



Compare H E B versus Trader Joe's for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 1947 employees and customers of H E B and 1371 employees and customers of Trader Joe's.

H E B's brand is ranked #257 in the list of Global Top 1000 Brands, as rated by customers of H E B. Their current valuation is $4.40M.

Trader Joe's's brand is ranked #11 in the list of Global Top 100 Brands, as rated by customers of Trader Joe's.
| 76% | Promoters |
|---|---|
| 9% | Passive |
| 15% | Detractors |
Net Promoter Score
Winner by 15
| 67% | Promoters |
|---|---|
| 12% | Passive |
| 21% | Detractors |
CEO Rating

H E B doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Trader Joe's rate their CEO, Bryan Palbaum, 64/100. This score is 19% lower than the scores of H E B's CEO, Charles Butt. Employees in the Customer Support and Product departments rate Bryan Palbaum the highest.

Employees at H E B rate their Overall Culture a 79/100, with Business Development and Admin as the two departments that rate their experience the highest.
Overall Culture
Winner by 10%

Employees at Trader Joe's rate their Overall Culture a /100, with Sales and Customer Support as the two departments that rate their experience the highest.


Employees at H E B rate their Gender Score a 83/100, with Product and Admin as the two departments that rate their experience the highest.
Gender Score
Winner by 13%

Employees at Trader Joe's rate their Gender Score a /100, with Sales and Product as the two departments that rate their experience the highest.

Employees at H E B rate their Diversity Score a 82/100, with Business Development and Admin as the two departments that rate their experience the highest.
Diversity Score
Winner by 16%

Employees at Trader Joe's rate their Diversity Score a /100, with Product and Customer Support as the two departments that rate their experience the highest.

Employees at H E B rate their Perk and Benefits Score a 83/100, with Engineering and Design as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 11%

Employees at Trader Joe's rate their Perk and Benefits Score a /100, with Customer Support and Sales as the two departments that rate their experience the highest.

Employees at H E B rate their Professional Development Score a 66/100, with Customer Support and Product as the two departments that rate their experience the highest.
Professional Development Score
Winner by 6%

Employees at Trader Joe's rate their Professional Development Score a /100, with Sales and Customer Support as the two departments that rate their experience the highest.

Leadership Culture Ratings vs Trader Joe's
Winner by 16%
H E B rates % higher than Trader Joe's on Leadership Culture Ratings vs Trader Joe's Ratings based on looking at 5522 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your executive team?" and "How would you rate your manager?".

Compensation Culture Ratings vs Trader Joe's
Winner by 11%
H E B rates % higher than Trader Joe's on Compensation Culture Ratings vs Trader Joe's Ratings based on looking at 3576 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your stock/equity compensation?" and "Do you believe you're paid fairly?".

Team Culture Ratings vs Trader Joe's
Winner by 10%
H E B rates % higher than Trader Joe's on Team Culture Ratings vs Trader Joe's Ratings based on looking at 3052 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's meetings effective?" and "Do you look forward to interacting with your coworkers?".

Environment Culture Ratings vs Trader Joe's
Winner by 4%
H E B rates % higher than Trader Joe's on Environment Culture Ratings vs Trader Joe's Ratings based on looking at 2770 ratings from employees of the two companies. Ratings come from the answers to questions like "What's the work pace at your company?" and "What is most positive about the culture and environment at your company?".

Sentiment Culture Ratings vs Trader Joe's
Winner by 9%
H E B rates % higher than Trader Joe's on Sentiment Culture Ratings vs Trader Joe's Ratings based on looking at 4976 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "What do you like best about your company?".





