



Compare Forever 21 versus H&M for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 1237 employees and customers of Forever 21 and 875 employees and customers of H&M.

Forever 21's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Forever 21.

H&M's brand is ranked #215 in the list of Global Top 1000 Brands, as rated by customers of H&M. Their current market cap is $32.65B.
| 36% | Promoters |
|---|---|
| 17% | Passive |
| 47% | Detractors |
| 47% | Promoters |
|---|---|
| 25% | Passive |
| 28% | Detractors |
Net Promoter Score
Winner by 30
CEO Rating
Winner by 16%

Forever 21 doesn't have enough ratings to calculate the Team Culture Ratings.
Know someone that works there? Invite them to rate their experience.

Employees at H&M rate their CEO, Daniel Ervér, 70/100. This score is 16% higher than the scores of Forever 21 CEO, Winnie Park. Employees in the HR and Engineering departments rate Daniel Ervér the highest.

Employees at Forever 21 rate their Overall Culture a 54/100, with Product and Design as the two departments that rate their experience the highest.

Employees at H&M rate their Overall Culture a /100, with HR and Admin as the two departments that rate their experience the highest.
Overall Culture
Winner by 16%


Employees at Forever 21 rate their Gender Score a 58/100, with Product and Design as the two departments that rate their experience the highest.

Employees at H&M rate their Gender Score a /100, with HR and Product as the two departments that rate their experience the highest.
Gender Score
Winner by 12%

Employees at Forever 21 rate their Diversity Score a 58/100, with Product and Customer Support as the two departments that rate their experience the highest.

Employees at H&M rate their Diversity Score a /100, with HR and IT as the two departments that rate their experience the highest.
Diversity Score
Winner by 14%

Employees at Forever 21 rate their Perk and Benefits Score a 42/100, with Business Development and Product as the two departments that rate their experience the highest.

Employees at H&M rate their Perk and Benefits Score a /100, with Admin and HR as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 30%

Employees at Forever 21 rate their Professional Development Score a 49/100, with Sales as the department that rate their experience the highest.

Employees at H&M rate their Professional Development Score a /100, with IT and Design as the two departments that rate their experience the highest.
Professional Development Score
Winner by 14%
Forever 21 rates % lower than H&M on Leadership Culture Ratings vs H&M Ratings based on looking at 3684 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you approve of your CEOs management style?" and "How would you rate your executive team?".
Forever 21 rates % lower than H&M on Compensation Culture Ratings vs H&M Ratings based on looking at 2430 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you get a raise?" and "Are you satisfied with your stock/equity compensation?".
Forever 21 rates % lower than H&M on Team Culture Ratings vs H&M Ratings based on looking at 2063 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate the quality of your coworkers?" and "Are your company's meetings effective?".
Forever 21 rates % lower than H&M on Environment Culture Ratings vs H&M Ratings based on looking at 1934 ratings from employees of the two companies. Ratings come from the answers to questions like "Does someone you work with closely, make you want to quit your job?" and "What needs to change to make the company culture better?".
Forever 21 rates % lower than H&M on Sentiment Culture Ratings vs H&M Ratings based on looking at 3223 ratings from employees of the two companies. Ratings come from the answers to questions like "What makes you most happy at work?" and "What would you most like to see improved at your company?".


