Marketo Claimed Company

EMPLOYEE PARTICIPANTS: 38

TOTAL RATINGS: 375

Pardot

EMPLOYEE PARTICIPANTS: 4

TOTAL RATINGS: 114

Marketo vs Pardot

Compare Marketo versus Pardot for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 38 employees and customers of Marketo and 4 employees and customers of Pardot.

Marketo

Marketo's brand is ranked #230 in the list of Global Top 1000 Brands, as rated by customers of Marketo.

Pardot

Pardot's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Pardot.

4.1/5

Product Quality

4.1/5

3.8/5

Pricing

3.8/5

3.5/5

Customer Service

3.5/5

NPS Score

54%	Promoters
17%	Passive
29%	Detractors

Net Promoter Score
Winner by 5

NPS Score

54%	Promoters
12%	Passive
34%	Detractors

See how Marketo compares to its competitors

See how Pardot compares to its competitors

Working at Marketo vs Working at Pardot

68 / 100

CEO Rating

Adam Blitzer

70 / 100

CEO Rating
Winner by 2%

Marketo

Marketo doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Pardot

Employees at Pardot rate their CEO, Adam Blitzer, 70/100. This score is 2% higher than the scores of Marketo's CEO, Steve Lucas.

CEO Score 68

CEO Score

CEO Score 70

Overall Culture 67

Overall Culture

Overall Culture 70

-31

eNPS

Gender Score 67

Gender Score

Gender Score N/A

Diversity Score 64

Diversity Score

Diversity Score N/A

Perk And Benefits 70

Perk And Benefits

Perk And Benefits 62

Professional Dev. 65

Professional Dev.

Professional Dev. 49

Overall Culture at Marketo vs Pardot

/ 100

Marketo

Employees at Marketo rate their Overall Culture a 67/100, with Engineering and Sales as the two departments that rate their experience the highest.

/ 100

Pardot

Employees at Pardot rate their Overall Culture a /100.

Overall Culture
Winner by 3%

Marketo67
Pardot

Employee Net Promoter Score at Marketo vs Pardot

-31

eNPS

Marketo

7 Promoters 30%

2 Passives 9%

14 Detractors 61%

eNPS

Pardot

2 Promoters 50%

1 Passives 25%

1 Detractors 25%

Employee Net Promoter Score
Winner by %

Marketo-31
Pardot

Gender Score at Marketo vs Pardot

/ 100

Marketo

Employees at Marketo rate their Gender Score a 67/100, with Sales as the department that rate their experience the highest.

Gender Score
Winner

/ 100

Pardot

Pardot doesn't have enough ratings to calculate Gender Score ratings.

Know someone that works there? Invite them to rate their experience.

Marketo67

Diversity Score at Marketo vs Pardot

/ 100

Marketo

Employees at Marketo rate their Diversity Score a 64/100, with Sales as the department that rate their experience the highest.

Diversity Score
Winner

/ 100

Pardot

Pardot doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

Marketo64

Perk and Benefits Score at Marketo vs Pardot

/ 100

Marketo

Employees at Marketo rate their Perk and Benefits Score a 70/100, with Sales as the department that rate their experience the highest.

Perk and Benefits Score
Winner by 8%

/ 100

Pardot

Employees at Pardot rate their Perk and Benefits Score a /100.

Marketo
Pardot60

Professional Development Score at Marketo vs Pardot

/ 100

Marketo

Employees at Marketo rate their Professional Development Score a 65/100, with Sales as the department that rate their experience the highest.

Professional Development Score
Winner by 16%

/ 100

Pardot

Employees at Pardot rate their Professional Development Score a /100.

Marketo
Pardot41

Leadership Culture Ratings vs Pardot

Marketo rates % lower than Pardot on Leadership Culture Ratings vs Pardot Ratings based on looking at 124 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your executive team?" and "Are your company's goals clear, and are you invested in them?".

Marketo64
Pardot

Compensation Culture Ratings vs Pardot

Marketo rates % lower than Pardot on Compensation Culture Ratings vs Pardot Ratings based on looking at 86 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you get a raise?" and "Do you believe you're paid fairly?".

Marketo
Pardot80

Team Culture Ratings vs Pardot

Marketo rates % lower than Pardot on Team Culture Ratings vs Pardot Ratings based on looking at 64 ratings from employees of the two companies. Ratings come from the answers to questions like "What are some of the best things about your team?" and "Are your company's meetings effective?".

Marketo
Pardot99

Environment Culture Ratings vs Pardot

Marketo

70 / 100

Environment Culture Ratings vs Pardot
Winner by 1%

Pardot

69 / 100

Marketo rates % higher than Pardot on Environment Culture Ratings vs Pardot Ratings based on looking at 70 ratings from employees of the two companies. Ratings come from the answers to questions like "What needs to change to make the company culture better?" and "Is your work environment positive or negative?".

Marketo
Pardot69

Sentiment Culture Ratings vs Pardot

Marketo rates % lower than Pardot on Sentiment Culture Ratings vs Pardot Ratings based on looking at 66 ratings from employees of the two companies. Ratings come from the answers to questions like "What makes you most happy at work?" and "Are you typically excited about going to work each day?".

Marketo69
Pardot