


Compare Alphabet Inc versus Apple for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 65 employees and customers of Alphabet Inc and 3209 employees and customers of Apple.

Alphabet Inc's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Alphabet Inc. Their current valuation is $1.44T.

Apple's brand is ranked #5 in the list of Global Top 100 Brands, as rated by customers of Apple. Their current market cap is $2.11T.
| 51% | Promoters |
|---|---|
| 26% | Passive |
| 23% | Detractors |
| 65% | Promoters |
|---|---|
| 18% | Passive |
| 17% | Detractors |
Net Promoter Score
Winner by 20
CEO Rating

Alphabet Inc doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Apple rate their CEO, Timothy Cook, 78/100. This score is 5% lower than the scores of Alphabet Inc's CEO, Larry Page. Employees in the Customer Success and Communications departments rate Timothy Cook the highest.

Employees at Alphabet Inc rate their Overall Culture a 78/100, with Finance and Engineering as the two departments that rate their experience the highest.
Overall Culture
Winner by 5%

Employees at Apple rate their Overall Culture a /100, with Customer Success and Communications as the two departments that rate their experience the highest.

Employee Net Promoter Score
Winner by 23%


Employees at Apple rate their Gender Score a /100, with Communications and Product as the two departments that rate their experience the highest.

Employees at Alphabet Inc rate their Diversity Score a 69/100, with Engineering as the department that rate their experience the highest.

Employees at Apple rate their Diversity Score a /100, with Customer Success and Communications as the two departments that rate their experience the highest.
Diversity Score
Winner by 3%

Employees at Alphabet Inc rate their Perk and Benefits Score a 84/100, with Finance and Engineering as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 6%

Employees at Apple rate their Perk and Benefits Score a /100, with Communications and Customer Success as the two departments that rate their experience the highest.

Employees at Alphabet Inc rate their Professional Development Score a 72/100, with Engineering as the department that rate their experience the highest.
Professional Development Score
Winner by 12%

Employees at Apple rate their Professional Development Score a /100, with Business Development and Design as the two departments that rate their experience the highest.

Leadership Culture Ratings vs Apple
Winner by 3%
Alphabet Inc rates % higher than Apple on Leadership Culture Ratings vs Apple Ratings based on looking at 7259 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you feel comfortable giving your boss negative feedback?" and "How often do you get valuable feedback on how to improve at work?".

Compensation Culture Ratings vs Apple
Winner by 12%
Alphabet Inc rates % higher than Apple on Compensation Culture Ratings vs Apple Ratings based on looking at 4739 ratings from employees of the two companies. Ratings come from the answers to questions like "Why do you feel undervalued and what would make you feel better about your compensation?" and "Are you satisfied with your Benefits?".

Team Culture Ratings vs Apple
Winner by 2%
Alphabet Inc rates % higher than Apple on Team Culture Ratings vs Apple Ratings based on looking at 4010 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's meetings effective?" and "Does Your Boss Hurt Your Company Culture?".
Alphabet Inc rates % lower than Apple on Environment Culture Ratings vs Apple Ratings based on looking at 4078 ratings from employees of the two companies. Ratings come from the answers to questions like "What needs to change to make the company culture better?" and "What's the work pace at your company?".

Sentiment Culture Ratings vs Apple
Winner by 7%
Alphabet Inc rates % higher than Apple on Sentiment Culture Ratings vs Apple Ratings based on looking at 5235 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you typically excited about going to work each day?" and "How confident are you about the future success of your company?".








