starting from $15/month, ActiveCampaign uses a subscription model and offers the following: Lite: $15 /month or $9 /month, paid yearly, Plus: $70 /month or $49 /month, paid yearly, and Professional: $159 /month or $129 /month, paid yearly.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Media and Entertainment industry think that they had the lowest ROI from ActiveCampaign.
Who Uses ActiveCampaign?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into ActiveCampaign ROI
ActiveCampaign's ROI score was rated highest by Caucasian customers, and rated lowest by customers from the Media and Entertainment industry.
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Ranked ActiveCampaign ROI the Highest
Ranked ActiveCampaign ROI the Lowest
ActiveCampaign ROI Score by Gender
Male customers rated ActiveCampaign's ROI score 0.3 stars higher than Female customers.
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Male
4.4/5
Female
4.1/5
ActiveCampaign ROI Score by Ethnicity
ActiveCampaign's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ActiveCampaign.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
African American/Black 4.2 | African American/Black | 4.2 |
Other 3.5 | Other | 3.5 |
ActiveCampaign ROI Score by Age
ActiveCampaign's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.3 | 31-35 | 4.3 |
36-40 4.5 | 36-40 | 4.5 |
46-50 4.5 | 46-50 | 4.5 |
ActiveCampaign ROI Score by Usage
ActiveCampaign's ROI score was rated the highest by customers who have used ActiveCampaign's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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ActiveCampaign ROI Score by Industry
ActiveCampaign's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Media and Entertainment industry customers.
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ActiveCampaign Pricing vs. Competitors
Compared to its competitors, ActiveCampaign's ROI score is rated right above iContact, and is preceded by HubSpot.
| COMPANY | Pricing Score | |
|---|---|---|
| Klaviyo | 4.3/5 |
| MailChimp | 4.1/5 |
| HubSpot | 4/5 |
| ActiveCampaign | 4/5 |
| iContact | 4/5 |
| Ontraport | 3.9/5 |
| Pardot | 3.8/5 |
| Constant Contact | 3/5 |
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ActiveCampaign Customer Satisfaction (CSAT)
ActiveCampaign Customer Satisfaction (CSAT) Score
77 / 100
ActiveCampaign has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
50%
Satisfied
27%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ActiveCampaign Customer Satisfaction
ActiveCampaign's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Other customers.
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Ranked ActiveCampaign Customer Satisfaction the Highest
Ranked ActiveCampaign Customer Satisfaction the Lowest
ActiveCampaign Customer Satisfaction Score by Gender
Male customers rated ActiveCampaign's Customer Satisfaction score 10 points higher than Female customers.
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90 / 100
MaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
80 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
ActiveCampaign Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ActiveCampaign's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
ActiveCampaign's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
ActiveCampaign's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
ActiveCampaign Customer Satisfaction Score by Age
ActiveCampaign's Customer Satisfaction score was rated 100 points by customers ages 31-35 and customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% |
ActiveCampaign Customer Satisfaction Score by Usage
ActiveCampaign's Customer Satisfaction score was rated the highest by customers who have used ActiveCampaign's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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ActiveCampaign Customer Satisfaction Score by Industry
ActiveCampaign's Customer Satisfaction score was rated 100 points by both Marketing, Advertising and Research and Tech industry customers.
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}ActiveCampaign Customer Satisfaction vs. Competitors
Compared to its competitors, ActiveCampaign's Customer Satisfaction score is rated right above MailChimp, and is preceded by Klaviyo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Pardot | 100% |
| Ontraport | 83% |
| Klaviyo | 80% |
| ActiveCampaign | 77% |
| MailChimp | 75% |
| HubSpot | 61% |
| iContact | 55% |
| Constant Contact | 27% |
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ActiveCampaign Customer Service
4/5
ActiveCampaign has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About ActiveCampaign's Customer Service
Address
1 N Dearborn St STE 500, Chicago, IL 60602
Website
http://www.activecampaign.com
Phone Number
(800) 357-0402
ActiveCampaign's Social Links
Quick Insights into ActiveCampaign Customer Service
ActiveCampaign's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Other customers.
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Ranked ActiveCampaign Customer Service the Highest
Ranked ActiveCampaign Customer Service the Lowest
ActiveCampaign Customer Service Score by Gender
Male customers rated ActiveCampaign's Customer Service score 0.4 stars higher than Female customers.
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Male
4.5/5
Female
4.1/5
ActiveCampaign Customer Service Score by Ethnicity
ActiveCampaign's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 4.4 | African American/Black | 4.4 |
Other 3.5 | Other | 3.5 |
ActiveCampaign Customer Service Score by Age
ActiveCampaign's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of ActiveCampaign.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
36-40 4.6 | 36-40 | 4.6 |
46-50 4.1 | 46-50 | 4.1 |
ActiveCampaign Customer Service Score by Usage
ActiveCampaign's Customer Service score was rated the highest by customers who have used ActiveCampaign's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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ActiveCampaign Customer Service Score by Industry
ActiveCampaign's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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ActiveCampaign Customer Service vs. Competitors
Compared to its competitors, ActiveCampaign's Customer Service score is rated right above Klaviyo, and is preceded by HubSpot.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ontraport | 4.1/5 |
| HubSpot | 4.1/5 |
| ActiveCampaign | 4/5 |
| Klaviyo | 3.9/5 |
| MailChimp | 3.9/5 |
| Pardot | 3.5/5 |
| iContact | 2.9/5 |
| Constant Contact | 2/5 |
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ActiveCampaign as an Employer
4.8/5
ActiveCampaign has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
ActiveCampaign scored a 37 for Net Promoter Score and a 58 for Employee Net Promoter Score. NPS gauges how likely a customer of ActiveCampaign would recommend the brand to a friend. ENPS measures how likely ActiveCampaign employees would recommend working at ActiveCampaign to a friend.
Net Promoter Score
37
NPS Score
| 61% | Promoters |
|---|---|
| 15% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
58
eNPS Score
| 74% | Promoters |
|---|---|
| 10% | Passive |
| 16% | Detractors |
