



Compare Forever 21 versus H&M for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 1234 employees and customers of Forever 21 and 867 employees and customers of H&M.

Forever 21's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Forever 21.

H&M's brand is ranked #215 in the list of Global Top 1000 Brands, as rated by customers of H&M. Their current market cap is $32.65B.
| 36% | Promoters |
|---|---|
| 17% | Passive |
| 47% | Detractors |
| 47% | Promoters |
|---|---|
| 25% | Passive |
| 28% | Detractors |
Net Promoter Score
Winner by 30
CEO Rating
Winner by 16%

Forever 21 doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at H&M rate their CEO, Daniel Ervér, 70/100. This score is 16% higher than the scores of Forever 21 CEO, Winnie Park. Employees in the HR and Engineering departments rate Daniel Ervér the highest.

Employees at Forever 21 rate their Overall Culture a 54/100, with Product and Design as the two departments that rate their experience the highest.

Employees at H&M rate their Overall Culture a /100, with HR and Admin as the two departments that rate their experience the highest.
Overall Culture
Winner by 16%


Employees at Forever 21 rate their Gender Score a 58/100, with Product and Design as the two departments that rate their experience the highest.

Employees at H&M rate their Gender Score a /100, with HR and Product as the two departments that rate their experience the highest.
Gender Score
Winner by 12%

Employees at Forever 21 rate their Diversity Score a 58/100, with Product and Customer Support as the two departments that rate their experience the highest.

Employees at H&M rate their Diversity Score a /100, with HR and IT as the two departments that rate their experience the highest.
Diversity Score
Winner by 14%

Employees at Forever 21 rate their Perk and Benefits Score a 42/100, with Business Development and Product as the two departments that rate their experience the highest.

Employees at H&M rate their Perk and Benefits Score a /100, with Admin and HR as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 30%

Employees at Forever 21 rate their Professional Development Score a 49/100, with Sales as the department that rate their experience the highest.

Employees at H&M rate their Professional Development Score a /100, with Design and Sales as the two departments that rate their experience the highest.
Professional Development Score
Winner by 13%
Forever 21 rates % lower than H&M on Leadership Culture Ratings vs H&M Ratings based on looking at 3664 ratings from employees of the two companies. Ratings come from the answers to questions like "What do you like best about the leadership team?" and "What does the leadership team need to get better at?".
Forever 21 rates % lower than H&M on Compensation Culture Ratings vs H&M Ratings based on looking at 2418 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you get a raise?" and "Are you satisfied with your stock/equity compensation?".
Forever 21 rates % lower than H&M on Team Culture Ratings vs H&M Ratings based on looking at 2051 ratings from employees of the two companies. Ratings come from the answers to questions like "Does Your Boss Hurt Your Company Culture?" and "What do your coworkers need to improve and how could you work together better?".
Forever 21 rates % lower than H&M on Environment Culture Ratings vs H&M Ratings based on looking at 1921 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your work environment positive or negative?" and "Does someone you work with closely, make you want to quit your job?".
Forever 21 rates % lower than H&M on Sentiment Culture Ratings vs H&M Ratings based on looking at 3204 ratings from employees of the two companies. Ratings come from the answers to questions like "What's going wrong and how can it be improved?" and "What would you most like to see improved at your company?".


