Super intelligent geniuses, all of them.
Solving particularly challenging problems and helping out a colleague.
Just that everyone is super smart and can usually be quite helpful.
Making the workers feel like they are something more than just robots at a large factory production line. Help the employees feel better appreciated, and that the work they do is actually valuable work.
Compared to what other companies in the US pay for the same job I do, my company pays lower. Additionally, given that there are no extra benefits (HMO, dental, etc), I believe the pay could be better.