



Compare American Airlines versus Southwest Airlines for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 659 employees and customers of American Airlines and 582 employees and customers of Southwest Airlines.

American Airlines's brand is ranked #138 in the list of Global Top 1000 Brands, as rated by customers of American Airlines. Their current market cap is $11.95B.

Southwest Airlines's brand is ranked #24 in the list of Global Top 100 Brands, as rated by customers of Southwest Airlines. Their current market cap is $31.19B.
| 49% | Promoters |
|---|---|
| 16% | Passive |
| 35% | Detractors |
| 66% | Promoters |
|---|---|
| 15% | Passive |
| 19% | Detractors |
Net Promoter Score
Winner by 33
CEO Rating
Winner by 16%

American Airlines doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Southwest Airlines rate their CEO, Robert E. Jordan, 80/100. This score is 16% higher than the scores of American Airlines' CEO, Robert Isom. Employees in the HR and Marketing departments rate Robert E. Jordan the highest.

Employees at American Airlines rate their Overall Culture a 62/100, with Marketing and IT as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Overall Culture a /100, with Finance and Marketing as the two departments that rate their experience the highest.
Overall Culture
Winner by 16%


Employee Net Promoter Score
Winner by %

Employees at American Airlines rate their Gender Score a 65/100, with IT and Marketing as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Gender Score a /100, with HR and Marketing as the two departments that rate their experience the highest.
Gender Score
Winner by 16%

Employees at American Airlines rate their Diversity Score a 63/100, with IT and Admin as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Diversity Score a /100, with Operations and Customer Support as the two departments that rate their experience the highest.
Diversity Score
Winner by 10%

Employees at American Airlines rate their Perk and Benefits Score a 67/100, with IT and Customer Support as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Perk and Benefits Score a /100, with Marketing and Admin as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 18%

Employees at American Airlines rate their Professional Development Score a 42/100, with IT and Customer Support as the two departments that rate their experience the highest.

Employees at Southwest Airlines rate their Professional Development Score a /100, with Customer Support and IT as the two departments that rate their experience the highest.
Professional Development Score
Winner by 19%
American Airlines rates % lower than Southwest Airlines on Leadership Culture Ratings vs Southwest Airlines Ratings based on looking at 2392 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your executive team?" and "What do you like best about the leadership team?".
American Airlines rates % lower than Southwest Airlines on Compensation Culture Ratings vs Southwest Airlines Ratings based on looking at 1632 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your stock/equity compensation?" and "Why do you feel undervalued and what would make you feel better about your compensation?".
American Airlines rates % lower than Southwest Airlines on Team Culture Ratings vs Southwest Airlines Ratings based on looking at 1416 ratings from employees of the two companies. Ratings come from the answers to questions like "Does Your Boss Hurt Your Company Culture?" and "What are some of the best things about your team?".
American Airlines rates % lower than Southwest Airlines on Environment Culture Ratings vs Southwest Airlines Ratings based on looking at 1336 ratings from employees of the two companies. Ratings come from the answers to questions like "On average, how many hours do you work a day?" and "What needs to change to make the company culture better?".
American Airlines rates % lower than Southwest Airlines on Sentiment Culture Ratings vs Southwest Airlines Ratings based on looking at 1959 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "What do you like best about your company?".





