X.com NPS & Customer Reviews | Comparably
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About X.com's Brand

Among its major competitors, X.com is ranked in 1st place for NPS while PayPal is 2nd, and zero is 3rd.

Brand at a Glance

100%
Customer Loyalty
4.5/5
Product Quality
4.5/5
Pricing
3.2/5
Customer Service

X.com Ranking

X.com NPS

X.com's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether X.com's customers would recommend using the product based on a scale of -100 to 100.

X.com Overall NPS

100
NPS
100%Promoters
0%Passives
0%Detractors
X.com Overall NPS

X.com NPS Trend

-100
-50
0
50
100
Feb 2025
100
Feb 2025100
Apr 2025
100
Apr 2025100

How Other Brands Compare

X.com is ranked first for NPS among its competitors. PayPal and zero come in second and third.

X.com's Logo
X.com
PayPal's Logo
PayPal
zero's Logo
zero
Global Ranking#-#109#-
NPS10090
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-
Valuation Updated every 24 hours for public companies-$336.03B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

X.com NPS vs. Competitors

Compared to its competitors, X.com's NPS is rated right above PayPal.

COMPANYNPS Score
X.com
100
PayPal
9
zero
0

X.com Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of X.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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100
100%
0
0%
X.com Customer Loyalty

X.com Customer Loyalty vs. Competitors

Compared to its competitors, X.com's Customer Loyalty score is rated right above zero.

COMPANYCustomer Loyalty Score
X.com100%
zero100%
PayPal79%

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X.com Product Quality

4.5/5

X.com has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.

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X.com Product Information

X.com’s product quality score is a 4.5 out of 5 as rated by its users and customers.

Company Size
1-10 Employees

X.com Product Quality vs. Competitors

Compared to its competitors, X.com's Product Quality score is rated right above PayPal.

COMPANYProduct Quality Score
X.com4.5/5
PayPal3.5/5
zero2.7/5

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X.com Pricing

X.com ROI & Value For Money

4.5/5

X.com has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.

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X.com Pricing vs. Competitors

Compared to its competitors, X.com's ROI score is rated right above PayPal.

COMPANYPricing Score
X.com4.5/5
PayPal3.4/5
zero2.7/5

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X.com Customer Satisfaction (CSAT)

X.com Customer Satisfaction (CSAT) Score

50 / 100

X.com has an overall Customer Satisfaction score of 50 rated by its users and customers.

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Very Satisfied50%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied50%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

X.com Customer Satisfaction vs. Competitors

Compared to its competitors, X.com's Customer Satisfaction score is rated right above zero, and is preceded by PayPal.

COMPANYCustomer Satisfaction (CSAT) Score
PayPal64%
X.com50%
zero50%

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X.com Customer Service

3.2/5

X.com has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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X.com Customer Service vs. Competitors

Compared to its competitors, X.com's Customer Service score is rated right above zero, and is preceded by PayPal.

COMPANYCustomer Service Score
PayPal3.3/5
X.com3.2/5
zero2.7/5

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X.com as an Employer

3.7/5

X.com has a 3.7/5 stars for its overall company culture rated by their employees

  X.com CEO
top
40%
CEO of X.com

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

X.com scored a 100 for Net Promoter Score and a 1 for Employee Net Promoter Score. NPS gauges how likely a customer of X.com would recommend the brand to a friend. ENPS measures how likely X.com employees would recommend working at X.com to a friend.

Net Promoter Score

100
NPS Score
100%Promoters
0%Passive
0%Detractors

Employee Net Promoter Score

1
eNPS Score
42%Promoters
17%Passive
41%Detractors

Global Ranking Snapshot

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2
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Barry McCarthy
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3
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4
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Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
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