


Compare Southwest Airlines versus United Airlines for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 582 employees and customers of Southwest Airlines and 584 employees and customers of United Airlines.

Southwest Airlines's brand is ranked #24 in the list of Global Top 100 Brands, as rated by customers of Southwest Airlines. Their current market cap is $31.19B.

United Airlines's brand is ranked #144 in the list of Global Top 1000 Brands, as rated by customers of United Airlines. Their current market cap is $18.71B.
| 66% | Promoters |
|---|---|
| 15% | Passive |
| 19% | Detractors |
Net Promoter Score
Winner by 42
| 45% | Promoters |
|---|---|
| 15% | Passive |
| 40% | Detractors |
CEO Rating

Southwest Airlines doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at United Airlines rate their CEO, Scott Kirby, 68/100. This score is 12% lower than the scores of Southwest Airlines' CEO, Robert E. Jordan. Employees in the IT and Sales departments rate Scott Kirby the highest.

Employees at Southwest Airlines rate their Overall Culture a 78/100, with Finance and Marketing as the two departments that rate their experience the highest.
Overall Culture
Winner by 12%

Employees at United Airlines rate their Overall Culture a /100, with IT and Operations as the two departments that rate their experience the highest.

Employee Net Promoter Score
Winner by 37%


Employees at Southwest Airlines rate their Gender Score a 81/100, with HR and Marketing as the two departments that rate their experience the highest.
Gender Score
Winner by 16%

Employees at United Airlines rate their Gender Score a /100, with Operations and IT as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Diversity Score a 73/100, with Operations and Customer Support as the two departments that rate their experience the highest.
Diversity Score
Winner by 10%

Employees at United Airlines rate their Diversity Score a /100, with IT and Customer Support as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Perk and Benefits Score a 85/100, with Marketing and Admin as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 19%

Employees at United Airlines rate their Perk and Benefits Score a /100, with Operations and Marketing as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Professional Development Score a 61/100, with Customer Support and IT as the two departments that rate their experience the highest.
Professional Development Score
Winner by 8%

Employees at United Airlines rate their Professional Development Score a /100, with IT and Engineering as the two departments that rate their experience the highest.

Leadership Culture Ratings vs United Airlines
Winner by 13%
Southwest Airlines rates % higher than United Airlines on Leadership Culture Ratings vs United Airlines Ratings based on looking at 2318 ratings from employees of the two companies. Ratings come from the answers to questions like "What does the leadership team need to get better at?" and "Do you feel comfortable giving your boss negative feedback?".

Compensation Culture Ratings vs United Airlines
Winner by 15%
Southwest Airlines rates % higher than United Airlines on Compensation Culture Ratings vs United Airlines Ratings based on looking at 1540 ratings from employees of the two companies. Ratings come from the answers to questions like "Why do you feel undervalued and what would make you feel better about your compensation?" and "What is the best part about your compensation package?".

Team Culture Ratings vs United Airlines
Winner by 12%
Southwest Airlines rates % higher than United Airlines on Team Culture Ratings vs United Airlines Ratings based on looking at 1335 ratings from employees of the two companies. Ratings come from the answers to questions like "What are some of the best things about your team?" and "Does Your Boss Hurt Your Company Culture?".

Environment Culture Ratings vs United Airlines
Winner by 7%
Southwest Airlines rates % higher than United Airlines on Environment Culture Ratings vs United Airlines Ratings based on looking at 1273 ratings from employees of the two companies. Ratings come from the answers to questions like "On average, how many hours do you work a day?" and "What's the work pace at your company?".

Sentiment Culture Ratings vs United Airlines
Winner by 11%
Southwest Airlines rates % higher than United Airlines on Sentiment Culture Ratings vs United Airlines Ratings based on looking at 1843 ratings from employees of the two companies. Ratings come from the answers to questions like "How confident are you about the future success of your company?" and "What makes you most happy at work?".







