28
NPS
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Alphabet Inc
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About Alphabet Inc's Brand
Among its major competitors, Alphabet Inc is ranked in 4th place for NPS while Apple is 1st, and Google is 2nd.Their current valuation is $1.44T
Brand at a Glance
84%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Alphabet Inc Ranking
- #4 / 4 of its competitors
Alphabet Inc NPS
Alphabet Inc's Net Promoter Score (NPS) is a 28 with 51% Promoters, 26% Passives, and 23% Detractors. Net Promoter Score tracks whether Alphabet Inc's customers would recommend using the product based on a scale of -100 to 100.
Alphabet Inc Overall NPS
| 51% | Promoters |
|---|---|
| 26% | Passives |
| 23% | Detractors |
Alphabet Inc NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 30 | Jan 2024 | 30 |
Mar 2024 30 | Mar 2024 | 30 |
Apr 2024 30 | Apr 2024 | 30 |
May 2024 30 | May 2024 | 30 |
Jun 2024 30 | Jun 2024 | 30 |
Nov 2024 30 | Nov 2024 | 30 |
Dec 2024 29 | Dec 2024 | 29 |
Jan 2025 29 | Jan 2025 | 29 |
Feb 2025 29 | Feb 2025 | 29 |
May 2025 29 | May 2025 | 29 |
Sep 2025 28 | Sep 2025 | 28 |
Nov 2025 29 | Nov 2025 | 29 |
How Other Brands Compare
Alphabet Inc is ranked #4 for NPS among its competitors. Apple and Google come in first and second, with Microsoft coming in at third. Among those competitors, it is the third most valued company behind Apple.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Alphabet Inc NPS by Gender
Female customers rated Alphabet Inc's NPS 18 points higher than Male customers.
Male
9
Alphabet Inc's NPS was rated 9 by Male customers on Comparably.
39%
Promoters
31%
Passives
30%
Detractors
Female
27
Alphabet Inc's NPS was rated 27 by Female customers on Comparably.
53%
Promoters
21%
Passives
26%
Detractors
Alphabet Inc NPS by Ethnicity
Alphabet Inc's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -1 | Caucasian | -1 |
Hispanic or Latino 33 | Hispanic or Latino | 33 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander 61 | Asian or Pacific Islander | 61 |
Other -23 | Other | -23 |
Alphabet Inc NPS by Age
Alphabet Inc's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Alphabet Inc NPS by Usage
Alphabet Inc's NPS was rated the highest by customers who have used Alphabet Inc's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -16 | Less than 1 Year | -16 |
1 to 2 Years -20 | 1 to 2 Years | -20 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 60 | 5 to 10 Years | 60 |
Over 10 Years 23 | Over 10 Years | 23 |
Alphabet Inc Customer Reviews
Out of the 12 Alphabet Inc customer reviews 8 were positive and 4 were constructive. Alphabet Inc customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Alphabet Inc Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Alphabet Inc users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Alphabet Inc Customer Loyalty Score by Gender
Male customers rated Alphabet Inc's Customer Loyalty score 3% higher than Female customers.
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Male
84%
Yes
Female
81%
Yes
Alphabet Inc Customer Loyalty Score by Ethnicity
Alphabet Inc's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
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78
out of 100
Caucasian
100
out of 100
Hispanic or Latino
85
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
70
out of 100
Other
Alphabet Inc Customer Loyalty Score by Age
Alphabet Inc's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 85% | 26-30 | 85% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
41-45 78% | 41-45 | 78% |
51-55 100% | 51-55 | 100% |
Alphabet Inc Customer Loyalty Score by Usage
Alphabet Inc's Customer Loyalty score was rated the highest by customers who have used Alphabet Inc's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Alphabet Inc Customer Loyalty Score by Industry
Alphabet Inc's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Alphabet Inc Customer Loyalty vs. Competitors
Compared to its competitors, Alphabet Inc's Customer Loyalty score is rated right above Snap Inc., and is preceded by Microsoft.
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Alphabet Inc Product Quality
3.9/5
Alphabet Inc has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Alphabet Inc Product Information
Alphabet Inc’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Alphabet Inc's product the highest. Reviewers from the Tech industry rated Alphabet Inc the lowest at 3.3.
- Company Size
- 10,000+ Employees
Industry
Tech
Consumer Services
Quick Insights into Alphabet Inc Product Quality
Alphabet Inc's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 31-35.
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Ranked Alphabet Inc Product Quality the Highest
Ranked Alphabet Inc Product Quality the Lowest
Alphabet Inc Product Quality Score by Gender
Female customers rated Alphabet Inc's Product Quality score 0.2 stars higher than Male customers.
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Male
3.6/5
Female
3.8/5
Alphabet Inc Product Quality Score by Ethnicity
Alphabet Inc's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3 | Other | 3 |
Alphabet Inc Product Quality Score by Age
Alphabet Inc's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 1.6 | 31-35 | 1.6 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.6 | 41-45 | 3.6 |
51-55 3.5 | 51-55 | 3.5 |
Alphabet Inc Product Quality Score by Usage
Alphabet Inc's Product Quality score was rated the highest by customers who have used Alphabet Inc's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Alphabet Inc Product Quality Score by Industry
Alphabet Inc's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Alphabet Inc Product Quality vs. Competitors
Compared to its competitors, Alphabet Inc's Product Quality score is rated right above IBM, and is preceded by Snap Inc..
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Alphabet Inc Pricing
Alphabet Inc ROI & Value For Money
3.6/5
Alphabet Inc has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Alphabet Inc Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Alphabet Inc.
Quick Insights into Alphabet Inc ROI
Alphabet Inc's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 31-35.
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Ranked Alphabet Inc ROI the Highest
Ranked Alphabet Inc ROI the Lowest
Alphabet Inc ROI Score by Gender
Female customers rated Alphabet Inc's ROI score 0.3 stars higher than Male customers.
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Male
3.3/5
Female
3.6/5
Alphabet Inc ROI Score by Ethnicity
Alphabet Inc's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 2.9 | Other | 2.9 |
Alphabet Inc ROI Score by Age
Alphabet Inc's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.8 | 26-30 | 3.8 |
31-35 2 | 31-35 | 2 |
36-40 4 | 36-40 | 4 |
41-45 3.2 | 41-45 | 3.2 |
51-55 3.1 | 51-55 | 3.1 |
Alphabet Inc ROI Score by Usage
Alphabet Inc's ROI score was rated the highest by customers who have used Alphabet Inc's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Alphabet Inc ROI Score by Industry
Alphabet Inc's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Aerospace and Aviation industry customers.
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Alphabet Inc Pricing vs. Competitors
Compared to its competitors, Alphabet Inc's ROI score is rated right above Meta, and is preceded by Snap Inc..
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Alphabet Inc Customer Satisfaction (CSAT)
Alphabet Inc Customer Satisfaction (CSAT) Score
79 / 100
Alphabet Inc has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Very Satisfied
45%
Satisfied
34%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Alphabet Inc Customer Satisfaction
Alphabet Inc's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 31-35.
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Ranked Alphabet Inc Customer Satisfaction the Highest
Ranked Alphabet Inc Customer Satisfaction the Lowest
Alphabet Inc Customer Satisfaction Score by Gender
Female customers rated Alphabet Inc's Customer Satisfaction score 13 points higher than Male customers.
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67 / 100
MaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 5% | |
Very Dissatisfied | 22% |
80 / 100
FemaleVery Satisfied | 47% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
Alphabet Inc Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Alphabet Inc's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
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57 / 100
Very Satisfied
57%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
43%
CSAT according to Hispanic or Latino
Alphabet Inc's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Alphabet Inc's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Asian or Pacific Islander
Alphabet Inc's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
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88 / 100
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Alphabet Inc's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
Alphabet Inc Customer Satisfaction Score by Age
Alphabet Inc's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 51-55 | 67% |
Alphabet Inc Customer Satisfaction Score by Usage
Alphabet Inc's Customer Satisfaction score was rated the highest by customers who have used Alphabet Inc's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Alphabet Inc Customer Satisfaction Score by Industry
Alphabet Inc's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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}Alphabet Inc Customer Satisfaction vs. Competitors
Compared to its competitors, Alphabet Inc's Customer Satisfaction score is rated right above Snap Inc., and is preceded by Microsoft.
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Alphabet Inc Customer Service
3.7/5
Alphabet Inc has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Alphabet Inc Customer Service
Alphabet Inc's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 31-35.
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Ranked Alphabet Inc Customer Service the Highest
Ranked Alphabet Inc Customer Service the Lowest
Alphabet Inc Customer Service Score by Gender
Female customers rated Alphabet Inc's Customer Service score 0.2 stars higher than Male customers.
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Male
3.4/5
Female
3.6/5
Alphabet Inc Customer Service Score by Ethnicity
Alphabet Inc's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 2.9 | Other | 2.9 |
Alphabet Inc Customer Service Score by Age
Alphabet Inc's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.9 | 26-30 | 3.9 |
31-35 1.6 | 31-35 | 1.6 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.2 | 41-45 | 3.2 |
51-55 3 | 51-55 | 3 |
Alphabet Inc Customer Service Score by Usage
Alphabet Inc's Customer Service score was rated the highest by customers who have used Alphabet Inc's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Alphabet Inc Customer Service Score by Industry
Alphabet Inc's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Alphabet Inc Customer Service vs. Competitors
Compared to its competitors, Alphabet Inc's Customer Service score is rated right above Meta, and is preceded by Verily.
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Alphabet Inc as an Employer
4.5/5
Alphabet Inc has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Alphabet Inc scored a 28 for Net Promoter Score and a 39 for Employee Net Promoter Score. NPS gauges how likely a customer of Alphabet Inc would recommend the brand to a friend. ENPS measures how likely Alphabet Inc employees would recommend working at Alphabet Inc to a friend.
Net Promoter Score
28
NPS Score
| 51% | Promoters |
|---|---|
| 26% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
39
eNPS Score
| 62% | Promoters |
|---|---|
| 15% | Passive |
| 23% | Detractors |
