39
NPS
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Veterans United Home Loans
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About Veterans United Home Loans' Brand
Veterans United Home Loans is the nation’s largest dedicated VA lender. We specialize in making homeownership a reality for Veterans and service members. Among its major competitors, Veterans United Home Loans is ranked in 1st place for NPS while USAA is 2nd, and Age Partnership is 3rd.
Brand at a Glance
76%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.8/5
Customer Service
Veterans United Home Loans CMO
Kris F
Kris F serves as the Chief Marketing Officer of Veterans United Home Loans. Kris started at Veterans United Home Loans in March of 2009. Kris currently resides in Columbia, Missouri Area.
Veterans United Home Loans Ranking
- #1 / 3 of its competitors
Veterans United Home Loans NPS
Veterans United Home Loans's Net Promoter Score (NPS) is a 39 with 68% Promoters, 3% Passives, and 29% Detractors. Net Promoter Score tracks whether Veterans United Home Loans's customers would recommend using the product based on a scale of -100 to 100.
Veterans United Home Loans Overall NPS
| 68% | Promoters |
|---|---|
| 3% | Passives |
| 29% | Detractors |
Veterans United Home Loans NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 30 | May 2022 | 30 |
Jun 2022 33 | Jun 2022 | 33 |
Sep 2022 37 | Sep 2022 | 37 |
Apr 2023 29 | Apr 2023 | 29 |
Jul 2023 22 | Jul 2023 | 22 |
Oct 2023 28 | Oct 2023 | 28 |
Nov 2023 30 | Nov 2023 | 30 |
Feb 2024 32 | Feb 2024 | 32 |
Mar 2024 34 | Mar 2024 | 34 |
Apr 2024 36 | Apr 2024 | 36 |
May 2024 37 | May 2024 | 37 |
Jun 2024 39 | Jun 2024 | 39 |
How Other Brands Compare
Veterans United Home Loans is ranked first for NPS among its competitors. USAA and Age Partnership come in second and third.
Veterans United Home Loans |  USAA |  Age Partnership | |
| Global Ranking | #- | #70 | #- |
| NPS | 39 | 7 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Veterans United Home Loans NPS by Gender
Male customers rated Veterans United Home Loans's NPS 37 points higher than Female customers.
Male
37
Veterans United Home Loans's NPS was rated 37 by Male customers on Comparably.
62%
Promoters
13%
Passives
25%
Detractors
Female
0
Veterans United Home Loans's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Veterans United Home Loans NPS by Ethnicity
Veterans United Home Loans's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
African American/Black 100 | African American/Black | 100 |
Other -34 | Other | -34 |
Veterans United Home Loans NPS by Age
Veterans United Home Loans's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Veterans United Home Loans NPS by Usage
Veterans United Home Loans's NPS was rated the highest by customers who have used Veterans United Home Loans's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 24 | Less than 1 Year | 24 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
Veterans United Home Loans NPS vs. Competitors
Compared to its competitors, Veterans United Home Loans's NPS is rated right above USAA.
| COMPANY | NPS Score | |
|---|---|---|
| Veterans United Home Loans | 39 |
| USAA | 7 |
Veterans United Home Loans Customer Reviews
Out of the 4 Veterans United Home Loans customer reviews 1 was positive and 3 were constructive. Veterans United Home Loans customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Veterans United Home Loans Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Veterans United Home Loans users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Veterans United Home Loans Customer Loyalty Score by Gender
Male customers rated Veterans United Home Loans's Customer Loyalty score 8% higher than Female customers.
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Male
78%
Yes
Female
70%
Yes
Veterans United Home Loans Customer Loyalty Score by Ethnicity
Veterans United Home Loans's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Veterans United Home Loans.
46
out of 100
Caucasian
100
out of 100
African American/Black
70
out of 100
Other
Veterans United Home Loans Customer Loyalty Score by Age
Veterans United Home Loans's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
56-60 55% | 56-60 | 55% |
Veterans United Home Loans Customer Loyalty Score by Usage
Veterans United Home Loans's Customer Loyalty score was rated the highest by customers who have used Veterans United Home Loans's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Veterans United Home Loans Customer Loyalty Score by Industry
Veterans United Home Loans's Customer Loyalty score was rated 40% by Consulting industry customers.
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Veterans United Home Loans Customer Loyalty vs. Competitors
Compared to its competitors, Veterans United Home Loans's Customer Loyalty score is rated right below USAA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 87% |
| Veterans United Home Loans | 76% |
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Veterans United Home Loans Product Quality
3.7/5
Veterans United Home Loans has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Veterans United Home Loans Product Information
Veterans United Home Loans’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Veterans United Home Loans's product the highest.
- Company Size
- 1,001-5,000 Employees
Industry
Banking and Financial Services
Quick Insights into Veterans United Home Loans Product Quality
Veterans United Home Loans's Product Quality score was rated highest by African American/Black customers, and rated lowest by Other customers.
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Ranked Veterans United Home Loans Product Quality the Highest
Ranked Veterans United Home Loans Product Quality the Lowest
Veterans United Home Loans Product Quality Score by Gender
Male customers rated Veterans United Home Loans's Product Quality score 0.9 stars higher than Female customers.
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Male
3.6/5
Female
2.7/5
Veterans United Home Loans Product Quality Score by Ethnicity
Veterans United Home Loans's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Veterans United Home Loans.
0
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4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 5 | African American/Black | 5 |
Other 2 | Other | 2 |
Veterans United Home Loans Product Quality Score by Age
Veterans United Home Loans's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Veterans United Home Loans.
0
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2
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| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
56-60 2.7 | 56-60 | 2.7 |
Veterans United Home Loans Product Quality Score by Usage
Veterans United Home Loans's Product Quality score was rated the highest by customers who have used Veterans United Home Loans's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Veterans United Home Loans Product Quality Score by Industry
Veterans United Home Loans's Product Quality score was rated 1.5 stars by Consulting industry customers.
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Veterans United Home Loans Product Quality vs. Competitors
Compared to its competitors, Veterans United Home Loans's Product Quality score is rated right above USAA.
| COMPANY | Product Quality Score | |
|---|---|---|
| Veterans United Home Loans | 3.7/5 |
| USAA | 3.3/5 |
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Veterans United Home Loans Pricing
Veterans United Home Loans ROI & Value For Money
3.6/5
Veterans United Home Loans has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Veterans United Home Loans Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry.
Quick Insights into Veterans United Home Loans ROI
Veterans United Home Loans's ROI score was rated highest by customers ages 26-30, and rated lowest by Other customers.
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Ranked Veterans United Home Loans ROI the Highest
Ranked Veterans United Home Loans ROI the Lowest
Veterans United Home Loans ROI Score by Gender
Male customers rated Veterans United Home Loans's ROI score 1.1 stars higher than Female customers.
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Male
3.7/5
Female
2.6/5
Veterans United Home Loans ROI Score by Ethnicity
Veterans United Home Loans's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Veterans United Home Loans.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 2 | Other | 2 |
Veterans United Home Loans ROI Score by Age
Veterans United Home Loans's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Veterans United Home Loans.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
56-60 2.7 | 56-60 | 2.7 |
Veterans United Home Loans ROI Score by Usage
Veterans United Home Loans's ROI score was rated the highest by customers who have used Veterans United Home Loans's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Veterans United Home Loans ROI Score by Industry
Veterans United Home Loans's ROI score was rated 1.5 stars by Consulting industry customers.
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Veterans United Home Loans Pricing vs. Competitors
Compared to its competitors, Veterans United Home Loans's ROI score is rated right above USAA.
| COMPANY | Pricing Score | |
|---|---|---|
| Veterans United Home Loans | 3.6/5 |
| USAA | 3.2/5 |
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Veterans United Home Loans Customer Satisfaction (CSAT)
Veterans United Home Loans Customer Satisfaction (CSAT) Score
74 / 100
Veterans United Home Loans has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
57%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
4%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Veterans United Home Loans Customer Satisfaction
Veterans United Home Loans's Customer Satisfaction score was rated highest by customers who have used Veterans United Home Loans's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.
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Ranked Veterans United Home Loans Customer Satisfaction the Highest
Ranked Veterans United Home Loans Customer Satisfaction the Lowest
Veterans United Home Loans Customer Satisfaction Score by Gender
Male customers rated Veterans United Home Loans's Customer Satisfaction score 12 points higher than Female customers.
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72 / 100
MaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 14% |
60 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
Veterans United Home Loans Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Veterans United Home Loans' Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
CSAT according to African American/Black
Veterans United Home Loans' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Veterans United Home Loans Customer Satisfaction Score by Age
Veterans United Home Loans's Customer Satisfaction score was rated 50 points by customers ages 56-60 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 50% |
Veterans United Home Loans Customer Satisfaction Score by Usage
Veterans United Home Loans's Customer Satisfaction score was rated the highest by customers who have used Veterans United Home Loans's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Veterans United Home Loans Customer Satisfaction vs. Competitors
Compared to its competitors, Veterans United Home Loans's Customer Satisfaction score is rated right above USAA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Veterans United Home Loans | 74% |
| USAA | 30% |
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Veterans United Home Loans Customer Service
3.8/5
Veterans United Home Loans has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Veterans United Home Loans's Customer Service
Address
1400 Veterans United Drive, Columbia, MO 65203
Website
https://www.veteransunited.com/
Phone Number
800-884-5560
Veterans United Home Loans's Social Links
Quick Insights into Veterans United Home Loans Customer Service
Veterans United Home Loans's Customer Service score was rated highest by African American/Black customers, and rated lowest by Other customers.
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Ranked Veterans United Home Loans Customer Service the Highest
Ranked Veterans United Home Loans Customer Service the Lowest
Veterans United Home Loans Customer Service Score by Gender
Male customers rated Veterans United Home Loans's Customer Service score 1.3 stars higher than Female customers.
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Male
4/5
Female
2.7/5
Veterans United Home Loans Customer Service Score by Ethnicity
Veterans United Home Loans's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Veterans United Home Loans.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 5 | African American/Black | 5 |
Other 2 | Other | 2 |
Veterans United Home Loans Customer Service Score by Age
Veterans United Home Loans's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
56-60 2.7 | 56-60 | 2.7 |
Veterans United Home Loans Customer Service Score by Usage
Veterans United Home Loans's Customer Service score was rated the highest by customers who have used Veterans United Home Loans's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Veterans United Home Loans Customer Service Score by Industry
Veterans United Home Loans's Customer Service score was rated 1.5 stars by Consulting industry customers.
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Veterans United Home Loans Customer Service vs. Competitors
Compared to its competitors, Veterans United Home Loans's Customer Service score is rated right above USAA.
| COMPANY | Customer Service Score | |
|---|---|---|
| Veterans United Home Loans | 3.8/5 |
| USAA | 3.3/5 |
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Veterans United Home Loans as an Employer
4.6/5
Veterans United Home Loans has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Veterans United Home Loans scored a 39 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of Veterans United Home Loans would recommend the brand to a friend. ENPS measures how likely Veterans United Home Loans employees would recommend working at Veterans United Home Loans to a friend.
Net Promoter Score
39
NPS Score
| 68% | Promoters |
|---|---|
| 3% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
43
eNPS Score
| 63% | Promoters |
|---|---|
| 17% | Passive |
| 20% | Detractors |
