


Compare American Greetings versus Hallmark for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 177 employees and customers of American Greetings and 297 employees and customers of Hallmark.

American Greetings's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of American Greetings.

Hallmark's brand is ranked #378 in the list of Global Top 1000 Brands, as rated by customers of Hallmark. Hallmark has a neutral social sentiment, when analyzing social media channels and online mentions. Their current valuation is $71.48M.
| 34% | Promoters |
|---|---|
| 22% | Passive |
| 44% | Detractors |
| 58% | Promoters |
|---|---|
| 16% | Passive |
| 26% | Detractors |
Net Promoter Score
Winner by 42
CEO Rating

American Greetings doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Hallmark rate their CEO, Mike Perry, 64/100. This score is 7% lower than the scores of American Greetings' CEO, Zev Weiss. Employees in the Admin and Product departments rate Mike Perry the highest.

Employees at American Greetings rate their Overall Culture a 68/100, with Operations and Product as the two departments that rate their experience the highest.
Overall Culture
Winner by 4%

Employees at Hallmark rate their Overall Culture a /100, with Admin and Product as the two departments that rate their experience the highest.

Employee Net Promoter Score
Winner by 16%


Employees at American Greetings rate their Gender Score a 69/100, with Operations and Sales as the two departments that rate their experience the highest.
Gender Score
Winner by 5%

Employees at Hallmark rate their Gender Score a /100, with Admin and Product as the two departments that rate their experience the highest.

Employees at American Greetings rate their Diversity Score a 80/100, with Operations as the department that rate their experience the highest.
Diversity Score
Winner by 19%

Employees at Hallmark rate their Diversity Score a /100, with Sales as the department that rate their experience the highest.

Employees at American Greetings rate their Perk and Benefits Score a 45/100, with Operations and Product as the two departments that rate their experience the highest.

Employees at Hallmark rate their Perk and Benefits Score a /100, with Product and Admin as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 4%

Employees at American Greetings rate their Professional Development Score a 61/100.
Professional Development Score
Winner by 24%

Employees at Hallmark rate their Professional Development Score a /100, with Sales as the department that rate their experience the highest.

Leadership Culture Ratings vs Hallmark
Winner by 7%
American Greetings rates % higher than Hallmark on Leadership Culture Ratings vs Hallmark Ratings based on looking at 933 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your manager?" and "What do you like best about the leadership team?".

Compensation Culture Ratings vs Hallmark
Winner by 4%
American Greetings rates % higher than Hallmark on Compensation Culture Ratings vs Hallmark Ratings based on looking at 668 ratings from employees of the two companies. Ratings come from the answers to questions like "What is the best part about your compensation package?" and "Are you satisfied with your stock/equity compensation?".
American Greetings rates % lower than Hallmark on Team Culture Ratings vs Hallmark Ratings based on looking at 596 ratings from employees of the two companies. Ratings come from the answers to questions like "What do your coworkers need to improve and how could you work together better?" and "Does Your Boss Hurt Your Company Culture?".

Environment Culture Ratings vs Hallmark
Winner by 1%
American Greetings rates % higher than Hallmark on Environment Culture Ratings vs Hallmark Ratings based on looking at 562 ratings from employees of the two companies. Ratings come from the answers to questions like "Does someone you work with closely, make you want to quit your job?" and "What is most positive about the culture and environment at your company?".

Sentiment Culture Ratings vs Hallmark
Winner by 5%
American Greetings rates % higher than Hallmark on Sentiment Culture Ratings vs Hallmark Ratings based on looking at 795 ratings from employees of the two companies. Ratings come from the answers to questions like "What makes you most happy at work?" and "How do your customers perceive your company?".






