



Compare Instagram versus Tumblr for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 377 employees and customers of Instagram and 24 employees and customers of Tumblr.
| 52% | Promoters |
|---|---|
| 17% | Passive |
| 31% | Detractors |
Net Promoter Score
Winner by 35
| 35% | Promoters |
|---|---|
| 16% | Passive |
| 49% | Detractors |
CEO Rating

Instagram doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Tumblr rate their CEO, David Karp, 60/100. This score is 5% lower than the scores of Instagram's CEO, Adam Mosseri. Employees in the Engineering and Marketing departments rate David Karp the highest.

Employees at Instagram rate their Overall Culture a 76/100, with Product and Design as the two departments that rate their experience the highest.
Overall Culture
Winner by 14%

Employees at Tumblr rate their Overall Culture a /100, with Engineering and Marketing as the two departments that rate their experience the highest.


Employees at Instagram rate their Gender Score a 76/100, with Marketing and Design as the two departments that rate their experience the highest.
Gender Score
Winner by 28%

Employees at Tumblr rate their Gender Score a /100, with Marketing as the department that rate their experience the highest.

Employees at Instagram rate their Diversity Score a 76/100, with Design and Marketing as the two departments that rate their experience the highest.
Diversity Score
Winner by 22%

Employees at Tumblr rate their Diversity Score a /100, with Marketing as the department that rate their experience the highest.

Employees at Instagram rate their Perk and Benefits Score a 83/100, with Design and Marketing as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 8%

Employees at Tumblr rate their Perk and Benefits Score a /100, with Marketing and Engineering as the two departments that rate their experience the highest.

Employees at Instagram rate their Professional Development Score a 76/100.
Professional Development Score
Winner by 10%

Employees at Tumblr rate their Professional Development Score a /100.

Leadership Culture Ratings vs Tumblr
Winner by 12%
Instagram rates % higher than Tumblr on Leadership Culture Ratings vs Tumblr Ratings based on looking at 595 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's goals clear, and are you invested in them?" and "How would you rate your executive team?".

Compensation Culture Ratings vs Tumblr
Winner by 5%
Instagram rates % higher than Tumblr on Compensation Culture Ratings vs Tumblr Ratings based on looking at 322 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your Benefits?" and "How often do you get a raise?".

Team Culture Ratings vs Tumblr
Winner by 10%
Instagram rates % higher than Tumblr on Team Culture Ratings vs Tumblr Ratings based on looking at 252 ratings from employees of the two companies. Ratings come from the answers to questions like "What do your coworkers need to improve and how could you work together better?" and "Do you look forward to interacting with your coworkers?".

Environment Culture Ratings vs Tumblr
Winner by 6%
Instagram rates % higher than Tumblr on Environment Culture Ratings vs Tumblr Ratings based on looking at 244 ratings from employees of the two companies. Ratings come from the answers to questions like "On average, how many hours do you work a day?" and "Do you have a close friend at work?".

Sentiment Culture Ratings vs Tumblr
Winner by 17%
Instagram rates % higher than Tumblr on Sentiment Culture Ratings vs Tumblr Ratings based on looking at 522 ratings from employees of the two companies. Ratings come from the answers to questions like "What's going wrong and how can it be improved?" and "What would you most like to see improved at your company?".









