-40
NPS
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AARP
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About AARP's Brand
Among its major competitors, AARP is ranked in 2nd place for NPS while Kaiser Permanente is 1st, and Centers for Medicare & Medicaid Services is 3rd.Their current valuation is $1.47B
Brand at a Glance
61%
Customer Loyalty
2.6/5
Product Quality
2.4/5
Pricing
2.6/5
Customer Service
AARP Ranking
- #2 / 4 of its competitors
AARP NPS
AARP's Net Promoter Score (NPS) is a -40 with 23% Promoters, 14% Passives, and 63% Detractors. Net Promoter Score tracks whether AARP's customers would recommend using the product based on a scale of -100 to 100.
AARP Overall NPS
| 23% | Promoters |
|---|---|
| 14% | Passives |
| 63% | Detractors |
AARP NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2025 -37 | Jun 2025 | -37 |
Jul 2025 -39 | Jul 2025 | -39 |
Aug 2025 -39 | Aug 2025 | -39 |
Sep 2025 -39 | Sep 2025 | -39 |
Oct 2025 -39 | Oct 2025 | -39 |
Nov 2025 -39 | Nov 2025 | -39 |
Dec 2025 -39 | Dec 2025 | -39 |
Jan 2026 -39 | Jan 2026 | -39 |
Feb 2026 -41 | Feb 2026 | -41 |
Apr 2026 -41 | Apr 2026 | -41 |
May 2026 -39 | May 2026 | -39 |
Jun 2026 -39 | Jun 2026 | -39 |
How Other Brands Compare
AARP is ranked second for NPS among its competitors. Kaiser Permanente and Centers for Medicare & Medicaid Services come in first and third, with GuideStar coming in at #4. Among those competitors, it is the second most valued company.
AARP |  Kaiser Permanente |  Centers for Medicare & Medicaid Services |  GuideStar | |
| Global Ranking | #- | #188 | #- | #- |
| NPS | -40 | 1 | -45 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.47B | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AARP NPS by Gender
Female customers rated AARP's NPS 20 points higher than Male customers.
Male
-49
AARP's NPS was rated -49 by Male customers on Comparably.
19%
Promoters
13%
Passives
68%
Detractors
Female
-29
AARP's NPS was rated -29 by Female customers on Comparably.
25%
Promoters
21%
Passives
54%
Detractors
AARP NPS by Ethnicity
AARP's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -48 | Caucasian | -48 |
African American/Black -7 | African American/Black | -7 |
Other -35 | Other | -35 |
AARP NPS by Age
AARP's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
AARP NPS by Usage
AARP's NPS was rated the highest by customers who have used AARP's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -21 | Less than 1 Year | -21 |
1 to 2 Years -14 | 1 to 2 Years | -14 |
2 to 5 Years -31 | 2 to 5 Years | -31 |
5 to 10 Years -70 | 5 to 10 Years | -70 |
Over 10 Years -46 | Over 10 Years | -46 |
AARP NPS vs. Competitors
Compared to its competitors, AARP's NPS is rated right above Centers for Medicare & Medicaid Services, and is preceded by Kaiser Permanente.
| COMPANY | NPS Score | |
|---|---|---|
| Kaiser Permanente | 1 |
| AARP | -40 |
| Centers for Medicare & Medicaid Services | -45 |
AARP Customer Reviews
Out of the 36 AARP customer reviews 18 were positive and 18 were constructive. AARP customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
AARP Customer Loyalty
61%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of AARP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AARP Customer Loyalty Score by Gender
Female customers rated AARP's Customer Loyalty score 13% higher than Male customers.
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Male
58%
Yes
Female
71%
Yes
AARP Customer Loyalty Score by Ethnicity
AARP's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of AARP.
59
out of 100
Caucasian
61
out of 100
African American/Black
73
out of 100
Other
AARP Customer Loyalty Score by Age
AARP's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
41-45 100% | 41-45 | 100% |
46-50 70% | 46-50 | 70% |
51-55 80% | 51-55 | 80% |
56-60 80% | 56-60 | 80% |
61-65 69% | 61-65 | 69% |
66+ 55% | 66+ | 55% |
AARP Customer Loyalty Score by Usage
AARP's Customer Loyalty score was rated the highest by customers who have used AARP's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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AARP Customer Loyalty Score by Industry
AARP's Customer Loyalty score was rated the highest by Non-Profit industry customers, and the lowest by Legal industry customers.
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AARP Customer Loyalty vs. Competitors
Compared to its competitors, AARP's Customer Loyalty score is rated right below Centers for Medicare & Medicaid Services.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Kaiser Permanente | 81% |
| Centers for Medicare & Medicaid Services | 66% |
| AARP | 61% |
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AARP Product Quality
2.6/5
AARP has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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AARP Product Information
AARP’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated AARP's product the highest. Reviewers from the Tech industry rated AARP the lowest at 2.7.
- Website
- http://www.aarp.org
- Company Size
- 1,001-5,000 Employees
Quick Insights into AARP Product Quality
AARP's Product Quality score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Facilities Services industry.
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Ranked AARP Product Quality the Highest
Ranked AARP Product Quality the Lowest
AARP Product Quality Score by Gender
Female customers rated AARP's Product Quality score 0.5 stars higher than Male customers.
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Male
2.4/5
Female
2.9/5
AARP Product Quality Score by Ethnicity
AARP's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of AARP.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 2.7 | African American/Black | 2.7 |
Other 2.9 | Other | 2.9 |
AARP Product Quality Score by Age
AARP's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
41-45 3 | 41-45 | 3 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3.3 | 56-60 | 3.3 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.4 | 66+ | 2.4 |
AARP Product Quality Score by Usage
AARP's Product Quality score was rated the highest by customers who have used AARP's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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AARP Product Quality Score by Industry
AARP's Product Quality score was rated the highest by Non-Profit industry customers, and the lowest by Facilities Services industry customers.
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AARP Product Quality vs. Competitors
Compared to its competitors, AARP's Product Quality score is rated right below Centers for Medicare & Medicaid Services.
| COMPANY | Product Quality Score | |
|---|---|---|
| Kaiser Permanente | 3.2/5 |
| Centers for Medicare & Medicaid Services | 2.7/5 |
| AARP | 2.6/5 |
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AARP Pricing
AARP ROI & Value For Money
2.4/5
AARP has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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AARP Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Construction industry think that they had the lowest ROI from AARP.
Quick Insights into AARP ROI
AARP's ROI score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Legal industry.
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Ranked AARP ROI the Highest
Ranked AARP ROI the Lowest
AARP ROI Score by Gender
Female customers rated AARP's ROI score 0.4 stars higher than Male customers.
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Male
2.2/5
Female
2.6/5
AARP ROI Score by Ethnicity
AARP's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of AARP.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 2.4 | African American/Black | 2.4 |
Other 2.7 | Other | 2.7 |
AARP ROI Score by Age
AARP's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.1 | 46-50 | 3.1 |
51-55 3 | 51-55 | 3 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2 | 61-65 | 2 |
66+ 2.2 | 66+ | 2.2 |
AARP ROI Score by Usage
AARP's ROI score was rated the highest by customers who have used AARP's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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AARP ROI Score by Industry
AARP's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Legal industry customers.
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AARP Pricing vs. Competitors
Compared to its competitors, AARP's ROI score is rated right below Centers for Medicare & Medicaid Services.
| COMPANY | Pricing Score | |
|---|---|---|
| Kaiser Permanente | 3.2/5 |
| Centers for Medicare & Medicaid Services | 2.5/5 |
| AARP | 2.4/5 |
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AARP Customer Satisfaction (CSAT)
AARP Customer Satisfaction (CSAT) Score
36 / 100
AARP has an overall Customer Satisfaction score of 36 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
19%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
19%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AARP Customer Satisfaction
AARP's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked AARP Customer Satisfaction the Highest
Ranked AARP Customer Satisfaction the Lowest
AARP Customer Satisfaction Score by Gender
Female customers rated AARP's Customer Satisfaction score 7 points higher than Male customers.
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31 / 100
MaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 24% | |
Very Dissatisfied | 27% |
38 / 100
FemaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 31% | |
Dissatisfied | 10% | |
Very Dissatisfied | 21% |
AARP Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
AARP's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
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30 / 100
Very Satisfied
9%
Satisfied
21%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
20%
Very Dissatisfied
27%
CSAT according to African American/Black
AARP's Customer Satisfaction (CSAT) score was rated 38% according to African American/Black users and customers.
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38 / 100
Very Satisfied
25%
Satisfied
13%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
6%
Very Dissatisfied
31%
CSAT according to Other
AARP's Customer Satisfaction (CSAT) score was rated 39% according to Other users and customers.
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39 / 100
Very Satisfied
30%
Satisfied
9%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
22%
Very Dissatisfied
17%
AARP Customer Satisfaction Score by Age
AARP's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 72% | |||||||||||||||
| 61-65 | 15% | |||||||||||||||
| 66+ | 27% |
AARP Customer Satisfaction Score by Usage
AARP's Customer Satisfaction score was rated the highest by customers who have used AARP's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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AARP Customer Satisfaction Score by Industry
AARP's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Manufacturing and Machinery industry customers.
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{
"title": "AARP Customer Satisfaction Score by Industry",
"text": "AARP's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Manufacturing and Machinery industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 45,
"stars": 0,
"csatScore": 45,
"text": "AARP's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 45
},
{
"label": "Accounting",
"groupId": 495,
"score": 61,
"stars": 0,
"csatScore": 61,
"text": "AARP's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 61
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "AARP's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "AARP's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "AARP's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AARP's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Construction",
"groupId": 510,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "AARP's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Education",
"groupId": 515,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "AARP's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "AARP's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 28,
"stars": 0,
"csatScore": 28,
"text": "AARP's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 28
},
{
"label": "Legal",
"groupId": 529,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AARP's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AARP's Customer Satisfaction score is rated by Manufacturing and Machinery customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Non-Profit",
"groupId": 540,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "AARP's Customer Satisfaction score is rated by Non-Profit customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
}
]
}AARP Customer Satisfaction vs. Competitors
Compared to its competitors, AARP's Customer Satisfaction score is rated right below Centers for Medicare & Medicaid Services.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Kaiser Permanente | 54% |
| Centers for Medicare & Medicaid Services | 43% |
| AARP | 35% |
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AARP Customer Service
2.6/5
AARP has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock AARP's overall Customer Service score rated by its users and customers.
About AARP's Customer Service
Website
http://www.aarp.org
Quick Insights into AARP Customer Service
AARP's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Legal industry.
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Ranked AARP Customer Service the Highest
Ranked AARP Customer Service the Lowest
AARP Customer Service Score by Gender
Female customers rated AARP's Customer Service score 0.3 stars higher than Male customers.
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Male
2.5/5
Female
2.8/5
AARP Customer Service Score by Ethnicity
AARP's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of AARP.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 2.8 | African American/Black | 2.8 |
Other 3.1 | Other | 3.1 |
AARP Customer Service Score by Age
AARP's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of AARP.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.8 | 26-30 | 4.8 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.1 | 46-50 | 3.1 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3 | 56-60 | 3 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.5 | 66+ | 2.5 |
AARP Customer Service Score by Usage
AARP's Customer Service score was rated the highest by customers who have used AARP's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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AARP Customer Service Score by Industry
AARP's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Legal industry customers.
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AARP Customer Service vs. Competitors
Compared to its competitors, AARP's Customer Service score is rated right below Centers for Medicare & Medicaid Services.
| COMPANY | Customer Service Score | |
|---|---|---|
| Kaiser Permanente | 3.2/5 |
| Centers for Medicare & Medicaid Services | 2.7/5 |
| AARP | 2.6/5 |
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AARP as an Employer
3.8/5
AARP has a 3.8/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
AARP scored a -40 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of AARP would recommend the brand to a friend. ENPS measures how likely AARP employees would recommend working at AARP to a friend.
Net Promoter Score
-40
NPS Score
| 23% | Promoters |
|---|---|
| 14% | Passive |
| 63% | Detractors |
Employee Net Promoter Score
6
eNPS Score
| 39% | Promoters |
|---|---|
| 28% | Passive |
| 33% | Detractors |
