



Compare Hootsuite versus Sprout Social for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 65 employees and customers of Hootsuite and 40 employees and customers of Sprout Social.

Hootsuite's brand is ranked #225 in the list of Global Top 1000 Brands, as rated by customers of Hootsuite. Their current valuation is $3.40B.

Sprout Social's brand is ranked #276 in the list of Global Top 1000 Brands, as rated by customers of Sprout Social. Their current valuation is $3.40B.
| 54% | Promoters |
|---|---|
| 16% | Passive |
| 30% | Detractors |
| 63% | Promoters |
|---|---|
| 11% | Passive |
| 26% | Detractors |
Net Promoter Score
Winner by 13
Tied

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Employees at Sprout Social rate their CEO, Justyn Howard, 77/100. This score is 0% lower than the scores of Hootsuite's CEO, Irina Novoselsky. Employees in the Sales department rate Justyn Howard the highest.

Employees at Hootsuite rate their Overall Culture a 75/100, with Engineering and Marketing as the two departments that rate their experience the highest.

Employees at Sprout Social rate their Overall Culture a /100, with Sales and Engineering as the two departments that rate their experience the highest.
Overall Culture
Winner by 2%


Employees at Hootsuite rate their Gender Score a 77/100, with Marketing as the department that rate their experience the highest.

Employees at Sprout Social rate their Gender Score a /100, with Sales as the department that rate their experience the highest.
Gender Score
Winner by 3%

Employees at Hootsuite rate their Diversity Score a 79/100, with Marketing as the department that rate their experience the highest.

Employees at Sprout Social rate their Diversity Score a /100.
Diversity Score
Winner by 4%

Employees at Hootsuite rate their Perk and Benefits Score a 83/100, with Marketing as the department that rate their experience the highest.
Tied

Employees at Sprout Social rate their Perk and Benefits Score a /100, with Sales as the department that rate their experience the highest.
Tied

Employees at Hootsuite rate their Professional Development Score a 76/100, with Marketing as the department that rate their experience the highest.
Professional Development Score
Winner by 3%

Employees at Sprout Social rate their Professional Development Score a /100, with Sales as the department that rate their experience the highest.
Hootsuite rates % lower than Sprout Social on Leadership Culture Ratings vs Sprout Social Ratings based on looking at 280 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you approve of your CEOs management style?" and "What does the leadership team need to get better at?".

Compensation Culture Ratings vs Sprout Social
Winner by 10%
Hootsuite rates % higher than Sprout Social on Compensation Culture Ratings vs Sprout Social Ratings based on looking at 160 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "Do you believe you're paid fairly?".
Hootsuite rates % lower than Sprout Social on Team Culture Ratings vs Sprout Social Ratings based on looking at 138 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you look forward to interacting with your coworkers?" and "Does Your Boss Hurt Your Company Culture?".

Environment Culture Ratings vs Sprout Social
Winner by 1%
Hootsuite rates % higher than Sprout Social on Environment Culture Ratings vs Sprout Social Ratings based on looking at 148 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your work environment positive or negative?" and "Does someone you work with closely, make you want to quit your job?".
Hootsuite rates % lower than Sprout Social on Sentiment Culture Ratings vs Sprout Social Ratings based on looking at 162 ratings from employees of the two companies. Ratings come from the answers to questions like "What makes you most happy at work?" and "What would you most like to see improved at your company?".







